Ready-To-Drink (RTD) Beverages Is Fueling The Wine And Brandy Market: Transformative Forces Shaping the Wine And Brandy Market Landscape in 2025

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What Will the Wine And Brandy Industry Market Size Be by 2025?
The market size for wine and brandy has demonstrated significant growth in recent years. The sector is expected to expand from $170.78 billion in 2024 to $179.77 billion in 2025, representing a compound annual growth rate (CAGR) of 5.3%. The growth observed in the historical period is attributable to factors like cultural and social significance, artisanal craftsmanship, global exports, interest in wine tourism, and consumer preference for premium products.

What's the Long-Term Growth Forecast for the Wine And Brandy Market Size Through 2029?
In the coming years, strong expansion is predicted for the wine and brandy market. The market is anticipated to reach a value of $219.68 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.1%. Factors contributing to this expected growth include health and wellness movements, climate change mitigation efforts, sustainable methodologies, expansion of e-commerce and direct-to-consumer sales, developing markets, and upscale products. Key trends for this forecasted period are likely to be organic and biodynamic wine production, low-alcohol and non-alcoholic options, orange wine, artisan distilling and small-scale distilleries, alongside wine and brandy cocktails.

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What Are the Key Growth Drivers Fueling the Wine And Brandy Market Expansion?
The surge in the preference for ready-to-drink (RTD) beverages is projected to fuel the growth of the wine and brandy manufacturing (wineries) market in the predicted timeline. RTDs, which are single-use, pre-packaged drinks meant for instant consumption upon purchase, are witnessing a rise in acceptance amongst working professionals due to their clear labeling and function. The emergence of fresh flavours in the RTD alcoholic beverages segment, paired with their portability and convenience, is anticipated to spike the demand for these RTD alcoholic drinks. The growing appetite for RTD beverages, encompassing RTD alcoholic beverages, is likely to propel the wine and brandy manufacturing (wineries) market in the future.

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What Are the Key Trends Driving Wine And Brandy Market Growth?
Wine producers are progressively deploying augmented reality mobile apps to promote their offerings more efficiently. When a mobile phone equipped with an augmented reality app is pointed at a wine bottle label, it produces interactive videos that narrate the brand's story and engage consumers. An example of such ingenuity is Treasury Wine Estates' 19 Crimes augmented reality mobile app, which brings to life the convicts depicted on its bottle labels when viewed through a phone camera. E. & J. Gallo Winery and The Walking Dead are among other vineyards that have rolled out augmented reality mobile apps.

How Is the Wine And Brandy Market Segmented?
The wine and brandy market covered in this report is segmented -

1) By Type: Wine, Brandy
2) 3) By Category: Mass, Premium
3) By Distribution Channel: Off-Trade Channels, On-Trade Channels

Subsegments:
1) By Wine: Red Wine, White Wine, Rosé Wine, Sparkling Wine, Dessert Wine, Fortified Wine
2) By Brandy: Cognac, Armagnac, Fruit Brandy, Pomace Brandy, Traditional Brandy

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Which Companies Are Leading the Charge in Wine And Brandy Market Innovation?
Major companies operating in the wine and brandy market include Pernod Ricard, Kirin Holdings Company Limited, Christian Dior SE, The Molson Coors Brewing Company, Constellation Brands, Suntory Holdings Limited, Asahi Group Holdings Ltd, Treasury Wine Estates Limited, Anheuser-Busch InBev sa/nv, Altria Group Inc., E. & J. Gallo Winery, Accolade Wines, Bacardi Limited, The Bronco Wine Company, Castel Group, Chapel Down Group PLC, Foley Family Wines Holdings Inc., The Wine Group, Delicato Vineyards Inc., Michael David Winery, Chalone Vineyard, Edna Valley Vineyard, Acacia Winery, Canoe Ridge Vineyard, Jade Mountain Vineyard, Sagelands Vineyard, Echelon Wine Partners Pty Ltd., Hewett Vineyard, Orogeny Vineyards, Arbor Mist Winery, Cook's Champagne Cellars, Paul Masson Grande Amber Brandy, Canandaigua Wine Company, Vendange, Banrock Station, Peter Mondavi Jr.

Which Regions Are Leading the Global Wine And Brandy Market in Revenue?
Western Europe was the largest region in the wine and brandy market in 2023. Asia-Pacific was the second-largest region in the wine and brandy market. The regions covered in the wine and brandy market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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