2025-2034 Playout Automation Market Outlook: Key Drivers, Emerging Challenges, and Strategic Insights

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What Will the Playout Automation Industry Market Size Be by 2025?
In recent times, the playout automation market has seen a swift expansion. Estimates project growth from $1.28 billion in 2024 to $1.53 billion in 2025, boasting a compound annual growth rate (CAGR) of 19.5%. Expansion factors during the historical period are due to the emergence of over-the-top (OTT) services, regulatory obligation requirements, the introduction of 24/7 broadcasting, growth in multichannel broadcasting, and the demand for cost-effective solutions.

What's the Long-Term Growth Forecast for the Playout Automation Market Size Through 2029?
The market size of playout automation is anticipated to witness a sharp increase in the coming years, growing to a valuation of $3.09 billion in 2029, with a compound annual growth rate (CAGR) of 19.1%. The projected growth during this period can be linked to the growing need for broadcast content, shift towards IP-based processes, the rising trend of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of services based on cloud playout, and the need for distributing content across multiple platforms. Key trends expected within this forecast period include sophisticated graphics and branding, the combination of artificial intelligence and machine learning, tools for compliance and monitoring, as well as security and protection of content.

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What Are the Key Growth Drivers Fueling the Playout Automation Market Expansion?
The growth of the playout automation market is anticipated to be fueled by the escalating expansion of the broadcasting industry. The latter comprises the crafting, dispersion, and conveyance of audiovisual content, which includes television and radio shows, to vast audiences employing diverse platforms and technologies. This industry's upward trajectory is attributed to the growing demand for assorted content consumption options and the surge of digital platforms. Playout automation enhances broadcasting procedures by effectively planning and controlling the playout of audiovisual content over various channels, improving workflow proficiency, and ensuring uninterrupted on-air functioning. For example, the Canadian Radio-television and Telecommunications Commission (CRTC), a Canada-based governmental organization, reported a 1.2% rise in broadcasting revenues from 2021 to 2022. Revenues from the Digital Media Broadcasting Unit (DMBU) escalated to $5.46 billion in 2022, indicating about an 11.2% growth from $4.91 billion in 2021. Similarly, discretionary TV revenue ascended to $4.09 billion in 2022, indicating roughly a 3.3% rise from $3.96 billion in 2021. As such, the burgeoning broadcasting industry is propelling the playout automation market's expansion.

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What Are the Key Trends Driving Playout Automation Market Growth?
Leading corporations within the playout automation market are enhancing their focus on the creation of innovative technological offerings like cloud playout solutions, in a quest to establish a competitive market advantage. These solutions, which are software-based, offer media organizations and broadcasters the capacity to oversee playout automation and effectively manage audiovisual content in the cloud environment. Take for example, Brightcove, a prominent software firm based in the U.S. In March 2024, the company unveiled Cloud Playout 2.0, an evolutionary playout automation service that facilitates organizations in designing linear channel experiences. The latest version makes the management of linear channels easier while providing a hub for their creation, distribution, and monetization. It gives these organizations the ability to schedule and deliver channels to their own websites and applications, along with FAST platforms, diversify their revenue generation strategies, connect with their audiences, and efficiently handle ad pod location and duration to optimize profit. This cutting-edge solution simplifies workflows, empowering users to effortlessly manage content, plan programming, and distribute channels effectively on a unified platform.

How Is the Playout Automation Market Segmented?
The playout automation market covered in this report is segmented -

1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters

Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software

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Which Companies Are Leading the Charge in Playout Automation Market Innovation?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast

Which Regions Are Leading the Global Playout Automation Market in Revenue?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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