Press release
Rooted Owl Wins Ladybird Excellence Award 2025 as a Rising Star in Science-Led Pet Wellness
Rooted Owl wins the Ladybird Excellence Award 2025 as a Rising Star in Science-Led Pet Wellness
The Ladybird Excellence Awards, founded by global strategist and industry visionary Peggy I. Pleines and powered by My Ladybird AG, are more than industry accolades-they represent a movement. Unlike traditional awards that focus solely on products, Ladybird honors decision-making as a superpower: the bold, values-driven choices that ripple across pets, people, and the planet. Each year, categories such as Sustainability Super, Innovation, Ethical Practices, Customer Centricity, and Rising Star spotlight brands that embody innovation, authenticity, and true impact.
This year, Rooted Owl earned the Rising Star honor for its groundbreaking approach to redefining the pet supplement category with uncompromising commitment to science, ethics, and efficacy. In just over a year, the brand has shifted the conversation from marketing hype to evidence-based solutions-building trust among veterinarians and pet parents alike.
Highlights that secured Rooted Owl's win include:
Science-first innovation: Launched a Joint & Muscle Health supplement featuring UC-II® undenatured type II collagen and L-Carnitine in vegan Lonza Capsugel® capsules. Clinically shown to outperform glucosamine, the formula supports mobility, pain relief, muscle recovery, and cartilage health.
Ethical & rigorous production: Manufactured in GMP, FDA-registered facilities with human-grade ingredients, standardized extracts, and zero fillers-setting a new quality benchmark.
Authentic inspiration: Inspired by the founder's journey to help her golden retriever Zara overcome travel anxiety-merging ancient botanical wisdom with modern clinical science.
Community impact: Customer testimonials reveal transformative improvements in mobility, urinary health, and vitality-often reducing dependence on medications and costly treatments.
During the ceremony, Peggy Pleines, Founder of My Ladybird AG, remarked:
"Rising Stars like Rooted Owl remind us that courage and clarity go hand-in-hand. By leading with science, integrity, and heart, they're reshaping what the future of pet wellness looks like."
Looking ahead, Rooted Owl is preparing to expand its portfolio with condition-specific supplements for immunity, weight management, liver health, and urinary care-each backed by rigorous science and ethical production. Their vision: to scale globally while staying true to their mission of delivering sustainable, transparent, and clinically validated wellness solutions.
With the Ladybird Excellence Award for Rising Star, presented by My Ladybird AG, now in hand, Rooted Owl has solidified itself as one of the most promising voices in the global pet industry. Their story is proof that when brands put science and integrity above shortcuts, they don't just win awards-they win trust, momentum, and the future.
My Ladybird Enterprise AG/ My Ladybird Enterprise Ltd./ My Ladybird Enterprise SA
8820 Wädenswil,
Switzerland.
Phone: +41 55 521 00 10
Mail: myladybird@peggypleines.com
My Ladybird Enterprise AG is a Swiss-based advisory and growth strategy firm founded by Peggy I. Pleines, a global strategist with over 25 years of experience scaling brands like Unilever, Elizabeth Arden, Bain Capital, and P&G. Built on the philosophy that bold decisions drive transformation, My Ladybird helps businesses scale smart, strengthen positioning, and lead with impact. From business advisory and M&A guidance to mentoring and pet health excellence, the company empowers leaders to combine precision with possibility-driving measurable results while leaving room for innovation and magic.
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