Press release
A new record for the German True Fleet Market
Compared to last year the Top-9 brands all kept their positions and achieved an increasing in volume with the exception of the market leader. Just behind the Top 4 of Volkswagen (#1 position) and the three premium brands Audi, BMW and Mercedes, Ford and Skoda both raised their fleet registrations with double-digit growth rates (+ 11.5% and + 10.2% respectively). Opel, Renault and Seat followed with Nissan able to enter the Top-10 with a very impressive performance of + 48.4%.
Within Ford the biggest part of the up growth was caused by the new generations of the vans Galaxy and S-Max (who is leading the Large Van segment) additionally supported in volume growth by the all new SUV Ford Edge and the Sports Car Ford Mustang. And we are not talking about an exotic player given the fact that the Mustang is positioned just below the Audi TT and six places above the Mazda MX5 in the True Fleet Model ranking 2016. At Skoda the Superb pushed the brands success with an increase of almost 130% and being the strongest Importer model in the Middle Class behind Volkswagen Passat, Audi A4, BMW 3 Series and Mercedes C-Class.
DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
Michael Gergen
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Phone: +49 69 95930-231
Fax: +49 69 95930-333
E-Mail: michael.gergen@dataforce.de
www.dataforce.de
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