Softgels Dietary Supplements Market to Reach USD 18.6 Billion by 2035, Driven by Rising Demand for Convenient Nutritional Solutions

According to the latest industry analysis by Fact.MR, the global softgels dietary supplements market, valued at USD 11.4 billion in 2025, is projected to expand at a robust 5% CAGR, reaching USD 18.6 billion by 2035. The market's growth trajectory is fueled by increasing consumer preference for easy-to-swallow supplement formats, advancements in encapsulation technology, and rising global health consciousness.

Rising Health Awareness and Preventive Healthcare Trends : The shift toward preventive healthcare and wellness-oriented lifestyles is boosting demand for dietary supplements. Softgels, known for their superior bioavailability and ease of ingestion, are gaining popularity among consumers seeking daily nutritional support.

Technological Advancements in Encapsulation: Encapsulation innovations, including plant-based gelatin alternatives and controlled-release technologies, are enhancing the stability, taste, and nutrient delivery of softgels, attracting both health-conscious and vegan consumers.

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Expanding Geriatric Population: The growing elderly population, particularly in North America, Europe, and parts of Asia, is driving higher adoption of softgels, as they are easier to swallow and digest compared to tablets or capsules.

Personalized Nutrition Trend: Demand for customized dietary supplements-tailored to individual health needs-is creating new opportunities for softgel manufacturers, especially in niche markets like sports nutrition, prenatal health, and immune system support.

Competitive Landscape

The softgels dietary supplements market is characterized by intense competition, with both multinational corporations and private-label brands competing for market share. Key players include:

Bayer AG - Leveraging strong R&D to expand its range of multivitamin softgels.

Abbott Laboratories - Focused on clinically backed formulations for immunity and heart health.

Herbalife - Strengthening direct-to-consumer channels and premium herbal supplement lines.

DSM N.V. - Leading in nutritional ingredient innovation and sustainable sourcing.

Now Foods - Expanding its plant-based and non-GMO softgel offerings.

Glanbia - Driving growth through sports nutrition softgel formulations.

The Nature's Bounty - Broadening product portfolio with specialty supplements.

Amway - Investing in global distribution networks and personalized wellness programs.

BASF SE and DuPont - Major suppliers of nutritional ingredients and encapsulation technologies.

GlaxoSmithKline Limited - Integrating supplements into its consumer healthcare product lines.

Private-label and contract supplement manufacturers are rapidly gaining traction, offering cost-competitive and customized solutions for retailers and emerging brands.

Recent Developments

Bayer AG launched a new line of omega-3 and multivitamin softgels with improved absorption technology in early 2025.
Herbalife expanded its herbal extract softgel range in Asian markets to meet growing demand for traditional plant-based remedies.

DSM N.V. introduced algae-based omega-3 softgels, catering to the plant-based consumer segment.

Now Foods released a turmeric-curcumin softgel with enhanced bioavailability using patented delivery systems.
Several private-label brands in North America have adopted eco-friendly, biodegradable softgel packaging to appeal to environmentally conscious buyers.

Browse Full Report: https://www.factmr.com/report/41/softgels-dietary-supplements-market

Regional Insights

North America remains the largest market, driven by high consumer awareness, advanced distribution networks, and a strong base of supplement users.

Asia-Pacific is projected to witness the fastest growth, fueled by rising middle-class incomes, expanding retail access, and growing awareness of preventive health solutions.

Europe shows steady demand, with increased focus on natural and clean-label formulations.

Outlook

As the global population increasingly prioritizes wellness, softgels are set to gain a larger share of the dietary supplements market. The combination of convenience, superior nutrient delivery, and growing product diversity positions the category for sustained expansion through 2035.

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