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Smart Home Upgrades Prove Profitable: New Data Reveals Boost in Home Sale Prices

07-24-2025 01:20 PM CET | IT, New Media & Software

Press release from: Full Spectrum Technology Group

Smart Home Upgrades Prove Profitable: New Data Reveals Boost

New insights from Full Spectrum Technology Group reveal that integrating smart home systems can significantly increase a property's market value and reduce time on the market, particularly in competitive housing areas. Drawing from national consumer research, real estate trends, and internal installation data, the company's findings show home automation upgrades such as smart security, lighting, and climate control systems can add 3% to 5% to a home's value-equating to as much as $25,000 on a $500,000 property. As the demand for connected living rises, smart homes are no longer seen as luxury items, but as market expectations that influence buyer decision-making and sale outcomes.

A recent industry-wide shift shows 78% of homebuyers will knowingly pay more for a residence with integrated smart features, a figure that climbs even higher among millennial buyers and renters. Professionally installed systems, in particular, carry greater weight in valuation because of their reliability and seamless performance. Homes equipped with features such as pre-installed video doorbells, smart thermostats, and app-based automation hubs move more quickly on the market, with some cities like Austin seeing sales occur up to 40% faster compared to traditional listings. In rental markets, the return is just as noteworthy: smart apartments can command as much as 20% more in monthly rent, while multifamily smart upgrades yield average ROIs of 30%.

"Technology is changing how people evaluate homes," said Sean Mendell, Owner of Full Spectrum Technology Group. "Buyers don't just want smart features-they expect them. Smart thermostats, lighting, and security systems not only enhance daily comfort but also offer real economic return. Sellers who invest strategically in these upgrades are seeing faster closings and stronger offers."

The findings follow a broader industry trend: the U.S. smart home market is poised for explosive growth, with over 77 million homes expected to feature smart devices by year's end and nearly 70% market penetration projected by 2027. Location remains a factor in realized ROI, with tech-forward cities like San Francisco and Seattle seeing the largest premiums-potentially up to 10%-for well-integrated automation systems. Crucially, the report discourages fragmented or DIY installations, emphasizing that cohesion and professional execution are what drive the most value.

Full Spectrum Technology Group recommends homeowners begin with high-yield upgrades like smart thermostats and security systems, which offer dual benefits of cost savings and buyer appeal in their latest blog post at https://www.fullspectrumtg.com/hidden-roi-smart-homes-how-automation-increases-property-value/. For those planning to stay in their homes for several years, more robust upgrades such as integrated lighting controls and automation hubs may offer both lifestyle improvements and long-term equity gains.

Full Spectrum Technology Group
Sean Mendell
(925) 815-8324
970 Detroit Avenue Suite F Concord, CA 94518
https://www.fullspectrumtg.com/

Full Spectrum Technology Group is a premier home automation company based in Lafayette, CA, specializing in custom smart home solutions that enhance comfort, security, and entertainment. With a focus on seamless integration and personalized service, the company provides expert design, installation, and support for systems including lighting control, home theaters, whole-home audio, security systems, and more. Whether you're building a new home or upgrading an existing space, Full Spectrum Technology Group brings cutting-edge technology and thoughtful design to every project. Learn more at https://www.fullspectrumtg.com/

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