Vitamins & Minerals Market 2025: Growth, Trends, Supplements, Key Players - AMWAY, Lonza Group, BASF SE, Koninklijke DSM N.V

Global Vitamins and Minerals Market reached US$ 22.68 billion in 2024 and is expected to reach US$ 34.59 billion by 2032, growing with a CAGR of 5.42% during the forecast period 2025-2032.

Latest Investments, Product Launches, and Industry Developments

✦ Vitamins & Minerals Market - June 2025

✦ Recent Investments & Mergers

Increased M&A Activity:

The vitamins and supplements sector saw a year-over-year rise in mergers and acquisitions during the first half of 2025. Key focus areas include the consolidation of contract manufacturing and vertical integration. Private equity buyers are prioritizing contract manufacturing, considered a more stable investment within the competitive landscape.

Strategic Buyer Interest:

Investments are being funneled into companies showcasing clinical-backed products, ingredient transparency, and targeted health solutions especially those in preventative categories like heart and liver health. Companies with robust founder stories and niche community focuses are attracting premium valuations through strategic acquisitions

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✦ Product Launches & Innovations

Novel Delivery Formats:

Soft chews are emerging as a significant trend, with sales growing by 41% in 2024. These are being adopted for delivering higher doses of active ingredients and are increasingly competing with traditional on retail shelves.

Functional Ingredient Focus:

Industry reports highlight saffron as a key ingredient gaining traction in supplements for mental health, sleep, and relaxation, driven by new clinical studies and branded product launches unveiled at recent industry events in June

Competitive Landscape

The section also contains information related to the new product launches, mergers, acquisitions, collaborations, etc., to give a clear understanding about the competitive landscape prevailing in the global market. With an emphasis on strategies there have been several primary developments done by major companies such as

AMWAY, Lonza Group, BASF SE, Koninklijke DSM N.V., Du Pont, Pfizer Inc., Nutrilo GmbH, AIE Pharmaceuticals, ParkAcre Enterprises and Aland (Jiangsu) Nutraceutical.

Key Developments:

❁ In 2024, multivitamin capsules led the global vitamins and minerals market, being the most widely consumed. Popular among the working population, they help meet daily nutritional needs and may ease stress and depression. Vitamins like B-complex support brain function and mood. Nearly 40% of Americans over 50 use multivitamins, according to the National Institute of Mental Health.

Market Segments

The detailed segmentation offered in the report will help customers get a clear idea about the market segments and the factors that will drive segmental growth. The Vitamins and Minerals Market market has been segmented

By Product: Vitamins, Vitamin A, Vitamin B, Vitamin C, Multivitamin, Others, Minerals, Zinc, Calcium, Others, Multivitamin/mineral (MVM) supplements

By Distribution Channel: Hospital Pharmacy, Retail Pharmacy, Online Sales, Others

By Form: Capsules, Tablets, Powder, Chewable, Others

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Research Process

Both primary and secondary data sources have been used in the global Vitamins and Minerals Market Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Regional Analysis for Vitamins and Minerals Market Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

**The full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted**

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Vitamins and Minerals Market market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Vitamins and Minerals Market Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Vitamins and Minerals Market market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Vitamins and Minerals Market Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of Vitamins and Minerals Market market?

➠ Who are the global key manufacturers of the Vitamins and Minerals Market Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the Vitamins and Minerals Market market opportunities and threats faced by the vendors in the global Vitamins and Minerals Market Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the Vitamins and Minerals Market market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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