Automotive OEM Market Getting Back To Stellar Growth Ahead: General Motors, Daimler, Tesla

HTF MI just released the Global Automotive OEM Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2031. The marketization process is being accelerated by the market study's segmentation by important regions. The market is currently expanding its reach.

Major companies in Automotive OEM Market are: Toyota Motor Corporation (Japan), Volkswagen Group (Germany), General Motors (United States), Ford Motor Company (United States), Hyundai Motor Company (South Korea), Honda Motor Co., Ltd. (Japan), Stellantis (Netherlands), BMW Group (Germany), Daimler AG / Mercedes-Benz Group (Germany), Nissan Motor Corporation (Japan), Tata Motors (India), Tesla, Inc. (United States), Renault Group (France), Geely Auto Group (China), SAIC Motor Corporation (China), Subaru Corporation (Japan), Mazda Motor Corporation (Japan), Kia Corporation (South Korea), FAW Group (China), Changan Automobile (China), Isuzu Motors (Japan), Mahindra & Mahindra (India)

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According to HTF Market Intelligence, the global Automotive OEM Market size was valued at USD 35.08 Billion in 2024 and estimated to reach revenue of USD 9.81Billion by 2031, with a CAGR of 5.14% from 2025 to 2031.

The Automotive OEM Market is Segmented by Component (Powertrain, Chassis, Electronics and Electrical, External Body, Car Interiors) by Vehicle Type (Commercial vehicles, Passenger cars, Electric cars) by Distribution Channel (Retailers, Wholesalers, Distributors) by After-Sales Service Offering (Maintenance & Service, Warranty & Recalls, Integrated Mobility Services)

Definition:
An automotive OEM (Original Equipment Manufacturer) is a company that designs, manufactures, and sells vehicles under its own brand name. OEMs manage the entire vehicle production lifecycle, from R&D and design to assembly and distribution. They source components from Tier 1, 2, and 3 suppliers, integrate them into complete vehicles, and ensure compliance with safety and environmental standards. Modern OEMs are increasingly investing in EV platforms, autonomous driving technology, and connected car ecosystems, often partnering with tech firms for software and data services. They also manage aftersales support, including spare parts, servicing, and warranty programs.

Market Trends:
Shift toward software-defined vehicles, over-the-air updates, shared mobility integration, and vertical integration into battery manufacturing. Collaboration with tech companies for AI-driven driver assistance and in-car infotainment ecosystems is becoming standard.

Market Drivers
Growth in EV adoption, connected car technologies, and autonomous driving R&D are driving OEM expansion. Rising demand in emerging markets, coupled with stricter emission norms, is pushing OEMs toward sustainable manufacturing and electrification.

Market Opportunities:
OEMs can capture opportunities in EV platform licensing, mobility-as-a-service, and autonomous technology partnerships. Leveraging data monetization from connected cars and offering subscription-based features can create recurring revenue streams.

Market Challenges:
Supply chain disruptions, raw material cost volatility, regulatory pressure for zero-emission targets, and high capital requirements for EV and autonomous vehicle development present challenges. Competition from new entrants, especially EV startups, is intensifying.

Dominating Region:
Asia-Pacific

Fastest-Growing Region:
Asia-Pacific

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Automotive OEM market segments by Types: Powertrain, Chassis, Electronics and Electrical, External Body, Car Interiors
Detailed analysis of Automotive OEM market segments by Applications: Maintenance & Service, Warranty & Recalls, Integrated Mobility Services

Global Automotive OEM Market -Regional Analysis
• North America: United States of America (US), Canada, and Mexico.
• South & Central America: Argentina, Chile, Colombia, and Brazil.
• Middle East & Africa: Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, and South Africa.
• Europe: the UK, France, Italy, Germany, Spain, Nordics, BALTIC Countries, Russia, Austria, and the Rest of Europe.
• Asia: India, China, Japan, South Korea, Taiwan, Southeast Asia (Singapore, Thailand, Malaysia, Indonesia, Philippines & Vietnam, etc) & Rest
• Oceania: Australia & New Zealand

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Automotive OEM Market Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
- To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
- To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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Points Covered in Table of Content of Global Automotive OEM Market:
Chapter 01 - Automotive OEM Executive Summary
Chapter 02 - Market Overview
Chapter 03 - Key Success Factors
Chapter 04 - Global Automotive OEM Market - Pricing Analysis
Chapter 05 - Global Automotive OEM Market Background or History
Chapter 06 - Global Automotive OEM Market Segmentation (e.g. Type, Application)
Chapter 07 - Key and Emerging Countries Analysis Worldwide Automotive OEM Market
Chapter 08 - Global Automotive OEM Market Structure & worth Analysis
Chapter 09 - Global Automotive OEM Market Competitive Analysis & Challenges
Chapter 10 - Assumptions and Acronyms
Chapter 11 - Automotive OEM Market Research Method

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, LATAM, Europe, Japan, Australia or Southeast Asia.

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.

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