Press release
The Influence Of Wellness Tourism Driving Growth In The Sauna And Spa Market: Core Growth Enabler in the Sauna And Spa Market, 2025
Sauna And Spa Market
What Will the Sauna And Spa Industry Market Size Be by 2025?
The market size for saunas and spas has experienced considerable growth in the past years. Its projected growth estimates it to rise from $3.97 billion in 2024 to $4.22 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.2%. This growth during the historic period can be ascribed to factors like cultural heritage, urbanization and stress, the increase in disposable income, wellness tourism, and medical advantages.
What's the Long-Term Growth Forecast for the Sauna And Spa Market Size Through 2029?
The size of the sauna and spa market is anticipated to experience robust expansion in the ensuing years, with a projected valuation of $5.29 billion by 2029, and a compound annual growth rate (CAGR) of 5.8%. This anticipated growth within the forecast period can be credited to factors like increasing health awareness, implementation of corporate wellness initiatives, sustainable and environmentally conscious practices and a growing inclination towards a wellness lifestyle. The key trends expected to be observed during this forecast period consist of advancements in technology, incorporation of sauna and spa services in accommodations like hotels and resorts, the use of sauna therapies for health preservation, and custom-made spa treatments.
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What Are the Key Growth Drivers Fueling the Sauna And Spa Market Expansion?
The escalating interest in wellness tourism is anticipated to fuel the advancement of the sauna and spa market. Wellness tourism focuses on travel encounters that foster comprehensive health, including pursuits like spa therapies, yoga getaways, and nutritious meal choices. The escalating trend of wellness tourism originates from the increasing appeal for comprehensive health experiences, stress alleviation, and personal revitalization. As tourists look for relaxation and restoration, the demand for sauna and spa offerings increases, encouraging growth and ingenuity in the sector. For instance, the Global Wellness Institute, a nonprofit organization based in the US, reported in January 2024 that the worldwide wellness industry was worth $5.6 trillion in 2022 and is projected to grow at an annual rate of 8.6%, amounting to over $8.5 trillion by 2027. The wellness tourism division in North America achieved $266.8 billion in 2022. Consequently, the surge in wellness tourism is driving the development of the sauna and spa market.
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What Are the Key Trends Driving Sauna And Spa Market Growth?
Leading companies within the sauna and spa market are striving to stay competitive by launching innovative solutions like sauna products designed for contrast heat therapy. Contrast heat therapy saunas apply combinations of hot and cold treatments, working to improve blood circulation, lessen inflammation, and boost healing, while offering a comprehensive wellness experience for both mind and body. To illustrate, Plunge, an American cold plunge company, introduced the Plunge Sauna to their product lineup in May 2023. This revolutionary product is purposed for heat therapy, making it an excellent fit for contemporary homes, fitness centers, or spas. The Plunge Sauna enhances the acclaimed cold plunge from Plunge, providing contrast therapy known to improve blood circulation, reduce inflammation, and promote fast healing by alternating hot and cold treatments.
How Is the Sauna And Spa Market Segmented?
The sauna and spa market covered in this report is segmented -
1) By Type: Entertainment, Medical
2) By Application: Hotel And Hospitality, Gym Or Fitness And Spas, Household, Other Applications
3) By End User: Male, Female
Subsegments:
1) By Entertainment: Luxury Spas, Wellness Centers, Day Spas, Resort Spas, Hotel Spas, Thermal Spas
2) By Medical: Physiotherapy Spas, Rehabilitation Spas, Detoxification Spas, Medical Treatment Spas, Pain Management Spas, Stress Relief And Relaxation Spas
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Which Companies Are Leading the Charge in Sauna And Spa Market Innovation?
Major companies operating in the sauna and spa market are Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, Scandia Manufacturing Ltd., Sunlighten Inc., Health Mate Sauna Corporation, TyloHelo Group AB, EOS Saunatechnik GmbH, Narvi Oy, Sauna360 Group Oy, Almost Heaven Saunas LLC, Effegibi Srl, BTL Industries Ltd., Inca UK Ltd., Superior Sauna & Steam, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Crystal Leisure Swimming Pools Ltd., Aqualine Saunas, Physiotherm GmbH, SAWO Inc.
Which Regions Are Leading the Global Sauna And Spa Market in Revenue?
North America was the largest region in the sauna and spa market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna and spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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