Arsany Attia and the Rise of CIC: Quiet Power, Global Reach, and the Business of Brand Control

DUBAI - August 5, 2025 - In a branding industry often defined by noise, visibility, and constant reinvention, Arsany Attia has quietly built a global empire by doing the opposite.

As the Founder, CEO, and Managing Partner of Consulting Inn Co. (CIC), Attia has shaped the company into a privately held, multinational branding and identity firm operating across Dubai, New York City, and London. The firm, which insiders estimate to be valued at approximately $150 million, is known for its discretion, corporate discipline, and tightly controlled client relationships.

CIC's origins trace back to Egypt, where it began as a boutique consultancy before restructuring and relocating its headquarters to Dubai. The Egyptian office was formally closed in the early stages of this transition. Today, CIC operates with a defined corporate structure, housing internal teams focused on brand positioning strategy, capital identity, and long-term equity development. Though the firm avoids mainstream attention, its influence can be found across a spectrum of industries-from luxury and finance to emerging tech and private capital.

Within the branding space, CIC has become one of the most respected firms in New York's private consulting scene, particularly in the niche of executive identity and brand repositioning. The firm's client base remains largely undisclosed, but it is understood to include high-growth ventures, legacy business families, and privately funded startups seeking long-range strategy over short-term campaigns.

At the center of this growing orbit is Arsany Attia, whose personal advisory work has made him a recognizable figure within upper-tier business circles. Based in Manhattan, Attia is regarded as one of the highest-compensated individual branding consultants in the United States, known for taking on a limited number of high-stakes clients at any given time. His engagements often extend beyond traditional consultancy-structuring long-term partnerships that link brand equity directly to strategic business development.

Alongside CIC, Attia is also a co-founder and active partner in Guilloche, a luxury boutique brand that operates at the intersection of fine jewelry, artistry, and private commerce. With manufacturing roots in Egypt and operational reach extending to Jeddah, Dubai, New York, Tirana, and Paris, Guilloche has scaled without sacrificing the exclusivity that defines its identity. The brand is known for its low-visibility, high-value approach, cultivating relationships with stylists, collectors, and cultural institutions behind closed doors.

"He's built an operation that moves more like private equity than marketing," said one international branding analyst familiar with both ventures. "There's strategy in everything-from the markets they enter to the silence they maintain."

Both CIC and Guilloche remain privately held, unaffiliated with any public parent companies, and operate with a long-term outlook rarely seen in the branding sector. With controlled expansion, selective visibility, and an operational playbook rooted in precision, Attia's companies have sidestepped the startup churn that defines much of the modern agency landscape.

Now, with 2025 in full view, and with both firms extending their reach in the Gulf, Europe, and North America, Arsany Attia's role as an architect of long-term brand value appears to be entering its most impactful phase yet-calculated, quiet, and remarkably unbothered by trends.

This feature was prepared by independent contributors and reflects a compilation of public observations, market commentary, and off-record input from individuals familiar with the companies referenced. All valuations and professional roles cited are estimations and do not constitute formal declarations or corporate disclosures.

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Company Name: Consulting inn Co.
Contact Person: Arsany Attia
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Website: https://consulting-inn.com/

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