Press release
From "Using AI" to "Working With AI": New Bestseller Shows Companies Are Ready to Change
The Generative Organization - New Bestseller
Brussels, Belgium - August 27, 2025 - AI is everywhere, but the results aren't. According to a 2025 McKinsey study, fewer than 10% of companies are achieving measurable impact from AI investments. A new international bestseller, The Generative Organization, sets out to change that-by shifting the conversation from simply "using AI" to truly working with AI.
Launched on August 5th, the book has already topped bestseller lists in 22 countries. Co-created by 36 global experts in AI, strategy, and change management, it combines thought leadership with ready-to-use tools that any team can apply immediately.
"While many see AI as technology that replaces people, the real value comes from AI amplifying human potential-making average teams great and great teams unstoppable," said Bryan Cassady, lead author and founder of GenOrg.ai.
A Toolkit, Not Just a Book
The Generative Organization includes:
• 23 pre-built GPTs that automate tasks from opportunity scouting to pitch-deck polishing.
• 3 AI-powered Miro templates to accelerate workshops and roadmap design.
• Case studies and exercises based on real deployments across five continents.
The Generative Organization is available worldwide in paperback and e-book editions. Each edition includes a QR code granting lifetime access to the companion GPTs and Miro templates.
Media Contact:
Bryan Cassady - +32 475-860-757 - bryan@genorg.ai
62 ave de Castel
1200 Brussels
Belgium
GenOrg is a new company focused on helping companies become generative Organizations
We have 36 partners around the world
We offer trainings, workshops and do keynotes
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