Press release
Point of Sale Materials (PoSM) Market Size, Growth Forecast, and Trends 2025-2034
Point of sale materials (PoSM) refer to a broad range of promotional tools and display elements strategically placed at or near purchase points. These materials-such as banners, shelf strips, standees, wobblers, and dump bins-are vital in driving customer engagement, elevating brand awareness, and encouraging spontaneous purchasing.
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A major driver of the PoSM market is the increasing emphasis on in-store marketing. With retailers seeking to maximise consumer interaction within physical retail environments, PoSM tools are becoming indispensable in catching shoppers' eyes, conveying product value, and boosting impulse buying. In highly competitive shelf spaces, these materials serve as critical differentiators that highlight product features, promotions, and new launches.
One of the prominent PoSM market trends is the growing demand for customised and tech-enabled displays. The integration of digital innovations-such as interactive touchscreens, augmented reality (AR), and smart product demonstrations-is reshaping consumer experience by making it more engaging and immersive.
Additionally, the growing shift towards sustainable retail practices is pushing brands to adopt eco-friendly point of sale materials. Companies are increasingly replacing plastic and non-recyclables with greener alternatives like recyclable cardboard, biodegradable plastics, and FSC-certified materials, aligning their display strategies with global environmental goals.
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According to the PoSM market analysis, the FMCG sector continues to be the leading consumer of point of sale materials due to intense competition and the need for high shelf visibility. However, other sectors-such as electronics, pharmaceuticals, cosmetics, and even automotive-are also adopting PoSM solutions as integral parts of their retail marketing strategies.
Point of Sale Materials (PoSM) Market Segmentation
By Type:
Soft PoSM
Hard PoSM
By End Use:
FMCG
Food and Beverage
Retail
Pharmaceutical
Others
By Region:
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Competitive Landscape
The EMR report covers key market developments including investments, capacity expansions, mergers and acquisitions, and market strategies of major players. Leading companies in the global PoSM market include:
HH Global
Exceptional 3D, Inc.
Simpson Group
RTC Industries, Inc.
Trion Industries, Inc.
Priority, Inc.
Drukkerij VAN AS B.V.
Amitoje India
Others
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