Triethanolamine Market to Reach US$ 2 Billion by 2033, Driven by Soaring Demand from Cosmetics and Construction Sectors

The global triethanolamine market is on a steady growth trajectory, with revenues projected to surge from US$ 1.2 billion in 2023 to US$ 2 billion by 2033, expanding at a CAGR of 5.2%, according to industry insights. This growth is attributed to the increasing use of triethanolamine across various industries, particularly in personal care and cosmetics, cement, and detergent manufacturing.

Triethanolamine-chemically known as Tri(2-hydroxyethyl) amine-is a viscous, ammonia-scented compound used as a surfactant, emulsifier, pH balancer, and additive across industrial applications. Among its different grades, 99% purity triethanolamine is gaining widespread attention due to its hygroscopic nature, finding applications in shampoos, face creams, conditioners, sunscreens, and cosmetics. This segment alone is poised to grow at 5.5% CAGR to hit US$ 1.1 billion by 2033.

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Cosmetic Industry to Remain Key Revenue Driver

The cosmetics and personal care industry accounts for a dominant share of triethanolamine consumption. The compound is extensively used in emulsifying oil- and water-based components in products such as shaving creams, sunscreens, lotions, and cleansers. With the global demand for skincare and makeup products on the rise-especially in Asia Pacific and North America-sales of triethanolamine in this segment are expected to reach US$ 654.1 million by 2033, growing at a CAGR of 4.9%.

Rising Construction Activities Fuel Cement Additive Demand

Another significant growth lever is the construction sector, particularly in rapidly developing economies like India and China. Triethanolamine acts as a cement grinding aid and surface coating agent, improving efficiency and preventing powder agglomeration in mills. As urbanization accelerates across emerging markets, the demand for triethanolamine as a cement additive is witnessing an upward trend.

Competitive Landscape and Recent Developments

The competitive landscape of the triethanolamine market is characterized by innovation-driven strategies and sustainable production processes. Key players such as BASF, Huntsman Corporation, Nouryon, Dow Chemical Company, SABIC, INEOS Oxide, and Nippon Shokubai are leveraging R&D to develop safer and more eco-friendly formulations of triethanolamine, particularly addressing its use in cosmetics due to concerns over carcinogenic nitrosamines.

Recent developments in the market include companies investing in sustainable manufacturing technologies and supply chain optimization. For instance, Huntsman Corporation recently enhanced its chemical production efficiency through AI-powered monitoring systems, while BASF continues to explore bio-based feedstocks to reduce its carbon footprint.

Moreover, the Cosmetic Ingredient Review Expert Panel has clarified that while triethanolamine should not be used with N-nitroso compound formers due to carcinogenic risks, it remains safe for use in most cosmetic applications under regulated conditions. This has led manufacturers to focus on cleaner production methods and advanced emulsification technologies to retain market credibility and consumer trust.

Regional Insights: Asia Pacific Leading the Charge

In Asia Pacific, countries such as Japan and South Korea are emerging as high-potential markets. Japan is forecasted to reach US$ 165 million in triethanolamine sales by 2033 due to its strong domestic cosmetics industry. Meanwhile, South Korea, a global leader in cosmetic exports, is set to register US$ 140.6 million in revenue, growing at a CAGR of 3.8%.

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The United States is another prominent market, expected to grow at a CAGR of 5.5% and hit US$ 517.5 million by 2033, fueled by global recognition of American cosmetic brands and expanding production capacity. The United Kingdom is not far behind, projected to reach US$ 201.7 million by the end of the forecast period, thanks to high consumer preference for skincare and grooming products.

Challenges and Substitutes

Despite its robust growth, the market faces challenges from substitutes such as monoethanolamine, diethanolamine, and 2-amino-2-methyl-1-propanol, which offer similar properties. Their rising use in grease removal and corrosion protection is expected to slightly hinder triethanolamine adoption, especially in industrial cleaning applications.

Conclusion

With growing awareness about ingredient safety and rising demand in construction and cosmetics sectors, the triethanolamine market presents lucrative opportunities for both legacy players and new entrants. Continued R&D investments, regulatory compliance, and strategic regional expansions will be key to unlocking long-term market potential.

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