04-08-2008 07:17 PM CET - IT, New Media & Software

OpenEMM email marketing software now available as ‘eMM-Xpress’ complete package

Press release from: AGNITAS AG
Munich, April 08th, 2008: OpenEMM, the first and only open source email marketing software, can now also be operated without local installation. All those who send newsletters, but do not wish to install and administer OpenEMM, can now effectively outsource this by utilizing the eMM-Xpress complete package. The eMM-Xpress offering comprises hardware, software, database, administration, and data traffic in a single package.

Since eMM-Xpress is designed and implemented as software-on-demand, anyone wishing to send newsletters no longer needs to provide their own IT resources in order to do so professionally. The OpenEMM email marketing software is installed in its entirety on a hosted server and administered there. The effort involved in setting up and maintaining hardware, software and the database is thus completely eliminated. The user operates the software via a web browser, controlling the composition of newsletters and their transmission.

To simplify the first steps with eMM-Xpress for the user, a range of standard content has been provided. This gives access to prefabricated layout templates that can be filled out without requiring any HTML knowledge. Also included are standard forms for subscribing and unsubscribing on the user’s own website. The user interface can be displayed in English, German, French, Spanish and Portuguese. The newsletters themselves can be created in any language (including, for example, Chinese and Russian) since UTF-8 character encoding is supported. With the optional eMM-Xpress flat-rate package, companies even have the possibility of sending an unlimited number of newsletters to recipients.

The eMM-Xpress package was successfully introduced onto the German market just over a year ago, and is now also available for the English-speaking market. The monthly fee for the complete package is USD 249 (EUR 149).

For those interested in learning more, http://www.emm-xpress.com gives an overview of eMM-Xpress, including access to an informative demo account.

The provider of eMM-Xpress is e-Xpress-mailer GmbH, a subsidiary of AGNITAS AG. AGNITAS released OpenEMM as open source in 2006. OpenEMM, which forms the software basis of eMM-Xpress, is currently registering around 4,500 downloads a month from across the globe. This places OpenEMM among the Top 50 of over 1,800 enterprise software projects listed on the open source portal Sourceforge.net.

For further information, visit http://www.emm-xpress.com.

Stefan Rusche
Werner-Eckert-Str. 6
81829 Munich

Tel: +49 (0) 89/55 29 08-58
Fax: +49 (0) 89/55 29 08-69
Email: marketing@agnitas.de
Web: www.agnitas.com

AGNITAS AG offers e-marketing solutions for direct and dialog marketing in the form of services, software and consultation.

Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager email marketing platform. E-Marketing Manager services can be used as full service, ASP or license solutions.

The AGNITAS AG product portfolio was supplemented by the free OpenEMM email marketing software in mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the open source community.

AGNITAS, founded in 1999, counts among its customers such well-known companies as IBM, Intel, Mercedes-Benz, Siemens and Tomorrow Focus.

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