Electric Kettle Market to Reach USD 3.1 Billion by 2033 | With a 5.3% CAGR

Market Overview:

The electric kettle market is experiencing rapid growth, driven by Rising Demand for Quick and Convenient Appliances, Growth of the Hospitality and Foodservice Sector and Government Initiatives Promoting Energy-Efficient Appliances. According to IMARC Group's latest research publication, "Electric Kettle Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global electric kettle market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

● Market Dynamics
● Market Trends And Market Outlook
● Competitive Analysis
● Industry Segmentation
● Strategic Recommendations

Growth Factors in the Electric Kettle Industry:

● Rising Demand for Quick and Convenient Appliances

Consumers today prioritize convenience in their daily routines, which is fueling the demand for electric kettles. These appliances heat water significantly faster than traditional stovetop methods, making them ideal for busy lifestyles. For instance, premium models can boil water in under three minutes, saving both time and energy. With urbanization and an increasing number of working professionals, quick-preparation appliances are gaining traction in homes, offices, and dormitories. Additionally, electric kettles offer precise temperature settings for brewing coffee or tea, which appeals to beverage enthusiasts seeking quality experiences. The growing café culture and preference for specialty teas and coffees are further supporting this demand. Sales in online retail channels are also booming, with e-commerce giants reporting double-digit growth in kitchen appliance categories, indicating a strong consumer shift toward efficient, time-saving solutions.

● Growth of the Hospitality and Foodservice Sector

The rapid expansion of the hospitality and foodservice sector is another significant driver of electric kettle sales. Hotels, cafes, and restaurants increasingly use electric kettles for quick water heating, especially for room service and beverage preparation. According to recent industry data, the global hotel industry is adding thousands of rooms each year, and in-room electric kettles have become a standard amenity. In addition, quick-service restaurants and cafes rely on these appliances for efficient preparation of tea, coffee, and instant meals. With rising travel and tourism activities worldwide, demand from this segment continues to grow. Moreover, leading hotel chains are upgrading to energy-efficient kettles as part of their sustainability initiatives, creating opportunities for manufacturers offering eco-friendly and smart kettle options. These factors collectively highlight the growing reliance of commercial establishments on electric kettles for operational efficiency.

● Government Initiatives Promoting Energy-Efficient Appliances

Government policies encouraging energy efficiency and eco-friendly appliances are boosting the electric kettle market. Many countries have introduced energy labeling programs that promote appliances with lower power consumption. For instance, regions in Europe and Asia-Pacific mandate energy performance standards for small kitchen appliances, including kettles, to reduce electricity use and carbon emissions. Manufacturers are responding by introducing kettles with advanced insulation and automatic shut-off features to meet these standards. Additionally, rebates and incentives for purchasing energy-efficient appliances further encourage consumers to upgrade. Some brands are even leveraging these regulations as a marketing advantage, highlighting their compliance with green certifications. This alignment with government-driven sustainability goals not only benefits consumers through reduced energy bills but also enhances the overall appeal of electric kettles as an environmentally responsible choice.

Key Trends in the Electric Kettle Market

● Smart and Connected Electric Kettles

One of the most noticeable trends in the electric kettle market is the rise of smart and connected appliances. Consumers now seek products that integrate with smart home ecosystems, offering features like remote control via mobile apps and voice assistants such as Alexa or Google Assistant. These smart kettles allow users to set precise water temperatures, schedule boiling times, and receive alerts when water is ready, all through their smartphones. Brands are capitalizing on this trend by launching app-enabled kettles, targeting tech-savvy users who value convenience and customization. For example, premium models now offer Bluetooth connectivity and integration with health apps for personalized hydration reminders. This blend of technology and functionality is positioning smart kettles as a premium category within the broader market, appealing to consumers who prioritize both innovation and efficiency.

● Eco-Friendly and Energy-Efficient Designs

Sustainability has become a central focus for consumers and manufacturers, pushing the adoption of eco-friendly electric kettles. New designs emphasize energy efficiency, using advanced heating elements that reduce power consumption while maintaining fast boiling speeds. Some brands are introducing kettles made from recyclable materials or featuring components like stainless steel and BPA-free plastics to appeal to health-conscious buyers. Additionally, energy-saving features such as temperature control and automatic shut-off are now standard in many models, aligning with environmental goals. With growing awareness about climate change and energy conservation, demand for these green alternatives is climbing. Major appliance brands are leveraging eco-label certifications to build consumer trust and differentiate their products in a competitive market. This trend is not only reducing environmental impact but also driving innovation in design and material selection.

● Premiumization and Aesthetic Appeal

Electric kettles are no longer just functional appliances; they have evolved into stylish kitchen accessories. The premiumization trend focuses on design aesthetics, with brands offering kettles in sleek, modern finishes such as matte black, brushed stainless steel, and vibrant color options. Consumers are increasingly willing to pay extra for products that complement their kitchen décor while delivering top performance. High-end features like LED indicators, glass bodies, and ergonomic handles are becoming standard in premium models. Furthermore, collaborations with lifestyle and luxury brands are emerging, offering designer editions that cater to fashion-forward buyers. This shift toward premium and visually appealing kettles is driven by the growing importance of kitchen aesthetics in modern homes, especially with the influence of social media platforms that emphasize stylish home setups.

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Leading Companies Operating in the Global Electric Kettle Industry:

● Aroma Housewares Company
● bonavitaworld.com
● Breville USA Inc. (Breville Group Ltd)
● Chef's Choice
● Electrolux AB
● Hamilton Beach Brands Inc.
● Koninklijke Philips N.V.
● Morphy Richards Ltd
● Zhejiang Supor Co. Ltd (Groupe SEB)
● Zojirushi America Corporation (Zojirushi Corporation)

Electric Kettle Market Report Segmentation:

By Raw Material:

● Stainless Steel
● Plastic
● Glass
● Others

Stainless steel represented the largest segment due to its durability, resistance to corrosion, and aesthetic appeal.

By Application:

● Residential
● Commercial

Residential accounted for the largest market share as electric kettles are widely used in households for preparing beverages, soups, and other hot water-based applications.

Regional Insights:

● North America (United States, Canada)
● Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
● Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
● Latin America (Brazil, Mexico, Others)
● Middle East and Africa

Asia Pacific enjoys the leading position in the electric kettle market on account of its large population, rapid urbanization, and a growing middle-class population.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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