China Passenger Vehicle Positioning Terminal Market Set to Reach USD 0.26 Billion by 2031, Growing at 11.4% CAGR - QYResearch Report 2025

According to the latest publication by QYResearch, the China Passenger Vehicle Positioning Terminal Market Report 2025-2031 reveals that the market is projected to reach USD 0.26 billion by 2031, growing at a CAGR of 11.4% during the forecast period. Rising demand for vehicle safety, regulatory support, and advanced positioning technologies are driving robust market growth.

Market Overview

Passenger Vehicle Positioning Terminals have become essential components in China's automotive ecosystem. These devices are widely used for vehicle tracking, anti-theft systems, auto loan risk management, leasing services, and UBI insurance solutions.

In 2024, Wired Terminals accounted for 63.4% of the market share, primarily due to their stable power supply and high-precision monitoring. Meanwhile, Wireless Terminals are expected to gain traction in short-term leasing, second-hand car trading, and personal anti-theft markets, supported by advancements in battery life and ease of installation.

By application, Automotive Finance and Leasing leads the market with 36.4% share, reflecting the rapid growth of China's auto finance ecosystem.

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Key Market Drivers

Vehicle Safety & Anti-Theft Needs: Growing consumer focus on safety and asset protection has fueled the adoption of positioning terminals in both personal and commercial vehicles.

Government Policies & Regulations: Strong regulatory push for intelligent transportation, vehicle networking, and road safety is accelerating market penetration.

Technological Advancements: Integration of 5G, Beidou/GPS, AI, and big data has significantly improved positioning accuracy, stability, and real-time monitoring capabilities.

Market Trends

1. Shift Toward Wireless Terminals - Rapid adoption in the rental, used car, and anti-theft segments.

2. Customization & Industry-Specific Solutions - Tailored designs for financial leasing, logistics, and fleet management.

3. Data Privacy & Security - Enhanced encryption and compliance measures to strengthen user trust.

Market Opportunities

1. Technology Integration - Combining 5G, IoT, and AI for smarter vehicle management and predictive analytics.

2. Diversified Applications - Expanding into OBD, wireless, and concealed installations for varied user needs.

3. Fleet and Logistics Growth - Rising adoption by corporate fleets for real-time monitoring and asset protection.

Competitive Landscape

According to QYResearch's Top Players Research Center, leading manufacturers such as Shenzhen Boshijie Technology and Shenzhen Jimi IoT dominate the Chinese market. In 2024, the top three players controlled around 66% of revenue share, highlighting a concentrated competitive landscape.

In terms of international market share and ranking, the main manufacturers are Shenzhen Jimi IoT, Shanghai Yiwei Communication, Shenzhen Boshijie Technology, Teltonika, and Guangzhou Gaoxinxing Technology. The top five manufacturers in 2024 account for about 51.49% of the international market. The passenger car positioning market presents a clear hierarchical structure, among which Chinese companies mainly focus on the research and development and production of low-end products with relatively simple functions, relatively low prices, and a large export ratio. However, foreign companies dominate the market for high-end positioning terminals, which have advanced technical characteristics and multifunctional applications and mainly serve the international market.

Key Regions

While the Tier-1 cities (Beijing, Shanghai, Guangzhou, Shenzhen) remain strong adopters due to their developed auto finance and leasing markets, demand is increasingly expanding into Tier-2 and Tier-3 regions, supported by government initiatives for smart transportation and the rapid growth of second-hand car markets.

In terms of regions, the North American market benefits from the rapid development of UBI insurance, fleet management, and shared travel, and there is a strong demand for high-precision, multi-functional intelligent positioning terminals. The products are based on high added value and compliance as their core competitiveness. Driven by strict data privacy regulations and intelligent connected car policies, the European market tends to favor high-end automotive-grade terminals. V2X communication and AI analysis technologies play an important role in fleet management and autonomous driving verification. As the world's largest aftermarket, the Chinese market is mainly driven by car loan risk control and leasing management needs, with 2G/4G wired and basic wireless terminals as the mainstream. Demand in emerging markets such as Southeast Asia and Latin America is growing rapidly. Low-cost wireless terminals are widely used in used car supervision, anti-theft and other scenarios, but the market is not yet mature. They are mainly supplied by Chinese companies and show fierce price competition. Overall, the global market is evolving from a basic positioning to an intelligent and data-driven direction. The North American and European markets have a clear trend towards high-end development, while China and emerging markets still focus on cost-effectiveness and large-scale supply as core competitive points. In the future, the markets in various regions will deepen their development along different technical paths.

The report will help the Passenger Vehicle Positioning Terminal manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

In terms of product types, wired types occupy an important position, and it is expected that the share will reach 65.31% in 2031. Wired terminals will continue to dominate in the fields of auto loan risk control, leasing management, and UBI insurance due to their stable power supply, high-precision positioning, and long-term online monitoring capabilities. With the advancement of battery technology, the endurance of wireless GPS terminals has been improved. Wireless terminals will have the characteristics of convenient installation, strong concealment, and no external power supply requirements, and the demand in the short-term leasing, second-hand car trading, and personal anti-theft markets will grow rapidly.

At the same time, in terms of application, the share of car rental in 2024 is about 38.43%, and the CAGR in the next few years is about 8.69%. The automotive finance and leasing markets are the core driving forces, accounting for the highest proportion, and are expected to continue to grow rapidly. UBI insurance has a large development space, but due to the regulatory policies of various countries, the growth rhythm is different. At present, the development speed of European and American countries is faster than that of China, and China's OBD smart terminals are also mainly exported to European and American countries.

The global passenger car positioning terminal market will transform from price competition to intelligence and data value mining. Chinese companies dominate the low-cost market, and international companies focus on high-end applications, eventually forming a market segmentation pattern guided by application scenarios. With the vigorous development of the financial, insurance and car rental industries, the demand for high-precision positioning and real-time monitoring is increasing, which further drives up the price of passenger car positioning terminals. Overall, the market for passenger car positioning terminals is developing towards high-end and diversified development. In the future, more innovative products will emerge to meet the changing market needs. It is expected that industry competition will become more intense in the next few years, especially in the China market.

Analyst's Insight

"With continuous advancements in 5G, AI, and high-precision positioning, the Passenger Vehicle Positioning Terminal market in China is poised for significant transformation. The growing demand from finance, leasing, and fleet operators, combined with stronger regulations and security concerns, will fuel steady growth in the coming years," said Airong Wang, Junior Analyst at QYResearch.

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Chapter Outline:

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: key insights, key emerging trends, etc.

Chapter 3: Manufacturers competitive analysis, detailed analysis of Passenger Vehicle Positioning Terminal manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 5 & 6: Sales, revenue of Passenger Vehicle Positioning Terminal in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 10: The main points and conclusions of the report.

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