Press release
Maternity Pillow Market Growth Accelerates: Strategic Forecast Predicts $766.7 Billion by 2029
Maternity Pillow Market
What Will the Maternity Pillow Industry Market Size Be by 2025?
The market size for maternity pillows has seen significant expansion in the last few years. Predictions for growth forecast an increase from $587.99 billion in 2024 to $621.79 billion in 2025, with an expected compound annual growth rate (CAGR) of 5.7%. The substantial growth observed in prior years can be linked to a rise in the need for comfort products during pregnancy periods, heightened consumer knowledge, increased cases of restless legs syndrome in pregnant women, a surge in the demand for memory foam pregnancy pillows, and a heightened emphasis on organic fillings.
What's the Long-Term Growth Forecast for the Maternity Pillow Market Size Through 2029?
The market for maternity pillows is projected to experience robust expansion in the coming years. The market valuation is expected to rise to $766.71 billion by 2029, with a compound annual growth rate (CAGR) of 5.4%. Factors catalysing growth in this market include an increase in pregnancy rates, a heightened demand for memory foam pregnancy pillows, an upswing in the popularity of luxurious pregnancy pillows, health advantages such as pain alleviation and comfort, as well as higher consumer spending capacity. Anticipated trends for the future period consist of specialized promotions and advertisements for pregnancy pillows, groundbreaking developments and cutting-edge technology, the introduction of innovative products, the increasing significance of social media as an advertising platform, and government-led initiatives aimed at raising awareness.
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What Are the Key Growth Drivers Fueling the Maternity Pillow Market Expansion?
As the prevalence of restless leg syndrome (RLS) escalates among expectant mothers, it's projected to boost the maternity pillow market's expansion. RLS is a neurological condition that compels constant leg movements due to uncomfortable sensations. Iron deficiency, amplified blood volume, weight add-ons, fluid retention, disrupted sleep, and hereditary or existing conditions are causing an upsurge in RLS instances among pregnant women. The usage of a maternity pillow may relieve expectant women from RLS by ensuring superior leg support and enhancing blood flow during asleep. For example, a report from the National Library of Medicine, a US-based organization, in May 2022 indicated a substantial rise in RLS prevalence during gestation, surging to 41.0% in the final trimester from 15.7% in the initial trimester. Consequently, the escalating occurrence of RLS in pregnant women is fuelling the maternity pillow market's growth.
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What Are the Key Trends Driving Maternity Pillow Market Growth?
To capture a competitive edge within the maternity pillow industry, key enterprises are emphasizing the creation of unique products, specifically those such as pillows equipped with adaptable and detachable belly wedges. These are uniquely crafted cushions that offer tailor-made support for pregnant women by letting them alter or take off the wedge to suit enlarging belly sizes for superior comfort. An example is Momcozy, an American manufacturer of products for mothers, launched its innovative F-shaped pregnancy pillow in November 2023 to provide comprehensive support for women who are pregnant. The standout feature of the Momcozy F-shaped Pregnancy Pillow is its alterable and detachable belly wedge. By using a Velcro fastener, this ingenious design lets pregnant women conveniently adjust the position of the wedge to cater to their expanding belly during all pregnancy stages.
How Is the Maternity Pillow Market Segmented?
The maternity pillowmarket covered in this report is segmented -
1) By Product: U-Shaped, C-Shaped, J-Shaped, Wedges, Other Products
2) By Material: Memory Foam, Styrofoam Ball, Polyester Fiber, Microbeads, Buckwheat, Other Materials
3) By Distribution Channel: Online, Supermarkets And Hypermarkets, Hospital And Pharmacy, Other Distribution Channels
Subsegments:
1) By U-Shaped Maternity Pillows: Classic U-Shaped Pillows, Adjustable U-Shaped Pillows
2) By C-Shaped Maternity Pillows: Standard C-Shaped Pillows, Pregnancy Sleep C-Pillows
3) By J-Shaped Maternity Pillows: Traditional J-Shaped Pillows, Supportive J-Pillows
4) By Wedge Maternity Pillows: Standard Wedge Pillows, Multi-Functional Wedge Pillows
5) By Other Products: Body Support Pillows, Pregnancy Seat Cushions, Adjustable Pregnancy Pillows, Inflatable Maternity Pillows
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Which Companies Are Leading the Charge in Maternity Pillow Market Innovation?
Major companies operating in the maternity pillow market are Yana Ltd., Medela AG, Naturepedic, Babymoov, The Bump, Babymoon Enterprises Llp, Moonlight Slumber, Boppy Company LLC, PharMeDoc, Duro-Med Industries Inc. (DMI), Everlasting Comfort, Bamboo Bliss, Pregnancy Pillow Co. LLC, Theraline, Momcozy, Snuggle Me Organic, Milliard Brands, Leachco Inc., Hiccapop, Quilt Comfort, BackMax, Cozy Bump
Which Regions Are Leading the Global Maternity Pillow Market in Revenue?
North America was the largest region in the maternity pillow market in 2024. The regions covered in the maternity pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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