North America Phototherapy Devices Market to Expand 1.3X by 2031 Backed by Advanced Healthcare Infrastructure and Skin Disorder Prevalence

The global phototherapy devices market is poised for substantial growth, with industry valuation expected to surge from US$ 750 million in 2020 to US$ 1.5 billion by 2031, reflecting a CAGR of 7%, according to recent industry analysis. A confluence of technological innovation, increasing incidence of skin ailments, and the rising demand for neonatal jaundice treatments is driving the growth of the phototherapy devices industry worldwide.

Phototherapy devices are increasingly being used in hospitals, dermatology clinics, and even home care settings to treat a range of conditions including psoriasis, eczema, vitiligo, and neonatal jaundice. Among all device types, LED-based phototherapy devices are emerging as the fastest-growing segment, projected to grow at a CAGR of 6% through 2031. These devices are not only more energy-efficient and compact but also offer improved therapeutic efficacy and longer operational life compared to conventional fluorescent lamps.

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North America remains the most lucrative market, expected to expand 1.3X by 2031, owing to its advanced healthcare infrastructure, favorable reimbursement policies, and high awareness of light-based treatments. The U.S., in particular, is projected to grow 1.5X during the same period, supported by an increasing prevalence of chronic skin diseases and a shift toward home-based therapies. Meanwhile, China is witnessing accelerated growth driven by increased awareness, healthcare reforms, and rising birth rates leading to a higher demand for infant phototherapy devices.

Competitive Landscape & Recent Developments

The phototherapy devices market is moderately consolidated, with the top five players accounting for approximately 40% of the global revenue. Key industry participants include Philips Lighting Holding B.V., Natus Medical Incorporated, General Electric Company, Medela AG, and Hill-Rom, all of which are investing heavily in R&D to launch innovative and cost-effective products. Companies such as Solarc Systems Inc., The Daavlin Company, and Nice Neotech Medical Systems Pvt. Ltd. are also contributing to market expansion through regional penetration and product customization.

Recent strategic developments include Philips' expansion of its LED-based phototherapy systems targeting neonatal care in low- and middle-income countries, and Natus Medical's collaboration with NICUs to pilot home phototherapy models that improve patient outcomes while reducing hospital stays. Furthermore, Medisana AG has introduced portable, smartphone-integrated light therapy devices for Seasonal Affective Disorder (SAD), reflecting a shift toward personalized home care.

In addition to this, Heal Force Bio-Meditech Holdings Limited has increased its market presence in Asia through cost-effective solutions for neonatal jaundice, and Phoenix Medical Systems Pvt. Ltd. has unveiled hybrid phototherapy units that combine LED and fiber optic technologies to cater to both full-body and localized treatments.

Market Drivers & Restraints

The sharp rise in skin disease prevalence globally-especially psoriasis and eczema-is a significant market driver, coupled with the increasing birth rate and associated cases of neonatal jaundice. Technological advancements in light-based therapies and the growing demand for non-invasive treatment methods have further boosted market growth.

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However, manufacturers continue to face challenges such as the high risk of adverse side effects, availability of alternative treatment modalities like topical medications and photodynamic therapy, and regulatory hurdles for new product approvals, especially in Europe and North America.

Category Insights

Among the key product types, LED-based phototherapy devices dominate the market, expected to grow over 2.1X during the forecast period due to benefits such as lower heat emission, long operational hours, and better wavelength targeting. Application-wise, skin disease treatment leads the segment, with conditions like psoriasis, eczema, and vitiligo accounting for a majority of demand. Neonatal jaundice management also holds a significant share, especially in developing countries where cost-effective, high-efficiency solutions are in demand.

Future Outlook

With continued investments in research, rising consumer awareness, and an expanding application base, the phototherapy devices market is well-positioned to deliver consistent double-digit growth across multiple regions. While North America and Europe remain mature markets, Asia-Pacific-especially China and India-is emerging as the next growth frontier, presenting lucrative opportunities for both global giants and regional players.

As healthcare systems evolve and shift toward non-invasive, home-based solutions, phototherapy devices are likely to play a vital role in next-generation patient care, offering both clinical efficacy and cost-efficiency.

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