Barley Market Valued at US$29.8 Bn in 2024, Driven by Rising Demand in Food & Beverage

✅ Global Barley Market: Industry Outlook, Trends, and Forecast (2024-2031)

The global barley market is set to witness substantial growth, with market valuation expected to increase from US$29.8 Bn in 2024 to US$43.1 Bn by 2031, registering a CAGR of 5.4% during the forecast period. This positive outlook is largely driven by the increasing demand for barley-based beverages, animal feed, and its emerging applications in health foods. Barley, a nutrient-rich cereal grain, plays a critical role in various sectors including food processing, brewing, and livestock nutrition, positioning it as a crucial commodity in global agriculture.

The market is significantly driven by growing awareness about the health benefits of barley, increased production of beer, and rising use in animal feed. The food and beverage segment leads the market, fueled by the rising consumption of malted beverages globally. Regionally, Europe dominates the global barley market, driven by its robust brewing industry, traditional dietary habits, and substantial barley cultivation in countries like France, Germany, and the UK.

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✅ Key Highlights from the Report

➤ The global barley market is projected to reach US$43.1 Bn by 2031.
➤ CAGR during the forecast period (2024-2031) is estimated at 5.4%.
➤ Food and beverage industry remains the dominant end-user segment.
➤ Europe continues to lead the market owing to high barley consumption.
➤ Increasing demand for malt and craft beers boosts market growth.
➤ Health-conscious consumers are driving demand for whole grain barley.

✅ Frequently Asked Question

What are the health benefits of consuming barley?

Barley offers a range of health benefits, making it a popular choice among health-conscious consumers. It is a rich source of dietary fiber, particularly beta-glucan, which has been scientifically linked to lowering cholesterol levels and improving heart health. Its low glycemic index makes it beneficial for individuals managing diabetes, as it helps regulate blood sugar levels. Additionally, barley supports digestive health, promotes satiety (thus aiding in weight management), and is also packed with vitamins, minerals, and antioxidants. It can be consumed in various forms including hulled barley, barley flour, or barley water, making it highly versatile for modern diets. As plant-based nutrition gains momentum, barley stands out as a valuable grain with both functional and nutritional benefits.

✅ Market Segmentation Analysis

Barley is segmented by product types such as hulled barley, pearl barley, barley flour, and malted barley. Among these, malted barley holds a significant share due to its widespread use in brewing industries, particularly in the production of beer and spirits. Hulled barley is gaining popularity in the health foods segment due to its nutritional content and minimal processing.

In terms of end-users, the market caters to food and beverages, pharmaceuticals, personal care, and animal feed industries. The food and beverage segment dominates the market, driven by rising applications of barley in cereals, soups, health drinks, and bakery products. Meanwhile, the animal feed sector continues to expand, particularly in regions with strong livestock farming industries.

✅ Regional Insights

Europe remains the largest regional market for barley, owing to a combination of historical consumption patterns and strong industrial demand, especially from breweries. Countries like Germany, the UK, and France are key producers and consumers of barley.

Asia Pacific is emerging as a promising market, particularly in China and India, due to changing dietary habits, increased beer consumption, and a growing awareness of barley's health benefits. Expansion in food processing and brewing sectors contributes to regional growth.

✅ Market Dynamics

Market Drivers

One of the primary drivers of market growth is the surging demand for malted barley in the brewing industry. The rise in popularity of craft beers and premium alcoholic beverages has significantly influenced barley consumption. Moreover, the growing trend of health-conscious eating habits is leading to increased use of barley in dietary supplements, whole grain foods, and organic meal options.

Market Restraints

Despite favorable growth, the barley market faces challenges such as climate variability, which affects crop yields and supply chains. In addition, price fluctuations of barley driven by inconsistent production and export restrictions can hinder profitability. Limited awareness in developing countries regarding the health benefits of barley is also a constraint.

Market Opportunities

The growing interest in plant-based nutrition and functional foods presents a strong opportunity for market players. There's increasing adoption of barley in gluten-free and fiber-rich food categories, opening up new segments. Additionally, innovation in barley-based beverages-both alcoholic and non-alcoholic-is expected to further drive market demand.

✅ Reasons to Buy the Report

☑️ Understand the current valuation and future projections of the global barley market.
☑️ Gain insights into leading segments and regional performance dynamics.
☑️ Identify key market drivers, restraints, and emerging opportunities.
☑️ Analyze competitive landscape and strategic developments.
☑️ Make informed business decisions with data-backed intelligence.

✅ Company Insights

✦ Cargill Incorporated
✦ Malteurop Groupe
✦ GrainCorp Limited
✦ Soufflet Group
✦ Archer Daniels Midland Company
✦ Bairds Malt Ltd
✦ Axéréal
✦ Boortmalt
✦ Crisp Malting Group
✦ IREKS GmbH

■ In March 2024, Malteurop Groupe announced a strategic expansion in Asia by opening a new malting facility in India to cater to rising local demand.

■ In June 2024, GrainCorp launched a barley-based health beverage line targeting fitness and wellness consumers in Australia and New Zealand.

✅ Conclusion

The global barley market is poised for consistent growth through 2031, driven by evolving consumer preferences, increased health awareness, and expanding applications across diverse industries. With major developments in the brewing and health food segments, barley's role as a multipurpose agricultural commodity is set to strengthen. Market players are increasingly investing in regional expansions, product innovation, and sustainable farming practices to leverage future opportunities. Europe continues to lead the charge, while emerging economies in Asia-Pacific are showing immense potential. Given these dynamics, stakeholders across the value chain-from producers and processors to end-user industries-stand to benefit significantly from the evolving barley market landscape.

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