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Global Alternative Data Market Share & Size, Growth, Industry Trends | Emergen Research
Market Overview
The Alternative Data Market is experiencing explosive growth, expanding from USD 8.9 billion in 2024 to a projected USD 181.1 billion by 2033, registering a CAGR of 35.2% during 2025-2033. Estimates from different sources suggest the market size could range even higher, with some forecasts approaching USD 426.8 billion by 2033 depending on market adoption and methods of alternative data integration.
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Key Growth Drivers
Proliferation of digital data: Vast amounts of non-traditional data (e.g., mobile, web, satellite) are now available thanks to digital transformation.
Demand for actionable insights: Investors and enterprises seek competitive advantages using alternative data for predictive analytics and decision-making.
AI, ML, and big data analytics: Advances make it possible to process and analyze unstructured datasets efficiently.
Adoption in financial services: Asset managers, hedge funds, private equity, and retail investors increasingly leverage alternative data sources for alpha.
Growth in ecommerce and digital payments: Credit/debit card transactions dominate data types due to global online spending surges.
Supportive regulations: Data transparency laws (e.g., CCPA, GDPR) enhance responsible data monetization and privacy management.
Market Segmentation
By Data Type
Credit & Debit Card Transactions
Web Scraping Data
Social & Sentiment Data
Satellite & Geolocation Data
Mobile App Usage
Email Receipts
Foot Traffic Data
By End Use Industry
BFSI (Banking, Financial Services & Insurance)
Retail & E-commerce
IT & Telecommunications
Transport & Logistics
Energy, Utilities & Industrial
Healthcare & Life Sciences
By End User
Hedge Funds & Asset Managers
Investment Banks
Corporates & Enterprises
Retail Investors
Government & Research Agencies
By Region
North America (dominates global share; ~45-70% in recent estimates)
Europe (growing alternative asset classes)
Asia-Pacific (fastest growth; digital transformation in China, India)
Latin America
Middle East & Africa
Regional Insights
North America leads (over 50% share in 2024), driven by a mature financial sector, innovative culture, early adoption, and a vast concentration of data providers and data centers.
Europe benefits from significant assets under management, and regulatory initiatives promoting data-driven investment strategies.
Asia-Pacific emerges as the fastest-growing region, enabled by rapid digitalization, connected devices, and massive new consumer and transaction data streams.
Leading Market Players
1010Data
Advan Research
Dataminr
Earnest Research
Eagle Alpha
M Science
Preqin
RavenPack
Thinknum Alternative Data
UBS Evidence Lab
YipitData
Nasdaq (Quandl)
Bloomberg Second Measure
S&P Global
Neudata
Consumer Edge
These companies drive market innovation and provider diversification, most investing in advanced analytics, mergers, partnerships, and global expansion
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Competitive Landscape
Intense and fragmented competition: Providers differentiate by data variety, coverage, analytics, regulatory compliance, and integration abilities.
M&A and strategic partnerships: To capture new data sources, expand analytics and customer bases.
SWOT/Porter's Five Forces Analysis:
Strengths: Diverse applications, technological edge, growing demand.
Weaknesses: Privacy concerns, data quality, and high cost of curation.
Opportunities: AI-driven analytics, new industry verticals, ESG and sustainability datasets.
Threats: Regulatory risk, dataset commoditization, evolving competition landscape.
Market Trends & Challenges
Trends
Real-time analytics and actionable signals.
Surge in ESG (Environmental, Social, Governance) focused datasets for sustainable investing.
Integration of IoT/sensor and geospatial data.
Enhanced focus on data governance and compliance.
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Challenges
Ensuring privacy and regulatory compliance (e.g., GDPR, CCPA).
Data accuracy, quality, and longevity.
Talent shortage in advanced data science and analytics.
Benefits of Market Reports
In-depth landscape analysis, trends, and segmental growth projections from 2024-2033.
Regional and subsegment breakdowns by revenue and use-case.
Strategic assessments for investment planning and market entry.
Competitive profiles, financial benchmarking, strengths, and recent developments of leading vendors.
Customization tailored to domain, industry, or region-specific analytics as needed.
About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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