Postbiotics Food Supplements Market 2025 | Gains Momentum with Regulatory Push and New Product Launches in the U.S. and Japan

The Postbiotics Food Supplements Market is entering a pivotal growth phase, with strong developments in the U.S. and Japan shaping the global trajectory.

According to DataM Intelligence, the global market for postbiotic food supplements was valued at USD $ 10.8 million in 2023 and is projected to reach USD $ 27.3 million by 2031, growing at a CAGR of 11.2%. The U.S. and Japan remain the two most influential markets due to rising consumer demand for gut health solutions, evolving regulations, and active innovation pipelines.

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Market Momentum in the U.S. and Japan

In the United States, the market reached USD 310 million in 2023, driven by strong adoption in functional foods. The U.S. FDA's recognition of postbiotics within the framework of "Generally Recognized as Safe (GRAS)" ingredients has accelerated product approvals. Increasing partnerships between nutraceutical companies and biotech firms are expanding the market scope.

In Japan, the market stood at USD 220 million in 2023, benefiting from the country's strong tradition in fermented foods and the FOSHU (Food for Specified Health Uses) approval pathway. Japanese consumers are early adopters of microbiome-based innovations, making the country a leading testbed for next-generation postbiotic supplements.

Industry News

• July 2025 - Kirin Holdings announced the expansion of its LC-Plasma postbiotic ingredient into the U.S., positioning it as a key player in immune health.

• June 2025 - ADM launched a new postbiotic powder format designed for both supplements and functional beverages, targeting North America and Asia-Pacific with a focus on gut and metabolic health.

Recent M&A Driving Market Consolidation

• May 2025 - Nestlé Health Science acquired a minority stake in Biotics8, a U.S.-based microbiome start-up specializing in next-gen postbiotics. This move strengthens Nestlé's portfolio in personalized nutrition.

• April 2025 - Morinaga Milk Industry (Japan) entered a strategic alliance with SYNBIO Tech, focusing on developing clinically validated postbiotics for the Japanese and U.S. markets.

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Government Policy Impact

• In the U.S., the FDA has increased oversight on labeling of postbiotic products, ensuring compliance. This policy shift is expected to build consumer trust and expand mainstream retail adoption.

• In Japan, the Ministry of Health, Labour and Welfare (MHLW) updated its FOSHU guidelines in early 2025 to include postbiotics with documented immune and digestive health benefits, which could accelerate new product approvals.

New Product Launches

• Probi AB (June 2025) introduced a postbiotic capsule line targeting stress and sleep regulation in the U.S. market.

• Yakult Honsha (July 2025) launched a functional beverage with postbiotic strains designed for digestive and immune support in Japan.

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DataM Intelligence Perspective

"Postbiotics are moving from niche to mainstream, especially in the U.S. and Japan where science-backed claims, regulatory clarity, and consumer demand are aligning," said Stephen Conway, Senior Analyst at DataM Intelligence. "M&A activities and new launches by giants such as Kirin, ADM, Nestlé, and Yakult show that the market is consolidating rapidly, with strong growth opportunities expected in the next five years."

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About DataM Intelligence

DataM Intelligence 4Market Research LLP is a global business intelligence and consulting firm, providing actionable insights across pharmaceuticals, biotechnology, food & nutrition, and healthcare. Headquartered in Hyderabad, India, DataM partners with clients worldwide to support strategic growth and market positioning.

This release was published on openPR.