OBSESSION becomes official sponsoring agency of the Frankfurt Book Fair

Frankfurt, 26.08.2025 - The renowned agency OBSESSION is taking on the role of official sponsoring agency of Frankfurter Buchmesse with immediate effect. This makes OBSESSION the central point of contact for all brands and companies wishing to present themselves on the world's biggest stage for content, culture and media.

With over 230,000 visitors from more than 100 countries, around 4,300 exhibitors and over 7,500 accredited media representatives, the Frankfurt Book Fair (FBM) is not only the world's largest trade fair for books and content. FBM is more - it is an international hotspot for book trends, new-adult literature, pop culture, politics and media.

It attracts a young, culturally interested and strongly female audience and offers sponsors a highly attractive, authentic environment for brand presentations.

"We are delighted to support the Frankfurt Book Fair as an official sponsoring partner and to develop customized and attention-grabbing sponsoring packages together with our clients," says Oliver Bechler, Managing Director of the OBSESSION agency. "Today, the Book Fair is a place where content comes to life, and we look forward to positioning brands in this inspiring environment."

"With OBSESSION, we have an experienced partner at our side who knows how to present brands effectively and credibly," adds Dirk Lehmann, Sales Director of Frankfurter Buchmesse. "Sponsorship offers us the opportunity to make the fair even more exciting, to create new impulses and to build strong partnerships that create real added value for both our visitors and the brands."

Exciting for your brand or your products?

There are many opportunities for sponsors:

* Placement on the exhibition grounds & in digital formats
* Individual sponsorship packages with reach & experience value
* Content integration in programs, talks & activations
* Brand spaces, promotion areas & special events
* Partnerships with stages, networking events & young talent formats

Companies interested in sponsoring at the Frankfurt Book Fair can now contact OBSESSION for individual advice and creative concepts for their brand presence.

OBSESSION GmbH
Ferdinand-Happ-Str. 53
60314 Frankfurt
Germany

https://www.obsession.de

For over 25 years, we at OBSESSION have been creating unforgettable live moments - with passion, strategy and an eye for the big picture. As an owner-managed full-service agency for live marketing, we develop brand productions that move people: events, roadshows, promotions, incentives, sponsoring or digital campaigns - we think in a networked way, act hybrid and always stay close to people.
Our specialty? Emotional activation. Whether on-site or online - we create real experiences that connect brands and target groups in the long term. With over 10,000 active promoters and hostesses, a team in Frankfurt, Berlin and Munich and more than 250 project-based experts in our network, we are ready to take on any challenge.

This release was published on openPR.