Next-Gen Game Revolution: Bridging AI Digital Gaming and Real-World Arcades, with Kreation on Board to Reinforce

Tokyo, Japan - Aug 26, 2025 - Get Wrapped Up Inc., a next-generation game publisher established in 2025 by Sugorocks Inc. and GENDA Inc., today announced the appointment of senior executives from Kreation Inc. to key leadership positions.

Get Wrapped Up Inc. is introducing a new publishing model that combines AI-native game development with seamless integration across PC, mobile, and location-based arcades.
This approach maximizes player touchpoints and engagement while generating diversified monetization opportunities, positioning the company to capture sustainable growth in the evolving global games market. By uniting artificial intelligence with cross-platform and physical gameplay, the company seeks to establish a new standard for global publishing.
Its first title, a competitive multiplayer extreme golf game, is scheduled for release in Spring 2026.

With its combined strengths-AI-native development, cross-platform publishing, Nishiyama's proven creative leadership, and GENDA Inc.'s unmatched global arcade network-Get Wrapped Up Inc. is positioned to establish a new category in the global games industry: a hybrid publisher seamlessly connecting digital and physical play at scale.
Further announcements, including details of the company's debut title launching in 2026, will be shared in the months ahead.

Leadership and Expertise
Yasuhiro Nishiyama, CEO of Sugorocks Inc. and co-founder of Get Wrapped Up Inc., is an accomplished producer with a distinguished record spanning both arcade and mobile gaming. During his career at SEGA, Nishiyama produced several landmark titles, including:

"Battle of Three Kingdoms - Sangokushi Taisen -" series - lifetime revenue exceeding $530M, with over 15,000 arcade gaming machines installed nationwide, pioneering competitive arcade gaming and hosting Asia-wide tournaments as early as 2007.

"CHAIN CHRONICLE" - a mobile RPG franchise generating approximately $330M in revenue.

"maimai" - an arcade rhythm game that introduced integrated cameras and SNS connectivity, widely regarded as an innovative milestone in arcade entertainment.

"CODE OF JOKER" and "The House of the Dead 4", both of which contributed significantly to SEGA's arcade portfolio.

Tomoya Ogawa, joining from Kreation Inc., has been appointed Chief Operating Officer (COO) and Chief Financial Officer (CFO), bringing expertise in finance, M&A, and international expansion.

Daisuke Sugimoto, joining from Kreation Inc., will serve as Chief Technology Officer (CTO), responsible for AI-driven technology strategy and development infrastructure.

Hirotaka Araki, joining from Kreation Inc., joins as Director of Game Development, overseeing the full development pipeline from concept through release.

GENDA Inc., strategic investor and partner of Get Wrapped Up Inc., is a global entertainment company with an unmatched operational footprint. It operates more than 800 large-scale amusement and karaoke facilities (including the GiGO brand and Karaoke BanBan) and manages approximately 11,000 mini-locations worldwide. The company's diversified portfolio spans amusement, karaoke, character merchandising, food & beverage, and experiential content such as movies and live events. With active operations in Japan, the United States, Greater China, Taiwan, the United Kingdom, the Middle East, Vietnam, and the Netherlands, GENDA Inc. is one of the most geographically diversified entertainment operators worldwide. This extensive network gives Get Wrapped Up Inc. direct access to millions of players and a powerful platform for linking digital publishing with physical entertainment experiences.

For more information, please contact:
info@getwrappgames.com

https://getwrappgames.com/
Company Name: Get Wrapped Up Inc.
Address: 3rd Floor, Okoshi Building, 7-48-3 Nishikamata, Ota-ku, Tokyo, Japan
Press Contact: info@getwrappgames.com

Representative: President & CEO, Yasuhiro Nishiyama
Business Description: Planning, development, and sales of digital games; mobile app distribution

This release was published on openPR.