Men's Underwear Market Poised for Strategic Growth Amid Evolving Trends with Key Players Like Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc

The Men's Underwear Market is witnessing a dynamic evolution driven by changing consumer preferences, technological innovations in textile manufacturing, and a growing emphasis on comfort and sustainability. With increasing disposable income and rising awareness about men's grooming and fashion, the industry size is expanding rapidly. The Global Men's Underwear Market size is estimated to be valued at USD 41.25 billion in 2025 and is expected to reach USD 61.61 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.9% from 2025 to 2032. This robust market growth is supported by shifting demographics, digital retail expansion, and diversification of product portfolios catering to various consumer segments.

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➤Actionable Insights

The demand-side indicators reveal that premium and athleisure men's underwear segments have seen a 12% increase in sales volume in 2024 alone, driven by heightened health consciousness and fitness trends globally. For instance, online sales channels accounted for over 35% of total market revenue in North America in 2025, underscoring the shift towards e-commerce.
Pricing strategies have evolved, with mid-tier men's underwear brands reducing price points by an average of 4% in 2024 to capture larger market share in emerging economies such as India and Brazil. This pricing flexibility contributed to a 15% increase in market penetration in these regions during the same year.
Production capacity expansions have been notable in Asia-Pacific, where manufacturers increased output by approximately 10% in 2024 to meet rising demand from both domestic and export markets. China and India remain key production hubs, supplying over 50% of the global men's underwear market revenue.

Import data from Europe indicates a 7% year-over-year growth in specialized fabric underwear imports, reflecting heightened consumer preference for sustainable and organic cotton products. This trend has influenced market growth strategies centered on eco-friendly product lines.

➤Market Segment and Regional Coverage

Comprehensive Segmentation and Classification of the Report:
» By Product Type: Briefs, Boxers, Boxer Briefs, Trunks, and Others
» By Material: Cotton, Synthetic Fibers, Modal, Microfiber, and Others
» By Distribution Channel: Online Retail, Specialty Stores, Department Stores, Supermarkets/Hypermarkets, and Others

Regional and Country Analysis:
» North America: U.S. and Canada
» Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
» Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
» Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
» Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA

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➤Key Players

Leading companies shaping the men's underwear market include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
Competitive strategies are heavily focused on product innovation, brand collaborations, and sustainability initiatives. For example, Jockey International Inc. launched a line of biodegradable underwear in 2024, resulting in a 9% revenue increase within six months post-launch. Hanesbrands Inc. expanded its digital footprint by integrating AI-powered sizing tools, improving customer retention rates by 14% in early 2025.

➤Growth factors

The men's underwear market growth is primarily driven by increasing consumer awareness regarding personal hygiene and comfort. Rising urbanization and higher disposable incomes in Asia Pacific have fueled a 20% growth in premium segment revenue in 2024. Additionally, the expansion of online retail platforms has enhanced market scope by enabling brands to reach untapped rural markets, contributing to an 18% increase in market share for e-commerce channels.

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➤Key Reasons for Buying the Men's Underwear Market Report

✦ Comprehensive analysis of the changing competitive landscape
✦ Assists in decision-making processes for the businesses along with detailed strategic planning methodologies
✦ The report offers forecast data and an assessment of the men's underwear market
✦ Helps in understanding the key product segments and their estimated growth rate
✦ In-depth analysis of market drivers, restraints, trends, and opportunities
✦ Comprehensive regional analysis of the men's underwear market
✦ Extensive profiling of the key stakeholders of the business sphere
✦ Detailed analysis of the factors influencing the growth of the men's underwear market

➤ Market Trends

Recent market trends emphasize the surge in sustainable fabrics, with organic cotton and bamboo fibers capturing a 13% market share in 2025. Another major trend is the incorporation of smart textiles with moisture-wicking and anti-odor technologies, which saw adoption increase by 17% in North America and Europe during 2024. Moreover, inclusive sizing and gender-neutral designs are gaining traction, reflecting evolving consumer behavior and driving market revenue growth.

➤Market Opportunities

Premium Product Segment: The premium men's underwear segment offers lucrative opportunities, with consumers willing to pay a 15-20% premium for enhanced comfort and durability features. The segment is forecasted to grow at a CAGR of 7.2% through 2032.
Online Retail Channel: Digital sales channels in emerging markets such as India and Brazil are expected to grow at double-digit rates, driven by increasing internet penetration and smartphone adoption. This segment presents a significant opportunity to expand market share.
Sustainable Materials: Growing environmental awareness creates opportunities to introduce eco-friendly fabrics across all product types, which could capture an estimated 10% of the market revenue by 2027.
Asia Pacific Region: This region, led by China and India, offers vast growth potential due to urbanization, rising income levels, and evolving fashion preferences, with the market revenue expected to increase by over 25% between 2025 and 2030.

❓ Frequently Asked Questions
● Who are the dominant players in the Men's Underwear Market?
The dominant players include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., and American Eagle Outfitters Inc., all of whom have adopted innovative product strategies and expanded distribution channels to maintain leadership in market share.

● What will be the size of the Men's Underwear Market in the coming years?
The market size is expected to grow from USD 41.25 billion in 2025 to USD 61.61 billion by 2032, reflecting a CAGR of 5.9%, driven by rising consumer demand and expanded market penetration.

● Which end users industry has the largest growth opportunity?
The athleisure and premium fashion segments within men's underwear have the largest growth opportunity, propelled by lifestyle changes and increasing health consciousness among consumers.

● How will market development trends evolve over the next five years?
Market trends will continue to evolve towards sustainability, smart textiles, and inclusive sizing, with digital sales channels playing a crucial role in expanding market reach and enhancing consumer engagement.

● What is the nature of the competitive landscape and challenges in the Men's Underwear Market?
The competitive landscape is highly fragmented with intense focus on innovation and brand differentiation. Key challenges include raw material price volatility and meeting evolving consumer expectations for sustainability and
comfort.

● What go-to-market strategies are commonly adopted in the Men's Underwear Market?
Market players commonly adopt strategies such as product diversification, digital marketing, strategic partnerships, and sustainability initiatives to enhance market share and drive revenue growth.
This detailed men's underwear market report and market analysis provide essential insights into market growth, market share dynamics, market trends, and business growth strategies that are pivotal for stakeholders aiming to capitalize on emerging opportunities

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