Frozen Potato Industry Outlook 2025-2029: Market Set to Cross $85.31 Billion Milestone

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How Large Will the Frozen Potato Market Size By 2025?
In the last few years, the size of the frozen potato market has seen significant growth. Projected to increase from $66.32 billion in 2024 to $70.42 billion in 2025, the compound annual growth rate (CAGR) is 6.2%. Reasons for this historic period rise include shifts in consumer lifestyles, burgeoning fast food outlets, the global expansion of the frozen potato industry, urbanization and an escalating demand for easy-to-prepare foods.

How Big Is the Frozen Potato Market Size Expected to Grow by 2029?
Anticipations predict that the frozen potato market will experience consistent expansion in the forthcoming years, reaching a value of $85.31 billion in 2029, demonstrating a compound annual growth rate (CAGR) of 4.9%. This projected growth during the forecast period is attributed to various factors such as the surge in urbanization and changes in lifestyle patterns, increased recognition of the health advantages of fresh agricultural goods, a rise in the popularity of fast-food outlets and casual dining venues, escalating demand for easy-to-prepare foods and an enhanced desire for organic and non-GMO frozen potato products. The leading trends to anticipate during the forecast period are a greater emphasis on healthier and specialized options, a rise in plant-based alternatives, and a focus on sustainable and organic options.

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Which Key Market Drivers Powering Frozen Potato Market Expansion and Growth?
The burgeoning sector of fast food is anticipated to stimulate the expansion of the frozen potato market in future. The fast food industry is a segment of the food service sector that specializes in swiftly serving meals and snacks to patrons. Owing to their ease of use, uniformity, and extended shelf life than fresh potatoes, frozen potatoes are popular in this industry and cater to those opting for what they perceive to be healthier or lesser processed options. For example, Budget Branders, a US-based food and beverage firm, reported in 2023 that each year, an estimated $200 billion is splurged on fast food, which is projected to soar to $931.7 billion by 2027 in the US alone. Furthermore, a daily count of 50 million Americans consume fast food. Thus, the escalating fast food industry is fueling the expansion of the frozen potato market.

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Which Fast-Growing Trends Are Poised to Disrupt the Frozen Potato Market?
Leading businesses in the frozen potato market are turning their attention to the creation of unique potato goods, such as frozen potato items, to keep pace with consumer preferences, satisfy changing consumer expectations, and capitalize on emerging market prospects. Frozen potato products entail an assortment of food products derived from potatoes which have undergone processing, freezing, and packaging, facilitating efficient storage, distribution, and consumption. For example, in November 2022, Amul, a dairy company based in India, introduced a range of frozen potato products in India, this includes French fries, potato wedges, hash browns, and burger patties. The introduction of this product line represents Amul's efforts to mitigate over-reliance on dairy and to uncover new potential in the food sector. Beyond its conventional dairy products, Amul has also branched out into other food sectors like butter cookies and frozen potatoes, with the objective of utilizing its existing infrastructure and distribution network for the purpose of broadening its product line-up.

What Are the Emerging Segments in the Frozen Potato Market?
The frozen potato market covered in this report is segmented -

1) By Products: Potato Fried, Potato Wedges, Stuffed Potatoes, Potato Slices, Potato Chunks, Potato Dices, Baked Potato, Other Products
2) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End-User: Commercial Use, Residential Use

Subsegments:
1) By Potato Fried: French Fries, Crinkle-Cut Fries, Shoestring Fries, Curly Fries
2) By Potato Wedges: Seasoned Wedges, Plain Wedges
3) By Stuffed Potatoes: Cheese-Stuffed Potatoes, Meat-Stuffed Potatoes, Vegetable-Stuffed Potatoes
4) By Potato Slices: Plain Potato Slices, Seasoned Potato Slices
5) By Potato Chunks: Plain Potato Chunks, Seasoned Potato Chunks
6) By Potato Dices: Hash Browns, Diced Seasoned Potatoes
7) By Baked Potato: Whole Baked Potatoes, Baked Potato Halves, Seasoned Baked Potatoes
8) By Other Products: Mashed Potatoes, Potato Pancakes, Potato Tots, Potato Croquettes

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Who Are the Global Leaders in the Frozen Potato Market?
Major companies operating in the frozen potato market report are Mondelez International Inc., The Kraft Heinz Company, General Mills Inc., J.R. Simplot Company, Lamb Weston Holdings Inc., Greenyard Group, Koninklijke Cosun U.A., Cooperative Koninklijke Cosun U.A., The Hain Celestial Group, Inc., McCain Foods Limited, Farm Frites International B.V., Simplot Australia Pty Ltd., Cavendish Farms, Riviana Foods Inc., Alexia Foods, Aviko Holding B.V., Agristo N.V, Kronos Foods Corp, Keybrand Foods Inc., Bart's Potato Company, Himalaya Food International Ltd., AGRARFROST GMBH & CO. KG, Pizzey Ingredients Ltd., 11er Nahrungsmittel GmbH, Bannisters' Farm Ltd., Linwood Crops Ltd., Mainland Frozen Foods Ltd., Joy Wing Mau Agricultural Products Processing Factory

Which are the Top Profitable Regional Markets for the Frozen Potato Industry?
Asia-Pacific was the largest region in the frozen potato market in 2024. The regions covered in the frozen potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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