Continence Care Market Size to Reach $20.78 Billion by 2029 | Growth at 6.5% CAGR Forecast

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What is the Projected Market Size of the Continence Care Industry?
The scale of the continence care market has robustly amplified over the previous years. The market size is projected to increase from $15.13 billion in 2024 to $16.15 billion in 2025, with a compound annual growth rate (CAGR) of 6.7%. Factors attributing to this growth in the past period include a growing elderly population, increased awareness regarding personal cleanliness, a surge in chronic diseases, decreased mobility among senior citizens, and a rise in institutional care admissions.

What Will Be the Size of the Continence Care Market by 2029?
Expectations are high for significant expansion in the continence care market size over the upcoming years. Predictions indicate it reaching a value of $20.78 billion in 2029, growing at a compound annual growth rate (CAGR) of 6.5%. This expected growth during the forecast period is due to a surge in demand for at-home healthcare, increased healthcare spending, improved reimbursement policies, the expansion of e-commerce platforms, and a rise in urologic disorders. Key trends anticipated during this period include advancements in absorbent material technology, innovations in smart continence devices, progress in creating biodegradable products, continuous research on skin-friendly materials, and integration of wearable sensors.

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What Are the Key Drivers Accelerating Growth in the Continence Care Market?
The escalating occurrence of conditions affecting the urinary tract system propels the progression of the continence care market. Urologic disorders - issues affecting the kidneys, bladder, and urethra - are increasingly common, particularly among the aging population who are more prone to urinary tract dysfunction due to age-related decline in muscle tone and other physiological shifts. Continence care provides essential support to those suffering from such afflictions, improving their comfort and quality of life by managing their symptoms and providing necessary products for urinary control and hygiene. This is especially true for those dealing with chronic bladder problems or age-related urinary dysfunction. According to the American Urological Association, a US-based professional body, as of November 2024, over 33 million Americans suffered from overactive bladder symptoms and an estimated 1 to 4 million men and 3 to 8 million women had interstitial cystitis or bladder pain syndrome. This soaring prevalence of urologic disorders underscores the expansion of the continence care market.

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How Is the Continence Care Market Segmented by Type, Application, and Region?
The continence care market covered in this report is segmented -

1) By Product: Urinary Catheter, Non-Implanting Electric Stimulation Devices, Protective Garments, Urine Bag, Bowel Management Products, Other Products
2) By Material Type: Cotton, Polymer, Nonwoven Fabrics, Foam
3) By Application: Diabetes, Strokes, Benign Prostatic Hyperplasia, Alzheimer, Cerebral Palsy, Parkinson, Prostate Cancer, Spinal Cord Injury, Bladder Cancer, Other Applications
4) By Distribution Channel: Hospital Pharmacies, Retail Pharmacies, Online Stores, Medical Supply Stores
5) By End User: Hospitals, Home Care Settings, Nursing Homes, Clinics

Subsegments:
1) By Urinary Catheter: Intermittent Catheters, Indwelling (Foley) Catheters, External (Condom) Catheters, Suprapubic Catheters, Catheter Maintenance Products
2) By Non-Implanting Electric Stimulation Devices: Pelvic Floor Stimulators, Transcutaneous Electrical Nerve Stimulation (TENS) Devices For Bladder Control, External Tibial Nerve Stimulation Devices
3) By Protective Garments: Adult Diapers, Protective Underwear, Pads And Liners, Male Guards, Belted Shields
4) By Urine Bag: Leg Urine Bags, Bedside Urine Bags, Pediatric Urine Bags, Night Drainage Bags, Urine Bag Accessories
5) By Bowel Management Products: Rectal Catheters, Stool Collection Bags, Irrigation Systems, Anal Plugs, Bowel Stimulation Devices
6) By Other Products: Absorbent Sheets, Skin Care Products For Incontinence, Odor Control Products, Deodorizing Tablets

What Are the Key Trends Driving Growth in the Continence Care Market?
Renowned corporations within the continence care market are directing their efforts towards innovative solutions such as digital health applications, aimed at aiding real-time tracking of urinary activity, hydration control, and customizable continence care. Digital health solutions utilize cutting-edge technology, including mobile applications, software programs, and internet-connected devices to bolster health management, improve patient conditions, and optimize the care delivery process. They facilitate real-time tracking, provide personalized health data, and promote distance monitoring and upgraded interaction between patients and healthcare professionals. For instance, in August 2024, UK-based medical technologies company, Convatec Group Plc, introduced the me+ Companion app. This digital health solution is designed to aid intermittent catheter users and healthcare providers by offering real-time urinary tracking, setting hydration benchmarks, recording leaks, and creating personalized summary reports for better continence care management. This app presents the advantage of enabling users to log their daily fluid intake and urinary output conveniently from their smartphones, thus allowing them to better comprehend their condition and make informed decisions. Furthermore, it facilitates improved communication between patients and healthcare teams by allowing users to share comprehensive, printable reports.

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Who Are the Leading Companies Driving Growth in the Continence Care Market?
Major companies operating in the continence care market are Cardinal Health Inc., 3M Healthcare, Medtronic plc, Kimberly-Clark Corporation, Unicharm Corporation, Coloplast A/S, Paul Hartmann AG, Convatec Group PLC, Ontex International N.V., Drylock Technologies, First Quality Enterprises Inc., Hollister Incorporated, ABENA A/S, Lohmann & Rauscher GmbH & Co. KG, B. Braun Melsungen AG, Principle Business Enterprises Inc., Premiere Care Industries Inc., Santex S.p.A., Pioneer Hygiene Industries, TZMO SA.

Which Is the Leading Region in the Global Continence Care Market?
North America was the largest region in the continence care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continence care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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