Video Streaming Market Size to Reach USD 324.0 Billion by 2030, Driven by Shifts in Consumer Preferences and Diverse Platform Adoption

Mordor Intelligence has published a new report on the Video Streaming Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Introduction to the Global Video Streaming Market Overview

The global video streaming market has transformed into one of the most influential sectors in the media and entertainment industry, driven by rising digital content consumption across platforms. According to Mordor Intelligence, the video streaming market size reached USD 192.0 billion in 2025 and is forecast to grow to USD 324.0 billion by 2030, reflecting a CAGR of 11.03%. This growth highlights the role of mobile devices, smart TVs, and internet connectivity in shaping content consumption.

Streaming platforms are no longer limited to entertainment; they now serve education, enterprise communication, sports, and live events. With increased affordability of internet plans and the global push toward digital-first engagement, the global video streaming market is witnessing strong adoption across regions.

Video Streaming Market Overview: https://www.mordorintelligence.com/industry-reports/video-streaming-market?utm_source=openpr

Key Trends Shaping the Global Video Streaming Market

Rising Popularity of Live Streaming

The video streaming market trends show a rapid rise in live streaming, particularly for sports events, music concerts, and interactive shows. Live video streaming provides real-time engagement, which has become a major driver of video streaming market growth. Platforms are investing in better infrastructure to deliver seamless live experiences across mobile, smart TVs, and desktops.

Growth of Subscription and Ad-Supported Models

The video streaming market share is being shaped by flexible revenue models such as subscription-based (SVOD) and advertising-based (AVOD/FAST) services. Subscription platforms continue to dominate with exclusive content libraries, while ad-supported models are gaining traction in cost-sensitive markets, enabling users to access free or low-cost content. This dual revenue model is expanding audience reach globally.

Expansion Across Devices and Platforms

The global video streaming market is expanding across a wide range of devices including smartphones, smart TVs, gaming consoles, and laptops. Increased internet speed and affordable smart devices have boosted content accessibility, creating new growth opportunities. Cross-platform integration ensures that users can seamlessly stream content regardless of the device they use.

Localized and Regional Content Demand

Another key video streaming market trend is the demand for localized content. Consumers are increasingly seeking shows, movies, and videos in their local languages and cultural contexts. Regional platforms are rising in popularity by offering tailored content, while global giants are expanding their libraries with local productions to strengthen their video streaming market size in different geographies.

Enterprise Adoption of Video Streaming

Beyond entertainment, the video streaming market statistics reflect growing adoption in enterprises for communication, training, and virtual events. Businesses are using live video and VOD platforms to engage with employees and customers, making enterprise streaming a vital contributor to overall video streaming market growth.

Check out more details on the video streaming market and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/video-streaming-market?utm_source=openpr

Market Segmentation of the Global Video Streaming Market

The video streaming market share is categorized into multiple segments based on streaming type, component, solutions, platform, revenue model, deployment type, end user, and geography:

By Streaming Type

Live Video Streaming

Non-Linear / VOD Streaming

By Component

Software

Services

By Solutions

Over-the-Top (OTT)

Internet Protocol TV (IPTV)

Cable TV

Pay-TV

By Platform

Smartphones and Tablets

Smart TV

Laptops and Desktops

Gaming Consoles

By Revenue Model

Subscription (SVOD)

Advertising (AVOD/FAST)

Rental / Transactional (TVOD)

By Deployment Type

Cloud

On-Premises

By End User

Consumer

Enterprise

By Geography

North America: United States, Canada, Mexico

South America: Brazil, Argentina, Rest of South America

Europe: United Kingdom, Germany, France, Italy, Spain, Russia, Rest of Europe

Asia-Pacific: China, India, Japan, South Korea, Australia & New Zealand, Rest of Asia-Pacific

Middle East and Africa: Middle East (GCC Countries, Turkey, Rest of Middle East), Africa (South Africa, Nigeria, Rest of Africa)

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Key Players in the Video Streaming Market

The global video streaming market features strong competition, with players offering differentiated content, technology integration, and regional strategies. Leading companies include:

Netflix Inc. - A global leader in subscription-based streaming with original and licensed content.

Amazon.com Inc. (Prime Video) - Known for combining streaming with e-commerce benefits for subscribers.

Alphabet Inc. (YouTube) - Dominates ad-based streaming with a wide user-generated and premium content base.

The Walt Disney Company (Disney+, Hulu) - Expanding rapidly with exclusive franchises and multi-platform strategies.

Tencent Holdings Ltd. (Tencent Video) - A major force in Asia with a strong mix of entertainment and localized content.

These companies continue to compete on content exclusivity, pricing models, and partnerships to capture a larger share of the video streaming market size.

Explore more insights on video streaming market competitive landscape: https://www.mordorintelligence.com/industry-reports/video-streaming-market/companies?utm_source=openpr

Conclusion:
The video streaming market is expanding at a steady pace, supported by consumer demand for diverse content formats, increasing internet penetration, and flexible subscription and ad-supported models. With both global and regional players intensifying competition, the industry is positioned for long-term growth across entertainment, enterprise, and educational applications.

For complete video streaming market analysis, visit the Mordor Intelligence page: https://www.mordorintelligence.com/industry-reports/video-streaming-market?utm_source=openpr

Industry Related Reports
Game Streaming Market

The Game Streaming Market report segments the industry into Revenue Model (In-Game Advertising Model, Subscription Model, Other Revenue Models), Solutions (Web Based, App Based), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa).

To know more visit this link: https://www.mordorintelligence.com/industry-reports/game-streaming-market?utm_source=openpr

Live Streaming Market

Live Streaming Market is Segmented by Component (Solutions, Services), by Type (Video Streaming, Audio / Podcast Streaming), Revenue Model (Advertising-Supported (AVOD/FVOD), Subscription-Based (SVOD), Pay-Per-View and Tipping), Platform (Web, Mobile Apps, Smart TV / CTV Devices, Gaming Consoles and VR), by End-User Vertical (Gaming and Esports, Media and Entertainment Studios, Sports Federations and Clubs, and More), Geography.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/live-streaming-market?utm_source=openpr

Media Streaming Market

The Media Streaming Market Report is Segmented by Content Type (Video Streaming, Music Streaming), Service Type (Live Streaming, On-Demand Streaming), Revenue Model (Subscription, Advertising), Streaming Quality (SD, HD, 4K/UHD, 8K), and Geography.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/media-streaming-market?utm_source=openpr

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