Efficacy Code of Purple Carrot Pigment: Natural Colorant And Health Enabler

In the vibrant plant kingdom, the purple carrot stands out like a dazzling purple gem. Not only does its unique appearance captivate the eye, but the purple carrot pigment it contains possesses numerous remarkable properties and benefits. Recently, Risun has made significant progress in the research and application of purple carrot pigment, unveiling the mysteries of this remarkable natural pigment.

The primary component of purple carrot pigment is anthocyanin, a flavonoid. Its C6-C3-C6 backbone imparts unique chemical activity. Several anthocyanins have been identified in purple carrots, including cyanidin-3-xylosyl-glucosyl-galactoside acylated with Ferulic Acid [https://www.risunextract.com/ferulic-acid/], cyanidin-3-xylosyl-glucosyl-galactoside acylated with coumaric acid, and cyanidin-3-xylosyl-galactoside. The content and ratio of these components vary across growing conditions and varieties, contributing to the diverse properties of purple carrot pigment. In the food industry, purple carrot pigment has become a star ingredient due to its excellent coloring properties. In acidic environments, it exhibits a vibrant red color, transforming to purple under neutral to alkaline conditions. It is widely used in beverages, candies, baked goods, and more. For example, adding purple carrot pigment to fruit juices can enhance their appeal and stimulate consumer purchases. Furthermore, compared to synthetic pigments, purple carrot pigment is safer and poses no potential health risks, aligning with current consumer demand for natural, healthy foods.

Image: https://ecdn6-nc.globalso.com/upload/p/3251/image_other/2025-08/purple-carrot-pigment-1.png

Purple carrot pigment also possesses potent antioxidant activity, thanks to the phenolic hydroxyl groups in its structure. It effectively scavenges free radicals in the body, such as superoxide anion radicals and hydroxyl radicals, reducing cellular damage caused by oxidative stress. Studies have shown that purple carrot pigment can significantly delay oxidative rancidity in oil systems. For example, adding it to sunflower oil can lower the peroxide value to levels lower than those achieved with the synthetic antioxidant butylated hydroxytoluene (BHT), helping to extend the shelf life of foods while providing consumers with healthier oil products.

It also has broad application prospects in the pharmaceutical and cosmetic fields. In medicine, the antioxidant and anti-inflammatory properties of purple carrot pigment can help prevent cardiovascular disease and improve blood sugar regulation. Inflammation, oxidative stress, and numerous chronic diseases are associated with these conditions, and consuming products rich in purple carrot pigment can help prevent these conditions. In cosmetics, purple carrot pigment can be used in skincare products with antioxidant and anti-wrinkle properties, protecting the skin from harmful external factors like UV rays, slowing aging, and maintaining elasticity and radiance.

Image: https://ecdn6-nc.globalso.com/upload/p/3251/image_other/2025-08/pureple-carrot-pigment-2.png

Risun has been dedicated to the research and development of purple carrot pigment. Our research team utilizes advanced extraction and purification technologies to ensure high-purity, high-quality pigment products. Through process optimization, we have improved the pigment's stability, enhancing its performance in diverse environments. Risun also actively collaborates with domestic and international research institutions to further explore the benefits and applications of purple carrot pigment, providing solid technical support for its commercialization. Currently, the company has launched a series of products using purple carrot pigment as a core ingredient, covering a variety of sectors, including food additives, nutritional supplements, and skincare ingredients, and has received positive market acclaim. As people's interest in health and natural products continues to grow, purple carrot pigment, a naturally derived and highly effective ingredient, is poised to shine in even more areas. Risun will continue to innovate and bring more high-quality purple carrot pigment-related products to the public, allowing nature's gifts to better contribute to human health and a better life.

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Company Name: Risun Bio-Tech Inc
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Country: China
Website: https://www.risunextract.com/

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