Press release
New York's Oldest Hat Store Arrives in Paris
This milestone marks a new chapter in the brand's storied history. Under the banner "Fresh Look. Same Legacy," JJ Hat Center combines more than a century of heritage with modern sensibility and the unmistakable charm of Parisian elegance.
The Paris boutique will present a carefully curated collection of premium hats-pieces that blend classic craftsmanship with contemporary style. Each design is selected for its exceptional quality, refined aesthetics, and timeless appeal. Enhanced by attentive service and personalized styling, every visit promises a distinctive and memorable experience.
"Our vision is to keep the art of fine hatmaking alive, while redefining its place in today's world," says Jérôme Louis, CEO of JJ Hat Center. "A hat is more than an accessory-it's a statement. At JJ Hat Center, we're not just selling hats. We're shaping style, attitude, and legacy."
With its new Paris address, JJ Hat Center brings more than hats to France-it brings a legacy. A spirit. An invitation to embrace authenticity and the exceptional.
JJ Hat Center
153 Boulevard Saint-Germain
75006 Paris
Founded in New York City, JJ Hat Center is a leading name in the world of fine headwear-a legacy that dates back to 1911. Every hat tells a story. And every story begins with the choice of the exceptional.
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