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Global Road Marking Materials Market to Reach USD 11.3 Billion by 2034, Driven by Innovation and Safety Regulations

07-28-2025 02:15 PM CET | Industry, Real Estate & Construction

Press release from: Emergen Research

Road Marking Materials Market

Road Marking Materials Market

The global road marking materials market is projected to grow from USD 7.3 billion in 2024 to USD 11.3 billion by 2034, registering a steady compound annual growth rate (CAGR) of 5.0% over the forecast period. This growth is largely supported by ongoing advancements in road marking technologies, increased focus on safety, and rising environmental concerns.

New types of materials, such as thermoplastics and cold plastics, are leading the way due to their extended durability and improved performance. At the same time, reflective coatings are being enhanced to provide better nighttime visibility. These innovations are vital in ensuring road safety, particularly in high-traffic and low-light environments.

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In addition to better-performing materials, there is a growing shift toward eco-friendly solutions. Water-based and non-toxic paints are gaining popularity as governments and organizations push for sustainable infrastructure. This movement is reinforced by stricter global regulations aimed at reducing volatile organic compounds (VOCs) and improving public safety.

Governments around the world are implementing more stringent road safety regulations, which are helping fuel the demand for premium marking materials. These regulations often require markings that are more visible and durable, especially under challenging weather conditions or at night. The rise of smart cities and expanding road networks are further adding to the market momentum.

Key market activities include Ingevity Corporation's acquisition of Ozark Materials in October 2022 for USD 325 million. This acquisition aims to strengthen Ingevity's presence in the performance chemicals segment. Similarly, in January 2020, THI Investments acquired a majority stake in WJ Group, enhancing its market position in the UK and Europe.

Environmental responsibility is also reshaping the market landscape. Manufacturers are developing low-emission alternatives such as bio-based thermoplastics and water-based paints. These solutions align with global climate goals and offer added benefits like reduced worker exposure to harmful chemicals.

In December 2020, Geveko Markings acquired French safety paint producer Ore to expand its offerings in the liquid road marking segment, further underscoring the market's pivot toward sustainability and performance.

Despite the positive outlook, the market faces challenges. One of the major concerns is the volatile pricing of raw materials, which include petroleum-based components like pigments and resins. Fluctuations in global oil prices, supply chain disruptions, and trade policies can significantly impact production costs, making it difficult for companies to maintain stable prices and margins.

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Market Segments Overview

By application, airport markings are expected to dominate the market in 2024. Airports demand highly durable and weather-resistant materials to ensure operational safety across runways and taxiways. The growing number of airport infrastructure projects globally supports the need for high-performance marking materials.

Meanwhile, road and highway markings are forecasted to be the fastest-growing segment. Increasing urbanization and large-scale infrastructure investments are driving this growth. The segment benefits from newer reflective and long-lasting technologies and rising government focus on traffic management and road safety systems.

Road Marking Materials Market Top Companies and Competitive Landscape

The prominent participants operating in the road marking materials market are constantly adopting various growth strategies to stay afloat. Product launches, innovations, mergers and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that these key players adopt to thrive in the competitive market. The major market players are also constantly concentrating on R&D to supply industries with the most efficient and cost-effective solutions.

Road Marking Materials Market Leaders

Sherwin Williams Company

Geveko Marking

Evonik Industries

Automack Technologies

Ozark Materials LLC

Ennis Flint

Roadmarking Industry Association of Australia

Swarco Limburger Lackfabric GmbH

Aximum SA

Kelly Bros Erinline

Road Marking Materials Market Segmentation Analysis

By Type Outlook (Revenue, USD Billion, 2021-2033)

Paint-based Marking

Solvent-based paints

Water-based paints

Performance-based Marking

Thermoplastics

Cold Plastics

By Application Outlook (Revenue, USD Billion, 2021-2033)

Road & Highway Marking

Antiskid Marking

Parking Lot Marking

Factory Marking

Airport Marking

Others (Playground, Sports Court, and Other Facility Markings)

By Regional Outlook (Revenue, USD Billion, 2021-2033)

North America

United States

Canada

Mexico

Europe

Germany

France

United Kingdom

Italy

Spain

Benelux

Rest of Europe

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific

Latin America

Brazil

Rest of Latin America

Middle East and Africa

Saudi Arabia

UAE

South Africa

Turkey

Rest of MEA

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