Press release
Manaslu Adventures digital transformation with support from EU's Ultima Milla program
The adventure travel company specializing in trekking and nature-based experiences overhauls its technology infrastructure to scale internationally and enhance customer experience.
Madrid, Spain - 25 Jul, 2025 - Manaslu Adventures [https://www.manasluadventures.com/], a leading Spanish travel agency specializing in trekking and nature-focused adventures, has launched a major digital transformation initiative with support from the European Union's Ultima Milla grant program (Next Generation EU). The project marks a strategic move to expand internationally-particularly into the U.S. and U.K. markets-by leveraging cutting-edge technology to streamline operations and personalize the travel experience.
Backed by an investment of more than 280,000, the initiative includes the launch of a next-generation website, mobile app, AI-powered tools, CRM integration, and a revamped booking system. The digital transformation is designed to position Manaslu Adventures as a premier provider in the growing global market for sustainable and immersive outdoor travel.
"We're building a connected and intelligent digital ecosystem that enhances how we create and deliver adventures," said Sandra Amenedo , co-founder and Marketing Director of Manaslu Adventures. "From remote treks in the Himalayas to tailor-made hiking experiences in the Andes, our travelers will benefit from a faster, smarter, and more personalized service-without losing the human touch."
Technology Enhancements Include:
All-New Website & eCommerce Platform
Built by creative agency Brandoon , the new website will feature a fully transactional booking engine, smart filters, and a catalog of curated experiences worldwide-all designed with mobile responsiveness in mind.
Custom Back Office & API Integrations
Developed by Envolvedge , the platform centralizes management of itineraries, suppliers, clients, and bookings in real time, while enabling seamless API connectivity between the website, CRM, and third-party channels.
Traveler Mobile App (Vamoos-style)
A branded mobile app will provide travelers with personalized itineraries, maps, documents, and notifications-even while offline. The app is fully synced with the company's internal systems for real-time updates.
AI-Driven Personalization & Automation
Manaslu is integrating artificial intelligence to automate itinerary planning, content generation, and customer service workflows-boosting scalability while maintaining operational excellence.
CRM & Marketing Automation
In partnership with digital consultancy The Roi Makers , Manaslu is implementing advanced CRM tools for customer segmentation, analytics, and automated remarketing. The company plans to invest 36,000 annually in digital campaigns across Google Ads and Meta platforms.
Scaling Adventure Travel for the Global Market
With English-language support, localized campaigns, and scalable systems, Manaslu Adventures is set to expand its reach across North America and the U.K.-two key markets where demand for active, nature-based travel continues to rise.
"Outdoor adventure travel isn't just a niche-it's a movement," said Amenedo. "This transformation allows us to lead that movement by combining modern tech, environmental responsibility, and deep local knowledge to craft life-changing trekking experiences."
About Manaslu Adventures
Founded in 2016, Manaslu Adventures [https://www.manasluadventures.com/] specializes in tailor-made trekking and nature-based journeys in more than 50 countries. From the Alps to the Himalayas, the agency offers group and private expeditions focused on sustainability, cultural immersion, and active discovery. Its mission is to connect people to the mountains through transformative, expertly guided travel experiences.
Media Contact
Company Name: Manaslu Adventures
Contact Person: Press Office
Email: Send Email [http://www.universalpressrelease.com/?pr=manaslu-adventures-digital-transformation-with-support-from-eus-ltima-milla-program]
Country: United States
Website: https://www.manasluadventures.com/
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