Press release
Security Holograms Market to Reach USD 9.50 Billion by 2035 Amid Rising Global Counterfeiting Threats
Security Holograms Market
This impressive growth is primarily fueled by a global surge in product counterfeiting and document forgery, intensifying the imperative for robust brand protection across diverse industries. The market is also benefiting from increasing regulatory mandates for secure packaging and authentication labeling worldwide.
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Innovation at the Forefront: KURZ's TRUSTSEAL® Redefines Premium Labeling
A testament to the market's evolving landscape and the drive for advanced security solutions, LEONHARD KURZ, a leading player in thin-film technology, officially unveiled its groundbreaking TRUSTSEAL® technology applied to premium wine labels on March 11, 2025. This innovative development, detailed on KURZ's global website and corroborated by its dedicated brand-protection subsidiary, SCRIBOS, seamlessly integrates cutting-edge holographic security with sophisticated label design.
The TRUSTSEAL® technology incorporates specialized diffractive thin-film structures that dynamically change color when tilted and include grayscale effects, offering superior tamper resistance and significantly enhanced brand authenticity. This launch underscores a pivotal market shift towards secure, aesthetic, and value-added labeling solutions, particularly for high-end consumer goods.
Dominant Segments and Material Preferences
Within the security holograms market, 2D/3D holograms are anticipated to maintain their leadership, capturing an estimated 47% market share in 2025. Their widespread adoption in critical applications such as government documents, ID cards, banknotes, and branded packaging highlights their indispensability in anti-counterfeit measures. The versatility and cost-effectiveness of these holograms across various substrates further solidify their market dominance.
Concurrently, Polyethylene Terephthalate (PET)-based holograms are set to lead the material segment, projected to hold a commanding 52% market share in 2025. This preference stems from PET's superior optical clarity, inherent flexibility, and exceptional mechanical strength. PET holograms are widely employed across sectors including consumer goods, automotive, and electronics for their effectiveness in tamper-evident labels and authentication seals.
Regional Dynamics and Growth Drivers
North America and Europe continue to be pivotal markets for security holograms, driven by stringent anti-counterfeit regulations and high adoption rates in banking, passport, and identity management sectors. Looking ahead, the Asia Pacific region is forecast to experience rapid growth, propelled by expanding manufacturing industries, increasing export activities, and a rising demand for branded consumer products that necessitate robust authentication solutions.
Key industry highlights reinforcing this market expansion include the burgeoning need for comprehensive anti-counterfeiting solutions across pharmaceuticals, banking, consumer goods, and government documents. The escalating threat of fake products and fraud is compelling governments and businesses to implement advanced holographic security elements to safeguard brand integrity, financial transactions, and product authenticity.
Furthermore, the rising number of government legislations mandating secure identification documents, such as passports, identity cards, and currency notes, is significantly bolstering market demand.
Key Players in Security Holograms Market
• UPM Raflatac, Inc.
• The Griff Network
• De La Rue plc
• Mega Fortris Group Europe
• Crown Roll Leaf, Inc.
• Andrews & Wykeham Ltd
• BEP HOLOGRAM AS
• Nova Vision Inc.
• Security Hologram, LLC.
• Opsec Security
• Demax Holograms plc
• HV Hologram Europe
• Diavy Srl
• Kimoha Entrepreneur FZCO
Security Holograms Market Segmentation
By Product Type:
The security holograms market is categorized by product type, including 2D/3D, dot matrix, flip flop, and electron-beam.
By Material:
The market is segmented by material type, including polypropylene (PP), polyvinyl chloride (PVC), and polyethylene terephthalate (PET).
By End Use:
Security holograms are widely used across various applications, including packaging, apparel, currency, passports, documents, and other uses such as credit cards and tickets.
By Region:
Key Countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe and Middle East & Africa are covered.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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