Press release
Call Tracking Software Market Poised to Hit $14.7 Billion by 2029 with Accelerating Growth Trends
Call Tracking Software Market
Call Tracking Software Market Size Growth Forecast: What to Expect by 2025?
The market for call tracking software has seen a quick expansion in its size lately. An upward trend is noticed from $8.84 billion in 2024 to $9.82 billion in 2025, with a compound annual growth rate (CAGR) of 11.0%. Aspects like the surge in digital marketing, a transition towards performance-oriented marketing, collaboration with CRM systems, the need for real-time analysis and a heightened emphasis on lead generation contribute to the growth observed over the historical period.
How Will the Call Tracking Software Market Size Evolve and Grow by 2029?
The market size for call tracking software is projected to experience a significant upsurge in the coming years. Anticipated to rise to $14.7 billion in 2029, it is set to achieve a compound annual growth rate of 10.6%. The projected growth within the forecast period can be ascribed to greater emphasis on optimizing customer experience, increased demand for data-informed decision making, attention to measuring ROI, the need for regulatory compliance, and the growth of small and medium-sized businesses. The forecast period may witness trends like AI-integrated analytics, tracking across multiple platforms, improved call routing, voice recognition technology, and enhanced customization and personalization.
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What Drivers Are Propelling the Growth of Call Tracking Software Market Forward?
The surge in the use of smartphones is anticipated to boost the expansion of the call-tracking software market in the future. A smartphone, characterized by its operating systems, web browsing capabilities, and various applications, is gaining popularity due to the advancement in technology, widespread internet availability, and the increasing incorporation of smartphones in everyday life for communication, enjoyment, and efficiency. Call tracking software for smartphones offers businesses the ability to track and examine incoming calls, allowing them to fine-tune their marketing tactics and enhance customer service. For example, Uswitch Limited, a UK-based financial conduct authority, reported in February 2024 that beginning in 2022, the UK saw an increase of 3.8% (or roughly 2.6 million) in mobile connections, totaling 71.8 million. The UK's population is predicted to reach 68.3 million by 2025, with 95% (or approximately 65 million people) expected to possess a smartphone. Consequently, the rising smartphone usage is steering the growth of the call-tracking software market onward.
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Which Emerging Trends Are Transforming the Call Tracking Software Market in 2025?
Key players in the call-tracking software market, such as CallRai, are concentrating on the development of cutting-edge, AI-enabled call-tracking technologies to maintain their competitive position and enrich their product line. This involves employing artificial intelligence algorithms for examining and understanding data obtained from telephone calls. As an illustration, in June 2023, CallRai, which is based in the US, announced a collaboration with Adobe Analytics that enhances tracking of the customer journey using call data. This amalgamation of online lead touchpoints and offline conversions, uncovered through CallRail's call tracking, is well-rooted in Adobe Analytics. It aims to assist users of Adobe Analytics in enhancing visitor interaction with websites, enabling improved marketing decisions. This integration can be accessed through the Tray Platform, which offers solid connections for Adobe Analytics and CallRai, simplifying the integration and automation process.
What Are the Key Segments in the Call Tracking Software Market?
The call tracking software market covered in this report is segmented -
1) By Type: Inbound Call, Outbound Call
2) By Offering: Solution, Services
3) By Organization Size: Large Enterprises, Small Medium Enterprises
4) By Deployment: Cloud-Based, On-Premises
5) By Industry Vertical: Education, Information Technology (IT) And Telecommunications, Transportation, Government, Banking Financial Services And Insurance, Media And Entertainment, Automotive And Manufacturing, Energy And Utilities, Other Industry Verticals
Subsegments:
1) By Inbound Call: Call Routing And Management, Call Analytics And Reporting, Call Recording And Monitoring
2) By Outbound Call: Automated Dialing, Call Campaign Management, Performance Analytics And Reporting
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Who Are the Key Players Shaping the Call Tracking Software Market's Competitive Landscape?
Major companies operating in the call tracking software market are Call Box, Invoca, CallRail, Marchex Inc., CallSource Inc., Infinity Tracking, CloudTalk, ResponseTap Ltd., CallTrackingMetrics LLC, CallHippo, Telmetrics, Jet Interactive, CallFire Inc., CallRoot, Agile CRM, Phonexa Holdings LLC, Ringba, Clixtell, Convirza, DialogTech, AddSource, Retreaver, WhatConverts, Caller Insight
What Geographic Markets Are Powering Growth in the Call Tracking Software Market?
North America was the largest region in the call tracking software market in 2024. The regions covered in the call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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