Teen Pregnancy Becomes an Unfortunate Drive for Pregnancy Products : Emerging Market Trends, Size, Share and Growth Analysis

The U.S. pregnancy products market is spread over the western, southern, northeastern, and central U.S. The largest regional contributor to the overall market is the Southern United States, accounting for nearly 33.46% to the total market. The growth in this region is characterized by a large percentage of the female population, high fertility rate and the subsequent rise in pregnancies. Unfortunately, growing number of teen pregnancies are also driving the pregnancy products market in this region. Research suggests that the Southern United States pregnancy products market is likely to surge at a rate of 6.8% between 2015 and 2023.

The prominent players operating in the United States pregnancy products market are Mama Mio US Inc., E.T. Browne Drug Co., Inc., Clarins Group, Expanscience Laboratories, Inc., Noodle & Boo, Nine Naturals, LLC, and Novena Maternity. These companies are making humungous investments in developing better products are based on natural substances instead of synthetic derivations. Furthermore, powerful branding and marketing ideas of these players to advertise their products is also be an imperative move towards retaining their positions in the overall market.

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Advertisements Play Crucial Role in Defining Success of Overall Market

The indelible impact of advertisements through newspapers, television, magazines, and other forms of media are also likely to create a fertile space for the U.S. pregnancy products market. Analysts anticipate that the stretch mark minimizer will be the popularly sold product in the overall market due to its long-term necessity during the course of pregnancy, affordable pricing, and non-invasive usage. The easy availability of stretch mark minimizers through various distribution channels is also likely to boost the sale of these products.

The safety of pregnancy products has always been a big restraint for this market. For instance, several topical solutions contain retinoids, which is known to cause birth defects if administered orally. However, how much of it is actually absorbed by the skin and what is its exact impact still remain under study.

Several players in this market are trying to develop products that have natural extracts as opposed to synthetic chemicals to mitigate the risk of health problems these products can lead to.

The U.S. pregnancy products market was valued at US$266.6 mn in 2014. However, analysts are projecting that the opportunity of this market will value US$439.2 mn by the end of 2023. To reach this valuation, the market is anticipated to sprint at a pace of 5.7% CAGR between 2015 and 2023. As of 2014, the stretch mark minimizer held a formidable share of 50% in the overall market and is expected to retain this dominance in the coming years as well. The other product segments are anticipated to surge at a CAGR of 6.3% during the forecast period.

The information presented in this review is based on the findings of a report by Transparency Market Research titled “Pregnancy Products Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023.”

The pregnancy products market in the U. S. has been segmented as follows:

U.S. Pregnancy Products Market, by Product

Stretch Mark Minimizer

Body Restructuring Gel

Toning/Firming Lotion

Itching Prevention Cream

Nipple Protection Cream

Breast Cream

Stressed Leg Product

Others

U.S. Pregnancy Products Market, by Region

Western United States

Southern United States

Northeastern United States

Central United States

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