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MICE Market Forecasted to Reach USD 1,347.16 Billion by 2030, Driven by Rise in Corporate Events and Hybrid Meeting Formats

07-31-2025 02:04 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Mordor Intelligence

MICE Market Size & Trends | Mordor Intelligence

MICE Market Size & Trends | Mordor Intelligence

Mordor Intelligence has published a new report on the "MICE Market" offering a comprehensive analysis of trends, growth drivers, and future projections

Introduction: Rebounding Global Travel and Business Engagements Fueling MICE Industry Growth

The Meetings, Incentives, Conferences, and Exhibitions (MICE) market is undergoing a strong revival, reflecting the resurgence of corporate travel, brand engagement initiatives, and hybrid event formats worldwide. Valued at USD 924.53 billion in 2025, the market is forecasted to reach USD 1,347.16 billion by 2030, expanding at a compound annual growth rate (CAGR) of 7.82% during the forecast period.

Global businesses are reinstating face-to-face engagements alongside virtual components, reshaping the demand for MICE services. While digital interaction continues to play a significant role, companies are increasingly investing in physical events to strengthen customer loyalty, employee recognition, and international networking. Simultaneously, government incentives to promote tourism, rising global investments in convention infrastructure, and advancements in event planning logistics are further contributing to the market's upward momentum.

Report Overview: https://www.mordorintelligence.com/industry-reports/mice-market?utm_source=openpr

Key Trends: Return to In-Person Gatherings and Demand for Tech-Integrated Experiences

Several trends are reshaping the structure and delivery of MICE offerings across regions:

Hybrid and Phygital Events Gaining Prominence
As companies seek to balance cost efficiency with global reach, hybrid event formats that blend in-person and virtual experiences have become a standard. This allows organizations to accommodate wider audiences, ensure flexibility, and adapt to changing travel restrictions.

Sustainability and ESG-Focused Events
Environmentally conscious planning is taking center stage. From carbon-neutral venues to zero-waste catering, businesses and governments are prioritizing sustainable practices. Organizers are increasingly opting for digital ticketing, virtual swag, and local suppliers to minimize environmental impact.

Strong Recovery in Corporate Meetings and Incentives Travel
With employee engagement and client relations becoming strategic priorities post-pandemic, corporations are turning to MICE services to organize off-site meetings, training retreats, and recognition trips. These activities are being designed to foster connection and productivity in an increasingly distributed workforce.

Rise in Industry-Specific Conferences and Knowledge-Sharing Platforms
Healthcare, IT, finance, and life sciences sectors are driving the demand for specialized knowledge-sharing events, where niche expertise, regulatory updates, and product innovations can be showcased to targeted audiences.

Growth of Regional and Tier-2 MICE Destinations
Beyond global cities like Paris, Singapore, and Las Vegas, Tier-2 cities with emerging infrastructure and cost advantages are attracting attention. Governments are investing in regional tourism promotion strategies to position new hubs on the global MICE map.

Digital Engagement and Event Technology Investments
From interactive apps and real-time feedback tools to AI-based matchmaking for networking, the adoption of smart event technologies is improving attendee experience. Event organizers are also leveraging data analytics to evaluate success metrics and improve future planning.

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/mice-market?utm_source=openpr

Market Segmentation: Broadening Scope Across Event Types, Services, and Sectors

The MICE market is diverse, reflecting a wide variety of event formats, service categories, and end-user industries. The segmentation structure includes:

By Event Type:

Meetings: Corporate gatherings, board meetings, and strategic sessions form a core revenue segment.

Incentives: Performance-based travel rewards for employees or channel partners.

Conferences: Academic, medical, and professional conferences focused on knowledge exchange.

Exhibitions: Large-scale trade shows and expos across industries for branding and lead generation.

By Service Type:

Event Planning and Management: Includes scheduling, logistics, registration, and coordination.

Venue Sourcing and Management: Selection and management of conference centers, hotels, or hybrid platforms.

Onsite Management: Setup, audiovisual, hospitality, and crowd control during the event.

Transportation and Accommodation: Travel arrangements, group bookings, and concierge support.

By Organizer Type:

Corporate: Internal departments or external planners organizing business-led events.

Government and Public Sector: Programs aimed at promoting regional investment or tourism.

Non-Governmental and Associations: Advocacy, professional networking, and cause-based events.

Others: Including educational institutions, cultural groups, and independent producers.

By End-User Industry:

IT and Telecom: Tech summits, product launches, developer meetups.

Healthcare and Life Sciences: Scientific congresses, medical symposiums, pharma product briefings.

Banking and Financial Services: Investor forums, regulatory seminars, economic conferences.

Retail and Consumer Goods: Brand activations, product demos, franchise meetings.

Others: Education, logistics, energy, media, and entertainment segments.

By Geography:
The market is geographically segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Each region exhibits unique trends in travel preference, infrastructure investment, and government support for business tourism.

Explore Our Full Library of Hospitality and Tourism Research Industry Reports: https://www.mordorintelligence.com/market-analysis/hospitality-and-tourism?utm_source=openpr

Key Players: Global Organizers Leading Industry Growth and Innovation

The MICE industry is moderately consolidated, with several multinational players holding substantial influence through global reach, robust event portfolios, and longstanding relationships with corporations and governments.

CWT Meetings & Events:
A global leader offering strategic meetings management, incentive travel solutions, and virtual event platforms. The company serves clients across multiple industries and specializes in optimizing travel costs and engagement outcomes.

BCD Meetings & Events:
Operating in more than 100 countries, BCD provides corporate event planning, incentive program design, and event technology integration. Its customer base includes Fortune 500 companies and institutional clients.

Maritz Global Events:
Known for its employee engagement programs, Maritz delivers end-to-end planning for both large-scale conventions and exclusive incentive travel. The company emphasizes participant experience design and data-driven planning.

Reed Exhibitions (RX):
A global powerhouse in exhibitions and trade shows, RX manages over 400 events annually across sectors like construction, energy, and consumer electronics. The company brings strong capabilities in venue management and international marketing.

GL Events SA:
Headquartered in France, GL Events operates across the full MICE value chain-from event production to venue management. It has a strong presence in Europe, Latin America, and Asia, servicing public and private clients alike.

These companies continue to evolve their offerings by integrating hybrid capabilities, sustainability frameworks, and localized services. They also invest in proprietary platforms and digital infrastructure to remain competitive in an increasingly tech-reliant environment.

Conclusion: Demand for High-Impact Events Driving MICE Market Forward

The MICE market is experiencing renewed momentum, anchored by the return of corporate travel, growing demand for hybrid experiences, and expanding investments in event infrastructure. Organizations across sectors are recognizing the strategic value of in-person and virtual engagements in achieving business objectives, strengthening networks, and driving growth.

While digital tools continue to streamline processes, the human connection facilitated by MICE activities remains vital in a fragmented global business environment. The market outlook remains positive, backed by strong corporate demand, increasing government support, and a dynamic ecosystem of service providers delivering tailored, end-to-end event solutions.

For complete market analysis, visit the Mordor Intelligence page: https://www.mordorintelligence.com/industry-reports/mice-market?utm_source=openpr

Industry Related Reports

Asia Pacific MICE Tourism Market: Asia-Pacific MICE Tourism Market is Segmented by Event Type (Meeting, Incentive, and More), by Industry Vertical (IT and Telecom, Healthcare, and More), by Venue Type (Convention Centres, Cruise & Alternative Venues, and More), by Service Type (Accomodation, Transportation and More), by Organization Size (Large Enterprises and Small and Medium Enterprises) by Geography.

Get more insights: https://www.mordorintelligence.com/industry-reports/asia--pacific-mice-tourism-market?utm_source=openpr

UAE MICE Tourism Market: The UAE MICE Tourism is Segmented by Event Type (Meeting, Incentive, Conventions, Exhibitions and Trade Fairs), by Industry Vertical (ICT and Electronics, Healthcare and Life-Sciences, and More), by Venue Type (Convention and Exhibition Centres, Luxury Hotels and Resorts and More), by Emirate (Dubai, Abu Dhabi an d More).

Get more insights: https://www.mordorintelligence.com/industry-reports/uae-mice-tourism-market?utm_source=openpr

Vietnam Mice Market: The Vietnamese MICE Industry Report is Segmented by Event Type (Meetings, Incentives, Incentives, Conventions, and Exhibitions) and Sector (Healthcare, Tourism, Technology, and Other Sectors (Finance).

Get more insights: https://www.mordorintelligence.com/industry-reports/vietnam-mice-industry?utm_source=openpr

India MICE Tourism Market: India MICE Tourism Market is segmented by Events Meetings, Inventive, Conventions, and Exhibitions).

Get more insights: https://www.mordorintelligence.com/industry-reports/india-mice-tourism-market?utm_source=openpr

For any inquiries or to access the full report, please contact:

media@mordorintelligence.com
https://www.mordorintelligence.com/
Mordor Intelligence, 11th Floor, Rajapushpa Summit, Nanakramguda Rd, Financial District, Gachibowli, Hyderabad, Telangana - 500032, India

About Mordor Intelligence:

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.

With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

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