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Global Wi-Fi as a Service Market Poised for Strong Growth, Driven by Public Wi-Fi Expansion and Cost Savings Benefits

08-12-2025 01:05 PM CET | IT, New Media & Software

Press release from: Emergen Research

Wi-Fi as a Service Market

Wi-Fi as a Service Market

The global Wi-Fi as a Service (WaaS) market, valued at USD 3.35 billion in 2020, is projected to grow at a robust CAGR of 20.2% in the coming years, according to a new market analysis. This growth is fueled by expanding public Wi-Fi initiatives, rising adoption in businesses, and increasing demand for cost-effective and secure network solutions.

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Governments worldwide are actively rolling out free public Wi-Fi in parks, transport hubs, and other public spaces to improve connectivity, enhance tourism experiences, and promote digital governance. The push for smart city development is also accelerating Wi-Fi deployment. Public Wi-Fi enables seamless internet access for residents and tourists, improving call quality and ensuring real-time information sharing.

For organizations, managing these networks requires professional support to integrate, monitor, and maintain operations. Businesses are increasingly turning to Wi-Fi as a Service to reduce capital and operational costs. The model helps identify and resolve network issues quickly, minimize downtime, and reduce labor costs associated with troubleshooting. Companies also benefit from features like individual device authentication, enabling secure Bring Your Own Device (BYOD) management without compromising network credentials.

Market Drivers and Restraints

The rising importance of Wi-Fi for both customers and employees has made it a core business requirement rather than an optional feature. Outsourcing network management to professional providers allows businesses to ensure consistent service quality while freeing up internal IT teams for strategic tasks.

However, challenges remain. Concerns over data security and cloud reliability continue to make some businesses cautious about adopting cloud-managed services. Network disruptions caused by cloud failures can impact critical operations, leading some organizations to prefer traditional on-premises networks.

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Segment Insights

By service type, managed services lead the market, as companies look to leverage external expertise for network monitoring, device management, and uptime assurance. Professional services such as consulting, training, and maintenance are also seeing steady demand.

By organization size, large enterprises dominate due to their need to manage complex network infrastructures and maintain high security standards. SMEs are expected to see strong growth as they seek affordable, efficient Wi-Fi solutions to support operations, particularly in hospitality, education, retail, and healthcare.

By location, outdoor deployments are ahead, driven by installations in public venues, sports arenas, and retail spaces. Outdoor access points, designed to withstand harsh weather and support high-density usage, are crucial for smart city projects. Indoor deployments are also growing rapidly, particularly in offices and warehouses, where demand for reliable connectivity is high.

By end-use, education is the largest segment, supported by growing adoption of BYOD policies and the need for improved collaboration tools. The transportation and logistics sector is also expanding its use of Wi-Fi services for real-time tracking, information sharing, and enhancing passenger experiences.

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Some prominent players operating in the Wi-Fi as a service market are:

Extreme Networks Inc.

Cisco Systems, Inc.

Rogers Communications Inc.

Wi-Fi-Soft Solutions Pvt. Ltd.

CommScope Inc.

Viasat Inc.

iPass Inc.

Riverbed Technology, Inc.

Ubiquiti Inc.

Mist Systems, Inc.

Wi-Fi as a Service Market Market Segmentation Analysis

This report offers historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of the market trends in each segment from 2018 to 2028.

For the purpose of this report, Emergen Research has segmented the global Wi-Fi as a service market on the basis of service, organization size, location, end-use, and region:

Service Outlook (Revenue, USD Billion; 2018-2028)

Managed Services

Professional Services

Organization Size Outlook (Revenue, USD Billion; 2018-2028)

SMEs

Large Enterprises

Location Outlook (Revenue, USD Billion; 2018-2028)

Indoor Location

Outdoor Location

End-Use Outlook (Revenue, USD Billion; 2018-2028)

Retail

Healthcare

Education

BFSI

Government

Hospitality

Manufacturing

Transportation & Logistics

Telecom & IT

Others

Regional Outlook (Revenue, USD Billion; 2018-2028)

North America

U.S.

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Spain

BENELUX

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Rest of APAC

Latin America

Brazil

Rest of LATAM

Middle East & Africa

Saudi Arabia

UAE

South Africa

Turkey

Rest of MEA

Outlook

With benefits such as cost savings, scalability, enhanced network security, and improved user experience, Wi-Fi as a Service is becoming a preferred choice for both public and private sectors. The market is set to benefit from continued public Wi-Fi rollouts, the smart city wave, and increasing reliance on cloud-managed services for operational efficiency.

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Contact Us:
Eric Lee
Corporate Sales Specialist
Emergen Research | Web: www.emergenresearch.com
Direct Line: +1 (604) 757-9756
E-mail: sales@emergenresearch.com
Visit for More Insights: https://www.emergenresearch.com/insights

About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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