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Italian True Fleet Market saves the best for last

True Fleet Market growth Italy Dec 2016

True Fleet Market growth Italy Dec 2016

The Italian True Fleet Market has had a tremendous 2016. Not only did it achieve its best year and its best December numbers since Italian Dataforce statistics began in 2004 but with true style and flair registered the highest monthly growth rate of 2016 with a + 45.2% against its 2015 comparative month. Passenger Car Total Market also had a standout 2016 registering 1,864,018 vehicles and delivering on its 5th consecutive year of growth.

While there were no major surprises in the 2016 Top 20 Brands there were some excellent growth rates in the year-on-year comparison. Mini managed a + 41.1 which secured them 18th place, Toyota produced + 42.5% jumping to 11th place but the largest growth came from Hyundai which delivered a + 56.4%, moving them into 20th position. This was achieved in no small part by the domination of the Tucson which accounted for a staggering 65.8% of all True Fleet Hyundai’s for 2016. Just outside the Top 20 though there were two SUVs that delivered stand out numbers for their manufacturer.

Maserati’s Levante delivered another record month of registrations, beating itself again to take the position of best True Fleet monthly volume for a Maserati ever. While the F-Pace became the Jaguar camp’s most registered model for True Fleet since 2005 delivering 45.7% of all Jaguar registrations for 2016.

As we continued our look through Italy’s Top 20, December data showed noticeable growth from Lancia, Nissan and Volvo with these manufacturers achieving three digit growth numbers of + 270.4, + 153.2, and + 113.6% respectively. Again we cannot finish the press release without mentioning Italy’s #1 manufacturer. Not only were December’s Top 5 model positions all claimed by Fiat’s 500, Panda, 500X, Tipo and the 500L but combined these managed to account for a remarkable 19.9% of all the Italian monthly True Fleet volume.

DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.

Richard Worrow
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Germany
Phone: +49 69 95930-253
Fax: +49 69 95930-333
E-Mail: richard.worrow@dataforce.de
www.dataforce.de

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