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Key Trends Influencing the Growth of the Congress Tourism Market in 2025: Strategic Incentive Programs Enhancing Congress Tourism
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Is the Expected CAGR for the Congress Tourism Market Through 2025?
The scale of the congress tourism industry has been expanding robustly in the past several years, with forecasts indicating an increase from $1053.32 billion in 2024 to $1152.24 billion in 2025, representing a compound annual growth rate (CAGR) of 9.4%. The remarkable growth observed throughout the historical period can be credited to a heightened focus on sustainability, personalisation and social media usage. Other contributing factors include swift advancements in infrastructure and technology, the rising occurrence of corporate meetings, an upsurge in worldwide conferences, and cumulative governmental initiatives supporting the tourism sector.
What's the Projected Size of the Global Congress Tourism Market by 2029?
A robust increase is anticipated in the congress tourism market size over the upcoming years, with projections indicating a rise to $1634.24 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 9.1%. This escalation in the specified period can be credited to factors such as the increasing requirement for business meetings, advancing trends of electronic reservations, and the launch of innovative tourism offers. The enhanced attraction towards virtual events, incorporation of high-tech solutions for event organization and administration, and the use of digital advertising alongside social media platforms contribute significantly. The forecast period displays significant trends including heightened preference for virtual occasions, advanced technology application, the introduction of superior hotel spaces with swift service, technological innovation, transition to hybrid working models, and the adoption of translation tools and equipment to accommodate video and audio needs.
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Top Growth Drivers in the Congress Tourism Industry: What's Accelerating the Market?
The increase in the need for business conferences is projected to fuel the expansion of the congress tourism market in the future. A business conference, a formal event held for professionals, companies, or organizations to discuss trends, share knowledge, network, and cooperate on business plans or projects, is experiencing this amplified demand. This heightened interest often stems from the growth of global business networks, advancements in tech, and the requirement for professional growth. Crucial to business conferences, congress tourism offers a well-structured setting for professionals to network, share industry knowledge and find new business opportunities in a concentrated setting. For example, Social Tables, a US firm specializing in event planning software as a service, reported that in 2023, more than 41,000 conferences and trade shows were planned in the US for April 2024. As a result, an increasing demand for business conferences is fueling the expansion of the congress tourism market.
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What Trends Will Shape the Congress Tourism Market Through 2029 and Beyond?
Top corporations in the congress tourism sector are introducing incentive schemes to simplify the organization and implementation of incentive travel programs. These schemes are strategic attempts to encourage and reward individuals or teams for reaching specific objectives or performance targets. Ottawa Tourism, based in Canada and renowned for destination development and marketing, unveiled the Ottawa VIP (Visitor Inspiration Program) in July 2023. By offering a box of local offerings to enrich the in-destination experience and showcase the culture of Ottawa, the Ottawa VIP provides a distinctive incentive for tour operators. This package also incorporates a $35 credit for each room night, applicable for a qualified tour operator's subsequent trip to Ottawa, promoting recurring business. This long-term incentive scheme is available until December 1, 2023, and is designed to enhance the city's engagement with the travel trade.
What Are the Main Segments in the Congress Tourism Market?
The congress tourismmarket covered in this report is segmented -
1) By Tour Type: Independent Traveler, Package Traveler, Tour Group
2) By Booking Channel: Phone Booking, Online Booking, In Person Booking
3) By Direct Suppliers: Airlines, Hotel Companies, Car Rental, Train, Tour Operators, Government Bodies
4) By Indirect Suppliers: Online Travel Agency (OTA), Traditional Travel Agencies, Travel Management Companies (TMC's), Corporate Buyers, Aggregators
Subsegments:
1) By Independent Traveler: Solo Travelers, Customizable Itineraries, Self-Guided Tours, Luxury and Exclusive Congress Travel, Business And Leisure Hybrid Travel
2) By Package Traveler: Pre-Arranged Conference And Event Packages, Corporate Group Packages, All-Inclusive Congress Travel Packages, Accommodation And Transport Bundled Packages, Event + Leisure Packages
3) By Tour Group: Guided Group Tours, Business Group Tours, Academic And Professional Group Tours, Multi-Event and Multi-City Group Tours, Incentive Group Tours For Corporations
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Which Top Companies are Driving Growth in the Congress Tourism Market?
Major companies operating in the congress tourism market are Kuoni Destination Management, BCD Travel Services Inc., VisitBritain, MP International Pte Ltd, Congrex Switzerland AG, Congress Rental Network, American Meetings Inc., IMEX Group Ltd, EventMobi Inc., International Conference Services Ltd, IAPCO - International Association of Professional Congress Organisers, Conference Partners International Ltd, Kenes Group Ltd, K.I.T. Group GmbH, Event Solutions Inc., Tumlare Corporation, EGA (European Group of Associations) Professional Congress Organizers, ICMS Australasia Pty Ltd, Arinex Pty Ltd, Event Dynamics Inc., Ana Juan Congresos S.L., ESA Latin America S.A., Ovation Global DMC, ICCA (International Congress and Convention Association), CPO HANSER SERVICE GmbH
Which Regions Will Dominate the Congress Tourism Market Through 2029?
Europe was the largest region in the congress tourism market in 2024. The regions covered in the congress tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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