Maternal Health Market 2025 | Market Growth, Digital Health Innovation & Key Initiatives Drive Global Expansion

The Maternal Health Market reached US$14.1 billion in 2022 and is expected to reach US$28.3 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030, as per DataM Intelligence research report" as per the DataM intelligence research report.

Maternal Health Market: Recent Industry Developments
United States
✅ In Aug 2025, MAC Cosmetics launched a maternal health initiative through the Viva Glam Fund, providing a $200,000 grant to BirthFund and The Victoria Project to deliver midwifery-led, culturally affirming care for 30 underserved families across the U.S.

✅ In Aug 2025, the American Hospital Association and Epic unveiled new point-of-care EHR tools specifically designed to detect and manage postpartum hemorrhage (PPH), aiming to save lives by embedding real-time risk assessment and treatment support in clinician workflows.

✅ In Aug 2025, the U.S. maternal mortality review initiative ERASE MM has received nearly $90 million over the past five years to fund state maternal death review committees; advocates assert that funding cuts now would be devastating.

Japan
✅ In 2025, Japan is advancing toward digital maternal and child health services, modernizing its long-standing "Maternal and Child Health Handbook" system by transitioning from paper to digital platforms.

✅ In Mar 2025, the Government of Japan pledged US$7.2 million to Unitaid to advance lifesaving innovations in maternal and child health, expanding access to infant respiratory care and accelerating cervical cancer screening globally.

✅ In Mar 2025, Shiseido launched KANGAROOM+, a postnatal home-visit care program for employees with infants under three months old, backed by an increased postnatal care budget rising from ¥5.72 billion in 2023 to ¥6.05 billion in 2024.

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Market growth opportunities (2025-2031):

Market growth opportunities lie in expanding access to maternal health services across emerging economies, leveraging public-private partnerships and funding to scale infrastructure and outreach. Innovations in telehealth and remote monitoring are opening new care delivery channels, particularly in underserved regions. Strategic collaborations between local and global healthcare firms are accelerating product development and distribution. There is strong potential in digitally enabled platforms for prenatal and postnatal care, especially nutrition, diagnostics, and mental health services. Moreover, rising awareness and education among expectant mothers are creating demand for integrated, holistic maternal healthcare offerings.

Maternal Health Market: Technological Advancements

✦ AI-driven risk prediction and personalized care: Machine learning models now analyze diverse patient data to identify high-risk pregnancies early and enable tailored interventions.
✦ Remote monitoring with Edge AI: Smartphone-based apps with embedded AI support real-time fetal and maternal health assessment during home visits, enabling informed decisions in low-resource settings.
✦ 3D optical body scanning and ML diagnostics: Advanced algorithms leverage body contours captured during mid-pregnancy to predict complications like gestational diabetes, hypertension, and preterm labor with high accuracy.
✦ AI-targeted voice call interventions: Predictive models optimize maternal health messaging, boosting engagement and improving adherence to vital behaviors like supplement intake postpartum.
✦ AI-enhanced preventive care: Integration of big data and machine learning enables early diagnosis, comprehensive risk assessment, and tailored preventive strategies in maternal health prevention.

Maternal Health Market: Drivers

The market is buoyed by increased awareness of maternal well-being and education among women, driving demand for better prenatal and postnatal services. Government initiatives and global funding-such as simulation labs and public health programs are bolstering infrastructure and training in maternal healthcare. Technological innovations, including AI, telehealth, and data analytics, are transforming screening, diagnosis, and patient engagement. Public-private collaborations and partnerships are accelerating product development and access in key markets. Additionally, growing focus on maternal mental health and holistic care approaches is expanding services beyond traditional medical interventions.

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Segment Covered in the Maternal Health Market:

➥ By Treatment: Hormones, Nutritives, Analgesics, Anti-Infectives, Others
➥ By Indication: Miscarriage, Premature Labor and Birth, Others
➥ By Distribution Channel: Hospital Pharmacies, Retail Pharmacies, Online Pharmacies

Strategic Players Driving the Maternal Health Market Forward:

The major players in the market include Johnson & Johnson, Jiovio Healthcare, Pfizer Inc., GlaxoSmithKline Inc., Merck & Co., Inc., RAND Corporation, SYNAPSE Product Development, Siemens, Reckitt Benckiser Group Plc, Sanofi, among others.

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➠ Technology & Innovation: Tracks clinical trials and upcoming pharmaceutical advancements to stay ahead in product development.
➠ Market Positioning & Competitive Strategy: Analyzes product performance, market share, and competitor tactics for strategic decision-making.
➠ Real-World Evidence & Physician Insights: Incorporates patient data and physician behavior to align products with actual healthcare needs.
➠ Pricing & Market Access: Reviews reimbursement trends and access models to optimize product pricing and launch strategies.
➠ Regulatory & Industry Shifts: Covers policy changes, health system dynamics, and technology trends impacting market opportunities.
➠ Regional Growth & Expansion: Identifies high-growth markets and investment opportunities for geographic expansion.

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Regional Analysis for Maternal Health Market:

North America and Europe currently dominate the maternal health market, supported by advanced medical infrastructure, strong healthcare funding, and high adoption of technology-driven care. However, Asia-Pacific is emerging as the fastest-growing region, buoyed by rising incomes, expanding maternal services, and escalating policy emphasis on maternal and neonatal health. Regions like Latin America and Africa, while presenting clear growth potential due to demographic demand, remain constrained by infrastructural and access limitations.

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