Press release
The sun is shining for the Spanish True Fleet Market
What a successful year for the Spanish True Fleet Market. A very strong result in December (+ 20.2%) pushed the growth rate for the full year 2016 to an impressive + 15.4%. Putting this into context, the passenger car total market achieved 1,192,418 registered vehicles for 2016 (an increase of 11.96% over 2015 total) so the 235,895 produced by True Fleet not only represents almost 20% of the Spanish Total Market but for the 4th year in a row has grown its market share.Looking on the year-to-date figures, the Top-17 brands in True Fleets were all able to raise their volumes compared to 2015. In December, the French car manufacturers were shining especially bright. Renault was in the lead in December with a surplus of + 91.5% and achieving its best market share since October 2005. The biggest part of this increase came from the Megane, Clio and Captur models, where all three earned the December number one spot from their respective vehicle segments. Thanks to a very good performance in the last quarter, the Megane was very close to taking the crown as the number one fleet car for 2016. In the end it was narrowly beaten by the Seat Leon, with the gap was no more than 136 registrations.
Meanwhile Dacia actually doubled its fleet registrations when compared to December 2015, earning rank number nine and an all-time high market share of 4.7% for the Romanian manufacturer!
For the YTD vehicle segment SUV continues to dominate with a share of 29.7% followed by Compact Cars (24.8%) and Small Cars (15.2%). The Middle Class car group is still losing ground with a share of just 13.2% for full year 2016 and only 10.8% in December. This equates to the lowest percentage in the Spanish True Fleet Market ever for the likes of Volkswagen Passat, Audi A4, BMW 3 Series, Opel Insignia or Mercedes C Class.
DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
Michael Gergen
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Telefon +49 69 95930-231
Fax +49 69 95930-333
E-Mail michael.gergen@dataforce.de
Web www.dataforce.de
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