Automotive Emergency Braking System Market Outlook 2025 to 2035 Growth Insights with Continental AG, Delphi Automotive LLP, Robert Bosch GmbH, Geely Automobile Holdings Limited, FAW Group Corporation, and Changan Automobile Co., Ltd

The global automotive emergency braking system market is poised for a decade of significant expansion, with a new forecast projecting its value to nearly double from USD 36.86 billion in 2025 to USD 75.99 billion by 2035. This growth, representing a strong compound annual growth rate (CAGR) of 7.5%, is being fueled by an unprecedented combination of global regulatory mandates, technological advancements, and a growing public focus on vehicle safety.

A key driver of this market surge is the widespread adoption of Advanced Driver Assistance Systems (ADAS). In a landmark move, the U.S. National Highway Traffic Safety Administration (NHTSA) finalized a rule in April 2024 mandating AEB systems on all new passenger vehicles and light trucks by 2029. This new standard requires systems to be effective at speeds up to 62 mph and capable of detecting pedestrians both day and night, a clear signal of the industry's direction toward comprehensive crash prevention. Similar regulatory pushes from Euro NCAP and other global bodies are creating a powerful incentive for automakers to integrate these technologies as standard.

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Fusion-Based and Forward Braking Systems Lead the Way
The market is seeing a major shift towards fusion-based systems, which are projected to hold a 36% market share in 2025 and grow at a CAGR of 7.9% through 2035. These systems combine data from multiple sensors-including radar, cameras, and LiDAR-to enhance detection accuracy, minimize false positives, and improve decision-making in complex driving scenarios. The integration of these multi-sensor platforms is crucial for enabling Level 2 and Level 2+ ADAS capabilities and is being prioritized in key markets such as Japan, Germany, and the USA.

As the primary application, forward emergency braking accounted for 58% of the market in 2025. This core ADAS feature is being rapidly adopted across all vehicle categories, from compact cars to premium SUVs, to comply with safety mandates and mitigate the risk of frontal collisions. The refinement of these systems, including dynamic braking pressure adjustment and adaptive responsiveness, is making them one of the most effective tools for accident reduction.

Competitive Landscape and Strategic Outlook

The AEB market is highly competitive, with a focus on technological innovation and strategic partnerships between OEMs and Tier 1 suppliers. Leading players such as Continental AG, Bosch GmbH, and ZF Friedrichshafen AG are investing heavily in research and development to create advanced braking solutions. The push for autonomous vehicles and the declining cost of sensors are creating a fertile ground for these companies to expand their offerings across a wider range of vehicle types, including commercial fleets.

Despite the positive outlook, challenges remain, including the high cost of implementing sophisticated sensor technologies and the technical complexities of integrating them into different vehicle architectures. However, these challenges are also creating opportunities. The regulatory push is compelling manufacturers to find more cost-effective and scalable solutions, and the increasing adoption in commercial vehicles and heavy-duty trucks is opening up new avenues for growth as fleet operators seek to improve safety and reduce accident-related costs.

Company Profile

• Changan Automobile Co., Ltd.
• FAW Group Corporation
• Geely Automobile Holdings Limited
• Robert Bosch GmbH
• Delphi Automotive LLP
• Continental AG
• ZF Friedrichshafen AG
• Hyundai Mobis
• Aisin Seiki Co. Ltd
• Hitachi Automotive System Ltd

Automotive Emergency Braking System Market Analysis by Top Investment Segments

By Vehicle Type:
• Passenger Vehicle
• Commercial Vehicle

By Key Technology:
• Camera
• Fusion
• LiDAR
• Radar

By Operating Speed:
• High Speed-Inter Urban AEB Systems
• Low Speed-City AEB Systems
• Pedestrian-VRU (Vulnerable Road Users) AEB Systems

By Application:
• Forward Emergency Braking
• Reverse Emergency Braking
• Multi-directional Braking

By Level of Automation Driving:
• Autonomous Passenger Car
• Semi-Autonomous Passenger Car

By Component:
• Actuators
• Audible Buzzers
• Controllers
• Sensors
• Visual Indicators

By Region:
• North America
• Latin America
• East Asia
• South Asia & Pacific
• Eastern Europe
• Western Europe
• Middle East & Africa

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