Mixed Martial Arts Group (NYSE Amer: MMA) Turns a Passion Sport into a Worldwide Growth Opportunity

For years, mixed martial arts has been a passionate but tightly held community, a sport for the dedicated few who understood its discipline, its physical challenge, and the camaraderie that binds its practitioners. While its profile has grown through televised events and superstar athletes, the day-to-day business of combat martial arts has remained a niche, mostly serving those already working and training inside the octagon.

Not anymore. Mixed Martial Arts Group Ltd. (NYSE American: MMA) is unlocking the sport's full potential by filling a long-standing gap in its economy. Not by disrupting what already works, but by equipping the sport with the tools, structure, and reach needed to welcome millions of new participants who may have overlooked its value as fitness, lifestyle, and community.

From Local Gyms to a Connected Global Network

That expansion starts where the sport truly lives: inside the gyms, academies, and training centers where skills are passed down and personal growth takes shape. Through its BJJLink platform, MMA provides the operational backbone martial arts businesses have needed for years. Membership management, scheduling, billing, communication tools, and performance analytics are built into a member-facing experience that strengthens engagement and loyalty.

This is far more than software. It's the bridge between martial arts as a tight-knit tradition and martial arts as an open, thriving community for anyone who wants to take part. The proof is in the results. For the seven months ended July 31, BJJLink posted 128% annualized revenue growth, with SaaS subscription revenue climbing 188% annualized. With academies signing on faster, students staying longer, and participation spreading beyond the traditional core audience, that trend is expected to continue.

Fueling MMA's momentum is a partnership with UFC GYM, which has selected BJJLink as the software foundation for its Brazilian jiu-jitsu franchise expansion. Forty-five new academies are planned for 2025, each opening with MMA's technology in place. This inclusion creates a consistent, welcoming experience for students while generating recurring, high-margin revenue for MMA. And with the UFC's new multi-billion-dollar U.S. media rights deal set to increase visibility in 2026, MMA is positioned to help convert a surge in fan interest into long-term participation. There's more to appreciate.

Star Power, Including Conor McGregor, Are In MMA's Corner

Adding to the strength of its model is the star power in MMA's corner. Conor McGregor, an investor, major shareholder, and one of the most recognized athletes in the world, brings unmatched credibility, cultural reach, and access to sponsorships, partnerships, and media opportunities. His ability to build brands and inspire participation makes him an influential force in bringing martial arts to a broader audience. His nods to MMA on socail media should certainly draw positive attention.

MMA has also added Laura Sanko to its Board of Directors. Known for her insight and on-air presence as a UFC commentator, Sanko blends competitive credentials as a former professional mixed martial artist and Brazilian jiu-jitsu black belt with an insider-level understanding of the sport's culture and business. She strengthens MMA's ability to remain true to its roots while expanding its reach.

Commitment runs deeper than name recognition. Personal finance plays a role as well. In June, CEO Nick Langton and Chairman Vaughn Taylor converted $250,000 in prior loans into equity, directly tying their own success to MMA's future. This move came alongside a $5 million underwritten offering for product development, marketing, and scaling. With capital secured and leadership fully aligned to embark on a common mission, MMA can grow aggressively without sacrificing quality or connection.

Expanding the Ecosystem and Opening the Door Wider

Know this: MMA's stronghold in Brazilian jiu-jitsu is the foundation, not an end-point, for a much larger vision. From this base, MMA is moving into additional martial arts disciplines and adding complementary services like e-commerce and advanced engagement platforms. Each addition not only strengthens the ecosystem but also makes the sport more approachable for newcomers who may have never considered stepping onto the mats.

Martial arts will always be fueled by passion, discipline, and respect. MMA's role is to make those qualities accessible to anyone ready to experience them. By combining technology, strategic partnerships, and leadership with authentic bonds to the sport, MMA is turning what was once a niche pursuit into a global invitation. One that millions are likely to accept.

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