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Global Apple Cider Vinegar Market to Grow at 5.6% CAGR Driven by Rising Health Awareness and Expanding Applications
Apple Cider Vinegar Market
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Apple cider vinegar is gaining popularity for its potential health benefits, including lowering blood sugar and cholesterol levels, aiding weight loss, controlling blood pressure, soothing skin irritations, removing toxins, and improving skin health. According to Harvard Health research, "apple vinegar weight loss" is among the fastest-growing health-related Google searches, highlighting increasing consumer interest.
Market Drivers
Demand is being boosted by the trend towards natural ingredients in dietary supplements, cosmetics, and personal care products. Manufacturers are exploring innovative flavor additions and product formats to attract health-conscious consumers. The growing popularity of functional beverages and the rise of veganism are also contributing to market growth.
During the COVID-19 pandemic, demand for apple cider vinegar surged, as many believed it could help strengthen immunity. This led to higher sales and stockpiling by manufacturers. Although some production and distribution disruptions occurred, the overall impact was positive for the industry.
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Market Restraints
Long-term or excessive consumption of undiluted apple cider vinegar can cause health issues such as tooth decay, low potassium levels, skin burns, and digestive problems. These health concerns are expected to limit market growth to some extent.
Segment Insights
By Source Type:
The conventional segment held the largest revenue share in 2021, driven by its lower price and wider availability. The organic segment, however, is projected to grow fastest due to the absence of synthetic pesticides in production and perceived higher health benefits.
By Form:
The liquid form dominated the market in 2021, thanks to its common use in cooking, cleaning, and hair care. The tablets segment is expected to see the fastest growth, as more companies introduce apple cider vinegar in convenient pill and capsule formats.
By Sales Channel:
Direct sales led the market in 2021, supported by the growing popularity of e-commerce and personalized nutrition. Social media marketing and the availability of premium supplements online have further boosted direct sales growth.
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Apple Cider Vinegar Market Top Companies and Competitive Landscape
The global apple cider vinegar market is fairly fragmented, with a number of large and medium-sized players accounting for a majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective products.
Some major companies included in the global apple cider vinegar market report are:
Marukan Vinegar (U.S.A) Inc.
The Kraft Heinz Company.
Aspall
PepsiCo
Higher Nature Limited
White House Foods
Old Dutch Mustard Company
Bragg Live Food Products
Barnes Natural
Pompeian
Vitane Pharmaceuticals, Inc.
Apple Cider Vinegar Market Market Segmentation Analysis
For the purpose of this report, Emergen Research has segmented the global apple cider vinegar market based on source type, product type, form, application, sales channel, and region:
Source Type Outlook (Revenue, USD Billion; 2019-2030)
Natural
Conventional
Product Type Outlook (Revenue, USD Billion; 2019-2030)
Filtered
Unfiltered
Form Outlook (Revenue, USD Billion; 2019-2030)
Powder
Liquid
Capsules
Tablets
Application Outlook (Revenue, USD Billion; 2019-2030)
Food & Beverages
Personal Care
Pharmaceuticals
Others
Sales Channel Outlook (Revenue, USD Billion; 2019-2030)
Direct Sales
Indirect Sales
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retailing
Regional Outlook (Revenue, USD Billion; 2019-2030)
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of Middle East & Africa
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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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