Dalgona Coffee Market Is Booming So Rapidly | Major Giants Starbucks, Kraft Heinz, Nescafé

HTF MI recently introduced Global Dalgona Coffee Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2025-2032). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence.

Major companies in Dalgona Coffee Market are:
Nestlé, Starbucks, Kraft Heinz, Nescafé, Tata Coffee, Bru (HUL), The Coffee Bean & Tea Leaf, Lavazza, Illycaffè, Blue Tokai Coffee, Rage Coffee, Death Wish Coffee, Peet's Coffee, Dunkin', Tim Hortons, G7 Instant Coffee, Café Coffee Day, Beanly, Sleepy Owl, Stok Cold Brew, Chike Nutrition, Mount Hagen, Chamberlain Coffee, Voila Coffee, Waka Coffee

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According to HTF Market Intelligence, the Global Dalgona Coffee market is projected to grow from 1.8 Billion USD in 2024 to 3.5 Billion USD by 2032, at a CAGR of 8.60%. from 2025 to 2032.

The following Key Segments Are Covered in Our Report

By Type
Instant coffee premix packets , Dalgona coffee DIY kits (with whisk/mixer) , Bottled ready-to-drink dalgona coffee , Flavored dalgona variants like mocha, vanilla, or matcha , Sugar-free and vegan dalgona mixes

By Application
Home use for personal consumption , Gifting or festive hampers , On-the-go beverage consumption , Café menu integration as seasonal specials , Social media content creation and branding

Definition:
Dalgona Coffee is a whipped, frothy iced coffee drink made by vigorously whipping equal parts of instant coffee powder, sugar, and hot water until it becomes creamy and light in texture. This whipped coffee mixture is then spooned over a glass of cold milk, creating a visually appealing layered beverage. Originating from South Korea, Dalgona Coffee gained worldwide popularity during the COVID-19 pandemic as a simple and trendy homemade coffee treat. It is known for its rich, bold coffee flavor and creamy consistency, enjoyed both as a dessert-like drink and a refreshing caffeinated beverage.

Market Trends:
▪ Companies are launching new Dalgona variants that are flavoredsugar-free, or health-focused to cater to evolving preferences.
▪ Social media influencers are consistently promoting Dalgona recipes and kits, fueling continuous demand.
▪ Brands are offering bundled coffee kits that include mugs, whisks, and decorative packaging for gifting purposes.
▪ Premium instant coffee blends are gaining traction as consumers seek higher quality at-home coffee experiences.
▪ Coffeehouse chains are incorporating Dalgona-style beverages into their menus as limited-edition items.

Market Challenges:
▪ There is a risk that Dalgona coffee could be perceived as a short-lived internet trend rather than a long-term category. ,
▪ The market is heavily reliant on social media buzz, which may wane over time.
▪ Similar product offerings across brands are leading to saturation and price competition.
▪ Consumers may lack brand loyalty in this niche, switching based on price or influencer recommendation.
▪ There are increasing concerns about the high sugar content in traditional Dalgona recipes.

Dominating Region:
Asia-Pacific

Fastest-Growing Region:
North America

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Dalgona Coffee market segments by Types: Instant coffee premix packets , Dalgona coffee DIY kits (with whisk/mixer) , Bottled ready-to-drink dalgona coffee , Flavored dalgona variants like mocha, vanilla, or matcha , Sugar-free and vegan dalgona mixes
Detailed analysis of Dalgona Coffee market segments by Applications: Home use for personal consumption , Gifting or festive hampers , On-the-go beverage consumption , Café menu integration as seasonal specials , Social media content creation and branding

Global Dalgona Coffee Market -Regional Analysis

• North America: United States of America (US), Canada, and Mexico.
• South & Central America: Argentina, Chile, Colombia, and Brazil.
• Middle East & Africa: Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, and South Africa.
• Europe: the UK, France, Italy, Germany, Spain, Nordics, BALTIC Countries, Russia, Austria, and the Rest of Europe.
• Asia: India, China, Japan, South Korea, Taiwan, Southeast Asia (Singapore, Thailand, Malaysia, Indonesia, Philippines & Vietnam, etc) & Rest
• Oceania: Australia & New Zealand

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Dalgona Coffee Market Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
- To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
- To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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Points Covered in Table of Content of Global Dalgona Coffee Market:

Chapter 01 - Dalgona Coffee Executive Summary
Chapter 02 - Market Overview
Chapter 03 - Key Success Factors
Chapter 04 - Global Dalgona Coffee Market - Pricing Analysis
Chapter 05 - Global Dalgona Coffee Market Background or History
Chapter 06 - Global Dalgona Coffee Market Segmentation (e.g. Type, Application)
Chapter 07 - Key and Emerging Countries Analysis Worldwide Dalgona Coffee Market
Chapter 08 - Global Dalgona Coffee Market Structure & worth Analysis
Chapter 09 - Global Dalgona Coffee Market Competitive Analysis & Challenges
Chapter 10 - Assumptions and Acronyms
Chapter 11 - Dalgona Coffee Market Research Method Dalgona Coffee

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, LATAM, Europe, Japan, Australia or Southeast Asia.

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.

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