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Sea Buckthorn Market Size & Share | Growth Report - 2034

08-18-2025 06:40 AM CET | Food & Beverage

Press release from: Expert Market Research

Sea Buckthorn Market

Sea Buckthorn Market

According to the report by Expert Market Research (EMR), the global sea buckthorn market attained a value of USD 396.66 million in 2024. Aided by the increasing demand for natural and nutrient-rich ingredients across food, cosmetic, and pharmaceutical applications, the market is projected to grow at a CAGR of 9.60% between 2025 and 2034, reaching a value of USD 992.03 million by 2034.

Sea buckthorn, a deciduous shrub native to Europe and Asia, produces berries that are rich in vitamins, antioxidants, and essential fatty acids. The fruit and its derivatives are used in a wide range of products, including juices, dietary supplements, skincare formulations, and pharmaceuticals. Owing to its diverse health benefits-such as promoting cardiovascular health, boosting immunity, and supporting skin regeneration-sea buckthorn is increasingly being integrated into functional foods, nutraceuticals, and natural remedies.

The market growth is being driven by the rising consumer preference for plant-based and organic products, the expanding functional food industry, and the growing awareness of the health benefits of sea buckthorn. Additionally, innovations in processing technologies have improved the preservation of the fruit's bioactive compounds, making it more appealing for industrial applications.

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Market Size

The global sea buckthorn market has witnessed robust growth in recent years, supported by its wide application base and strong demand from the health and wellness sector. In 2024, the market stood at USD 396.66 million, and projections indicate it will nearly triple in size to USD 992.03 million by 2034. The high growth trajectory reflects increasing investments in cultivation, product development, and global distribution networks.

The Asia Pacific region currently accounts for a significant share of the market, largely due to the abundant availability of sea buckthorn in countries such as China, Mongolia, and India. Europe and North America are also emerging as high-potential markets, driven by growing consumer interest in superfoods and natural supplements.

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Market Share

The market is moderately fragmented, with the presence of both regional cultivators and international brands. China holds a dominant position in terms of production, supplying a large portion of the global demand for raw berries and processed products. In terms of application, the food and beverage segment commands a significant share, followed by cosmetics and personal care. Nutraceuticals are also witnessing a sharp increase in market share, as sea buckthorn-based supplements become more widely available in capsule, powder, and oil forms.

In the cosmetics segment, sea buckthorn oil has carved out a notable market position owing to its anti-aging and skin-repairing properties. This segment is expected to capture a greater share in the coming years due to rising demand for natural beauty products.

Market Trends

One of the key trends in the sea buckthorn market is the surge in demand for functional foods and beverages enriched with plant-based ingredients. Sea buckthorn juice, smoothies, and health shots are becoming popular in wellness-oriented retail outlets. Another significant trend is the increased use of sea buckthorn oil in premium skincare formulations, particularly in anti-aging creams, serums, and hair care products.

Sustainability and organic certification are also shaping market trends. Producers are increasingly focusing on sustainable cultivation practices and obtaining organic certification to meet consumer demand for environmentally responsible products. Furthermore, e-commerce is playing a critical role in expanding market reach, with online platforms providing global consumers easier access to niche superfood products like sea buckthorn.

Drivers of Growth

The growth of the sea buckthorn market is supported by several factors:

Rising Health Consciousness - Growing awareness of the nutritional value of sea buckthorn, which contains vitamins C, E, and A, omega fatty acids, and antioxidants, is boosting its demand in dietary supplements and functional foods.

Expansion in Cosmetic Applications - Sea buckthorn's skin-healing and anti-inflammatory properties have led to its increasing adoption in natural skincare and personal care products.

Shift Toward Natural Ingredients - The global trend toward plant-based and clean-label products is encouraging food and cosmetic manufacturers to incorporate sea buckthorn as a natural alternative to synthetic ingredients.

Technological Advancements in Processing - Improved extraction and preservation techniques have enhanced product quality and shelf life, expanding the scope of commercial applications.

Growing Nutraceutical Industry - The booming nutraceutical sector, especially in developed economies, is fostering demand for superfoods like sea buckthorn as functional ingredients in capsules, powders, and oils.

Market Key Players

Key players operating in the global sea buckthorn market include:

SEABUCKWONDERS
Badger Company, Inc
Natures Aid Ltd
Natura Health Products
Others

These companies are focusing on product diversification, sustainable sourcing, and expanding distribution channels. Strategic partnerships with retailers and e-commerce platforms are also enhancing market penetration.

Challenges and Opportunities

While the market outlook is positive, there are certain challenges that could impact growth. One key challenge is the seasonality and limited geographical distribution of sea buckthorn, which can lead to supply constraints and price fluctuations. Additionally, the high cost of processing and extraction, coupled with limited consumer awareness in certain regions, can restrict market expansion.

However, these challenges also present opportunities. Investments in large-scale cultivation and advanced farming practices can help stabilise supply and reduce costs. Expanding educational campaigns on the health benefits of sea buckthorn can stimulate demand in untapped markets. Furthermore, product innovation-such as fortified beverages, functional snacks, and hybrid skincare products-offers scope for diversification and premium positioning.

The growing interest in sustainable agriculture provides another opportunity for market players to position sea buckthorn as an eco-friendly crop. The plant's deep root system helps prevent soil erosion and supports biodiversity, aligning with the increasing consumer preference for environmentally beneficial products.

Market Forecast

The global sea buckthorn market is set to maintain strong growth momentum over the forecast period from 2025 to 2034. With rising consumer demand for nutrient-dense superfoods, expanding applications in cosmetics and pharmaceuticals, and an increasing shift toward organic and sustainable products, the market is projected to achieve a valuation of USD 992.03 million by 2034.

Emerging economies, particularly in Asia Pacific and Latin America, are expected to offer lucrative growth opportunities due to increasing disposable incomes and growing adoption of natural health products. Technological innovations in product formulation and delivery systems-such as encapsulated oils for improved bioavailability-are likely to further enhance market appeal.

In the long term, the convergence of wellness, sustainability, and innovation is expected to shape the trajectory of the sea buckthorn market. Manufacturers who can successfully align with these trends while ensuring consistent quality and availability will be well-positioned to capitalise on the significant growth potential in the coming decade.

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Email: sales@expertmarketresearch.com
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Address: 30 North Gould Street, Sheridan, WY 82801, USA
Website: www.expertmarketresearch.com

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