On-the-Go Lifestyles Fuel Stick Packaging Boom: Market Set to Grow at 4.6% CAGR from 2025 to 2035

The global stick packaging market is on a robust upward trajectory, projected to surge from an estimated USD 1.45 billion in 2025 to approximately USD 2.28 billion by 2035, demonstrating a Compound Annual Growth Rate (CAGR) of 4.6% over the forecast period.

This significant expansion is primarily fueled by escalating consumer demand for convenient, single-serve solutions across diverse industries, coupled with a strong push towards sustainable packaging innovations.

The rising adoption of on-the-go lifestyles globally is a pivotal driver. Stick packaging, with its inherent advantages in portion control, ease of use, and enhanced portability, perfectly aligns with modern consumer preferences for ready-to-consume products.

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Innovation and Sustainability at the Forefront

Manufacturers are actively investing in advanced packaging materials and designs to meet evolving market demands. A key focus is on improving barrier properties to extend product shelf life and preserve freshness, particularly for moisture-sensitive items.

"The industry is witnessing a transformative shift towards eco-friendly alternatives," states a market analyst. "Biodegradable and recyclable materials are gaining significant traction as environmental concerns and regulatory pressures intensify. Companies committed to corporate social responsibility are increasingly opting for these sustainable solutions, a trend resonating strongly with environmentally conscious consumers."

A notable development in this space occurred in March 2025, when Hermes Pharma introduced innovative stick pack designs featuring orally disintegrating granules (ODGs). This patient-centric solution offers a highly convenient, portable unit-dose format for prescription and over-the-counter medicines, as well as nutritional supplements. These ODG stick packs provide fast-acting, single-dose formats that can be consumed without water, significantly enhancing patient compliance and convenience.

Market Segmentation and Key Growth Areas

The food and beverage sector remains the dominant segment within the stick packaging market, leveraging stick packs for a wide array of products. The pharmaceutical industry is also rapidly expanding its use, capitalizing on the packaging's hygiene benefits and dosage accuracy for oral powders and single-dose medicinal formulations. The personal care sector further contributes to growth, addressing consumer needs for portable lotions and gels.

Technological advancements in packaging machinery are enabling higher production efficiencies and consistent quality. Automated filling and sealing systems, alongside advanced digital printing technologies, facilitate customization and branding, making products more appealing on retail shelves and supporting dynamic market trends with shorter production runs and rapid design changes

Market Comparison and Outlook

Looking back, the global stick packaging market registered a CAGR of 3.2% between 2020 and 2024, growing from USD 1.23 billion to USD 1.40 billion. This historical growth was largely propelled by the continuous increase in consumer demand for online shopping, where lightweight and protective packaging is crucial for e-commerce deliveries.

The future outlook from 2025 to 2035 is even more optimistic, driven by a confluence of factors including sustainability regulations, ongoing innovation in lightweight packaging, persistent consumer preference for online shopping, and the expanding application of stick packaging across various industries.
Regional Insights

North America, particularly Canada (4.2% CAGR) and the USA (3.2% CAGR), is expected to remain a significant growth region. The burgeoning participation in sports and fitness activities in the USA, fueling demand for electrolyte powders and protein supplements in convenient stick packs, is a key driver. In Europe, France is projected to witness a CAGR of 2.7% by 2035, boosted by the rising tide of e-commerce platforms which favor the lightweight and easily handled nature of stick packaging for online sales.

While the market is set for impressive growth, challenges such as the limited reusability of traditional stick packaging remain. However, the industry is actively responding with sustainable innovations to minimize waste.

Recent Developments

Huhtamaki Oyj's launch of sustainable, fully recyclable flexible packaging in April 2023, and Amcor plc's introduction of sustainable high-shield laminates for pharmaceutical stick packs in April 2022, underscoring the industry's commitment to both functionality and environmental responsibility.

Key Players in Stick Packaging Market

• Amcor plc
• Catalent Inc.
• Sonoco Products Company
• Huhtamaki Oyj
• Proampac LLC
• Constantia Flexibles Group
• Glenroy, Inc.
• GFR Pharma Ltd
• Unirther Pharmaceuticals SAS
• HWR Packaging LLC

Stick Packaging Market Segmentation

By Material:

Multiple materials used for making stick packaging is divided into plastic, paper, aluminum, and others.

By Capacity:

Stick packaging is available is several which include into up to 5 ml, 6 ml to 10 ml, 11 ml to 15 ml, above 15 ml.

By Application:

Solids, liquids and powders are major applications of stick packaging.

By End Use:

Some of end users of stick packaging include food and beverage, pharmaceutical and nutraceuticals, personal care and cosmetics and other industrial.

By Region:

Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, Middle East and Africa are covered.

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