Press release
Future of the Sentiment Analytics Systems Market: Trends, Innovations, and Key Forecasts Through 2034
Sentiment Analytics Systems Market Size
Sentiment Analytics Systems Market Size Growth Forecast: What to Expect by 2025?
The market size of sentiment analytics systems has seen a remarkable growth surge in the past few years. The market, which was worth $3.26 billion in 2024, is projected to reach a value of $4.29 billion in 2025, registering a compound annual growth rate of 31.8%. The significant growth observed in the historical period can be linked to their elevated use in healthcare for analyzing patient feedback, their uptake by government agencies for monitoring citizen sentiment, advancements in developing sentiment analysis platforms tailored for business solutions, the expansion of sentiment analysis tools for sentiment-aware advertising, and their continued use by governing authorities for keeping a pulse on public sentiment.
How Will the Sentiment Analytics Systems Market Size Evolve and Grow by 2029?
Expectations are high for a remarkable surge in market size for sentiment analytics systems in the following years, potentially reaching $12.78 billion by 2029 with a CAGR of 31.4%. This projected growth in the forecast period can be linked to the rise in the requirement for immediate sentiment analysis, increasing utilization in social media monitoring, advancements in natural language processing (NLP), and its application in political campaigns for monitoring voter sentiments. Prominent trends for this duration include incorporating into customer relationship management (CRM) systems, technological progressions, development in sentiment analysis APIs, augmentation in sentiment analysis for employee feedback, and incorporation of sentiment evaluation tools in the financial sector.
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What Drivers Are Propelling the Growth of Sentiment Analytics Systems Market Forward?
The increasing use of social media monitoring is predicted to fuel the sentiment analytics systems markets expansion in the future. These systems track, analyze, and react to discussions and mentions of a brand, product, or subject across a variety of social media platforms. Its growing adoption stems from its capacity to deliver immediate insights into customer behavior, market trends, and brand sentiment, allowing businesses to make informed decisions and enhance their digital presence. Sentiment analytics systems empower companies to effectively analyze and utilize public sentiment, thereby enhancing their social media monitoring tactics. For example, in February 2024, Backlinko, a globally recognized SEO specialist based in the US, reported that Facebook's daily active user growth rate had risen by 5.1% YoY from 4.4% in 2022. As a result, the use of social media monitoring is contributing to the expansion of the sentiment analytics systems market.
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Which Emerging Trends Are Transforming the Sentiment Analytics Systems Market in 2025?
Key players in the sentiment analytics systems marketplace are concentrating on integrating technology advancements, such as AI-driven sentiment analysis, to enhance enterprise user experience and optimization. A tool that uses AI for sentiment analysis is an application or service that applies AI methods, especially natural language processing (NLP), to examine text data and identify the sentiment or emotional tone portrayed in the text. For example, in July 2022, the American leading global platform, Userlytics Corporation, incorporated sentiment analysis powered by Amazon into their services. The AI-driven sentiment analytics provided by Amazon has been incorporated into a worldwide UX research platform, helping clients to obtain qualitative insights about user experience. The platform's UX design consultancy service aids in identifying design issues and formulating custom solutions, integrating UX principles in IoT, machine learning, and AI scenarios.
What Are the Key Segments in the Sentiment Analytics Systems Market?
The sentiment analytics systems market covered in this report is segmented -
1) By Type: Cloud-Based, On-Premise
2) By Deployment Model: Private, Public, Hybrid
3) By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises
4) By Application: Banking, Financial Services, And Insurance (BFSI), Healthcare And Life Sciences, Education, Media And Entertainment, Retail, Government, Transportation And Logistics, Other Applications
Subsegments:
1) By Cloud-Based: SaaS (Software As A Service) Solutions, Cloud-Hosted Analytics Platforms, AI-Powered Cloud Solutions
2) By On-Premise: On-Premise Software Solutions, Customizable In-House Sentiment Analytics Systems
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Who Are the Key Players Shaping the Sentiment Analytics Systems Market's Competitive Landscape?
Major companies operating in the sentiment analytics systems market report are Amazon Web Services Inc.; Google LLC; Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; Salesforce Inc; Adobe Inc.; Twilio Inc.; Splunk Inc.; SAS Institute Inc.; SAP SE; NICE Ltd.; Qualtrics; Nuance Communications Inc.; Medallia Inc.; Verint Systems Inc.; Sprinklr Inc.; Cision Ltd.; Zoho Corporation Pvt. Ltd.; Sprout Social Inc.; Emplifi Inc.; Quid; Meltwater; Lexalytics Inc.; MonkeyLearn Inc.
What Geographic Markets Are Powering Growth in the Sentiment Analytics Systems Market?
North America was the largest region in the sentiment analytics systems market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sentiment analytics systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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