Impact Of Consumer Health And Wellness Trends On The Oryzanol Market: Powering Innovation and Expansion in the Oryzanol Market by 2025

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What Is the Expected CAGR for the Oryzanol Market Through 2025?
In recent years, the oryzanol market has experienced swift expansion. Projected to expand from a size of $2.89 billion in 2024 to $3.23 billion in 2025, it represents an impressive compound annual growth rate (CAGR) of 11.9%. The preceding growth can be credited to a surge in health awareness sparking sales of oryzanol supplements, amplified per capita income encouraging market growth, burgeoning demand for oryzanol in the food and beverage industry, the evolution of the sports supplements sector, and the escalating demand for natural antioxidants.

What's the Projected Size of the Global Oryzanol Market by 2029?
Over the upcoming years, the oryzanol market is predicted to experience swift expansion, reaching $5.04 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 11.8%. This expected growth during the forecast period is due to several key factors such as the growing incidence of hyperlipidemia, a rise in conditions that contribute to market growth, an increased use of oryzanol supplements, a rising demand for natural ingredients in the cosmetics industry, and a growth in the number of people adopting plant-based diets. Important trends predicted for this period include advancements in extraction technology, sustainability considerations, health and wellness trends, market consolidation, and novel formulation developments in products.

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Top Growth Drivers in the Oryzanol Industry: What's Accelerating the Market?
The growth of the oryzanol market is predicted to be stimulated by an upswing in consumer attention towards health and wellness. This focus implies an augmented emphasis by people on ameliorating and maintaining their physical, emotional, and mental health. This increased emphasis arises from heightened knowledge of the correlation between mental and physical well-being, which impels individuals to prioritize comprehensive wellness through conscious lifestyle decisions like dietary preferences, practices of mindfulness, and techniques for stress management. Oryzanol further aids in facilitating health and wellness among consumers by working as a natural antioxidant, curbing inflammation, and facilitating a decrease in cholesterol levels. For example, the Global Wellness Institute, a non-profit organization based in the US, stated that the wellness economy expanded to $5.6 trillion in 2022, reflecting a 27% increase since the pandemic, and is projected to swell to $8.5 trillion by 2027 at an annual growth rate of 8.6%. In 2022, North Americans demonstrated a higher than average per capita expenditure on wellness amounting to $5,108, which distinctly overshadowed the $1,596 spent in Europe. Therefore, the burgeoning consumer emphasis on health and wellness is propelling the oryzanol market's expansion. The escalating incidence of cardiovascular disease is anticipated to further catapult the growth of the oryzanol market. Cardiovascular disease, which encompasses assorted disorders of the heart and blood vessels, is on the rise due to various factors, such as increasing obesity rates, smoking, poor diet, etc. Oryzanol contributes to diminishing cardiovascular disease risks by diminishing LDL (low-density lipoprotein) cholesterol levels, abating inflammation and oxidative stress in arteries, and enhancing blood flow and circulation. As an example, in October 2024, the Centers for Disease Control and Prevention, a government agency based in the US, reported that heart disease claimed 702,880 lives in 2022, with one person succumbing to cardiovascular disease every 33 seconds. Estimates indicate that by 2030, the global count of deaths caused by cardiovascular diseases could rise beyond 23 million. Therefore, the increased incidence of cardiovascular diseases is fuelling the growth of the oryzanol market.

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What Trends Will Shape the Oryzanol Market Through 2029 and Beyond?
Leaders in the gamma oryzanol marketplace are devoting their efforts towards product novelty, including improved formulas, diversity of bioactive compounds, and various distribution methods in order to amplify the compound's nutritional perks, thereby promoting wellness and health trends among consumers. An assortment of potent, bioactive compounds, including gamma oryzanol, nano curcumin, and aged garlic extract, are being utilized to achieve a beneficial blend aimed at efficient cholesterol control and heart health improvement, particularly among the young demographic grappling with escalating cardiovascular concerns. For instance, in March 2024, the non-profit US-based public health system, Lee Health, introduced Lyphosterol - a soft gel capsule formulated to boost cardiovascular wellbeing by employing a mixture of bioactive compounds such as gamma oryzanol and aged garlic extract. The primary function of the product is to regulate both cholesterol and triglyceride levels, while simultaneously stabilizing heart rhythm and shielding against damage from free radicals.

What Are the Main Segments in the Oryzanol Market?
The oryzanol market covered in this report is segmented -

1) By Product Type: Pharmaceutical Grade, Food Grade
2) By Source: Rice Bran Oil, Wheat Bran, Fruits And Vegetables
3) By End-Use: Pharmaceuticals, Cosmetics, Nutraceuticals, Sports Supplement, Animal Feed

Subsegments:
1) By Pharmaceutical Grade: Supplements, Skin Care Products, Therapeutic Applications
2) By Food Grade: Functional Foods, Fortified Beverages, Nutritional Bars

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Which Top Companies are Driving Growth in the Oryzanol Market?
Major companies operating in the oryzanol market are Merck KGaA, Fujifilm Group, Huadong Medicine Co. Ltd., Jiangsu Hengrui Pharmaceuticals, Swanson Health Products, Oryza Oil and Fat Chemical Co., ChromaDex Inc., Sunrise New Energy, Organic Herb Inc., Shanghai Freemen LLC, Sure Chemicals Co. Ltd., Nutra Green Biotechnology, Tokyo Chemical Industry, NutriScience Innovations LLC, Kingherbs Limited, Ricela Health Foods Ltd., Kangcare Bioindustry Co., Honson Pharmatech Group, Okayasu Rubber Co. Ltd., Puyer Group, Source Natural Foods & Herbal Supplements Limited, Wuxi Accobio Biotech Inc., Grupo Lala S.A.B, Henry Lamotte Oils, Shaanxi Pioneer Biotech Co. Ltd., Fengchen Group Co. Ltd., TSUNO Rice Fine Chemicals Co. Ltd., Xi'an Gaoyuan Bio-Chem Co. Ltd., Zheijang Delekang Food Co.

Which Regions Will Dominate the Oryzanol Market Through 2029?
North America was the largest region in the oryzanol market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oryzanol market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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