Press release
2025 Air Fresheners Market Outlook: Key Indicators Shaping Growth Through 2034
Air Fresheners Market Size
What Will the Air Fresheners Industry Market Size Be by 2025?
Over the past few years, the air fresheners market has seen robust growth. The market size is predicted to increase from $13.47 billion in 2024 to $14.55 billion in 2025, with a compound annual growth rate (CAGR) of 8.0%. The historical growth has been driven by factors such as rising demand for air care products, growth in vehicle sales, escalation in pet ownership, surge in demand for luxury and premium lifestyles, alongside amplified environmental concerns.
What's the Long-Term Growth Forecast for the Air Fresheners Market Size Through 2029?
The market size for air fresheners is predicted to experience substantial growth in the coming years, reaching a value of $19.69 billion by 2029 with a compound annual growth rate (CAGR) of 7.9%. This anticipated growth during the projection period can be owed to a rising awareness concerning indoor air pollution, an upturn in household sizes, heightened consumer emphasis on health and wellness, proliferating urban development, and an increasing demand for organic and natural air fresheners. Major forward-looking trends comprise smart home technology, refillable and reusable packing solutions, innovative fragrance technologies, environmentally-friendly formulations, as well as customization and personalization initiatives.
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What Are the Key Growth Drivers Fueling the Air Fresheners Market Expansion?
The rise in air pollution levels is anticipated to fuel the expansion of the air freshener market. Air pollution refers to any detrimental substances or particulates in the Earth's atmosphere that negatively influence human wellbeing, environmental health, or climate conditions. The surge in air pollution is primarily a result of industrialization and urbanization, transportation practices, waste handling, and fossil fuel combustion. Air fresheners are used to conceal disagreeable smells and enhance the quality of indoor air. However, they also contribute to indoor air pollution by discharging volatile organic compounds (VOCs) and subsequent pollutants. An example is from April 2023, when the Cable News Network, a news organization based in the United States, reported a rise in the population of Americans residing in areas with poor daily pollution ratings. The numbers rose from 63 million in 2022 to 64 million in 2023. Hence, the escalating levels of air pollutants are steering the growth of the air freshener market.
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What Are the Key Trends Driving Air Fresheners Market Growth?
Key players in the air fresheners market are concentrating on creating novel items like cabin filter air fresheners to cater to changing consumer tastes and stimulate growth in the sector. The cabin filter air freshener, a creative and unobtrusive product, is designed to attach to a cabin air filter's pleats, subtly spreading a nature-inspired scent throughout the vehicle cabin when the climate control system is on. In March 2022, for instance, Premium Guard Inc., an American air freshener firm, introduced the PureFLOW cabin air freshener aimed at the automobile industry. This product marks a significant development in the air freshener market, responding to surge in interest for durable fragrance solutions in vehicles and improving the overall driver experience. It applies slow-release technology to disperse the fragrance for up to 90 days and is compatible with all brands of cabin air filters. Moreover, this new cabin air freshener incorporates a distinctive odor eliminator to maintain a clean, fresh atmosphere within the vehicle cabin.
How Is the Air Fresheners Market Segmented?
The air fresheners market covered in this report is segmented -
1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types
2) By Types Of Customers: Individual, Enterprise
3) By Distribution Channels: Hyper markets Or Super markets, Retail Stores Or General Stores, Pharmacies, Online markets, Other Distribution Channels
4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications
Subsegments:
1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays
2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols
3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers
4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners
5) By Candle Air Fresheners: Scented Candles, Unscented Candles
6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners
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Which Companies Are Leading the Charge in Air Fresheners Market Innovation?
Major companies operating in the air fresheners market report are Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; S. C. Johnson & Son Inc.; Newell Brands Inc; Amway Corp.; Sealed Air Corporation; Co. Inc.; Energizer Holdings Inc; Dabur India Ltd; Kobayashi Healare Co. Ltd.; The Yankee Candle Company Inc; Jelly Belly UK; S.T. CORPORATION; Rexair LLC; Farcent Enterprise Co. Ltd; Car-Freshener Corporation; Fresh Products LLC; ABC Compounding Co. Inc; Beaumont Products Inc; Scott's Liquid Gold Inc; Enviroscent Inc.; Air Delights Inc; Aromate Industries Co. Ltd.; Air-Scent International
Which Regions Are Leading the Global Air Fresheners Market in Revenue?
Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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