How SEO Writers Choose the Ideal Word Count For Blog Posts

In today's world, website content marketing is a big player in the marketing field. People prefer informative and valuable information over an advertisement that leaves them with only dreams and no information.

Having so much importance in the marketing field, every little detail in the content is important to rank it amid so many competitors. Having an Ideal word count for blog posts have a lot of significance in deciding the overall quality of your article and measuring its rankability in the SERP.

Here, we are going to discuss how blog post length matters and what factors determine an ideal blog post length.

How Blog Post Length Matters?

Yes, knowing your blog post length helps a lot in improving the overall quality of an article. It can help you trim down unwanted information that your target audience does not want or vice versa.

Deciding the word count for your blog post becomes very easy when you find out the search intent of your target audience.

A highly detailed content filled with deeper meaning is good but they can be overwhelming for a target audience who just wants a basic overview of the topic.
Your blog post length does matter for SEO and quality content, but remember, the quality of your content comes first. Do not write fluff to reach the word count or miss out on important information to maintain it.

What is an Ideal Word Count For SEO Blog Posts?

There is no ideal word count for blog posts of all types and topics. The ideal blog post length(https://www.daswritingservices.com/ideal-blog-post-length/) for an article depends on a set of factors that will help you determine the right blog length for that blog post. However, the average word count for blog posts is around 1000 to 1300 words.

For instance in a topic," Comprehensive Information on how a black hole works" it is natural to have 3000 to 4000 words article. However, a simple topic such as " What are the different stages in the content marketing funnel" it should not exceed 1200 words.

Now, what factors helped us decide the word count for these topics? We saw that the audiences for the first topic are intellectuals who want to deeply understand the black hole, and will be willing to read a long article. Whereas, the other topic's audiences are people who just want to understand the basics to start their content marketing journey.

How To Decide Your Blog Post Length?

You have to decide whether you are going to provide short-form content or a long-form article. Here are some factors that will help you decide the ideal word count for a blog post.

● Target Audience

Know the search intent of your target audience. This includes identifying the major part of your target audience and understanding what amount of details they want to know from the blog.

● SEO (Search Engine Optimisation)

You have to incorporate various keywords in different places of your topic to enable the search engine to recognise your article and index it accordingly. A longer content will make it easier for content developers to incorporate them multiple times naturally.

Although, different types of content prefer different sizes of content. For instance, a content for backlink purposes are generally long-form ones.

● Content Goals

The ideal word count for blog posts depends on your objective for developing that article. Suppose you want to raise new organic audiences and hence want to make it more readable and shareable, go for short-form articles. If it is for backlink purposes or sales purposes, opt for long-form content.

Rules to Follow While Deciding Your Blog Post Word Count

You must be trying to find out, what is a content plan(https://www.daswritingservices.com/steps-to-create-an-effective-content-plan/) for word count that will help you rank on SERP. There are a few rules that will guide you through that way.

● Focus On Quality

Always focus on quality over any other factors that influence your article's rankability. If you think the word threshold is more and your content is less. Do not add fluff just to match the decided required word count and vice versa.

Remember, there is always a difference between analysing a similar article and actually developing content.

● Do Thorough Research

Doing research is a very important step in deciding the ideal word count for blog posts, rather than just guessing your ideal word count.

This includes knowing the search intent of your audience, analysing your competitors and scrutinising your keywords according to your domain authority or website ranking.

● Make It Readable

Here readable refere means the formatting should be in such a way that it does not have long paragraphs until absolutely necessary. Unspaced articles are very prove to lose audience's engagement and lose their focus.
This can be overwhelming for the readers and make them leave your site with a bad impression.

Importance of Word Count in a Blog Post

You must be wondering why it is so important to have and maintain an ideal word count for blog posts. Here are some of them.

● Boost Organic Traffic

Having an ideal word count for blog posts can help you maintain the level of information you provide per header. This keeps the balance and lets you create quality content, increasing the website traffic.

● Increases The Number of Sessions

A great content will keep the audience engaged till the end of the blog. An ideal word count for blog posts can keep them engaged for as long as possible. This helps to roof the number of sessions in your blog.

● Generate Business Leads

Many businesses outsource content writing(https://www.daswritingservices.com/outsource-content-writing-guide/) from professional content developers. They know what informations to provide and how to incorporate every pointers in the threshold of words available. This creates quality content and helps to develop business connections and growth.

● SEO

SEO react differently for different sizes of content. You must have a minimum of 700 to 800 words in an article to have it indexed by the search engine and have it rank on the SERP. An SEO analyst can help ascertain the ideal word count for blog posts by doing research through various tools such as Semrush(https://www.semrush.com/projects/) and Moz(https://moz.com/).

● Generate Backlinks

Backlinks are important for businesses to show the website's authority and reputation. Knowing the appropriate number of words required for getting indexed backlinks can help you avail of those.

● Develop Authority

Long-form content can help to develop brand authority in your field. It proves that you have considerable knowledge of your products and services. Once you establish this goodwill, it will be easier to generate sales in your field.

Final Words

A simplest of thing in contenwriting such as the ideal word count for blog posts, can make such differences in your overall website content marketing endeavour. It can help you improve the quality of your content, determine the level of information to provide, boost your SEO requirements and whatnot.

It is something that helps you differentiate your content type based on the different goals a businessperson has in their website content marketing journey. However, you must remember that you should not in any way compromise the quality of your content to reach your word limit.

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How SEO Writers Choose the Ideal Word Count For Blog Posts

This release was published on openPR.